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Not Your Mother's aura boost Thickening Shampoo
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Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
104 results
softness and hydration
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

It cleans hair and scalp very well, leaving a feeling of cleanliness and freshness. Its aroma is delicate, like herbs, and it leaves a noticeable shine in the hair after several days of use.
Excellent qShampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

The Not Your Mother's Aura Boost Thickening Shampoo leaves my hair feeling clean, soft, and smooth after every use. It has a pleasant scent, and the fun, cute packaging makes it enjoyable to use. After multiple washes, my hair feels noticeably stronger, and the formula doesn't weigh it down. Overall, it's a great everyday shampoo that performs really well.
Perfect for Styling Thin Hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I love using this shampoo for styling my hair on the weekends. It's perfect for styling and managing thin hair that needs that extra volume and texture. Since it is a little thicker, it requires more frequent wash. The vanilla chai scent is just perfect - very light and relaxing. I also appreciate the dispenser not being a pump but rather squeeze.
New shower staple
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Wasn't excepting to like this as much as I do! Sleek bottle, calming, lasting scent, and great texture are must haves and this one does it all. Makes my hair feels amazing and takes no time to lather up!
Lightly fragant
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This shampoo smells okay—lightly fragrant, not strong. I want a stronger and more noticeable scent from this bottle. The foaming aspect isn't very impressive yet.