Product Reviews Rated 4.7 out of 5 stars
64 Reviews
Most Helpful Positive Review love it Great for the eyes, it was in sale so I figured it wouldn't hurt to try it. Turns out I love it. Nice even application for the eyelids
Most Helpful Critical Review It's just ok A little context - I'm obsessed with good makeup brushes, I find they make all the difference when doing makeup. I own about 60 makeup brushes at all price ranges, both natural and synthetic bristles.
My opinion - this is a rather stiff blending brush. I was a bit surprised at how small it was, I was expecting a bigger size. The synthetic bristles are quite soft and the brush is dense.
My main issue with the brush is that it doesn't flow well when you use a back and forth motion, because it's too stiff and dense. The bristles are so stiff that it catches on the skin as you move the brush, instead of sweeping and blending. It does a decent job of blending, but at the same time it removes a lot of the eyeshadow because it's too stiff. Compared to a Sigma E25 brush (I'm comparing synthetic with synthetic), I prefer the Sigma brush because the bristles sweep and blend properly instead of catching on the skin. Compared to a high-quality natural bristle brush, it's definitely inferior. I only tried it with powder eyeshadow (premium brands for makeup artists) as I don't use cream eyeshadow.
Maybe it will soften up with washing? I don't know. I will play around with it some more to see if I can find a good use for it. So far it's just doesn't flow as well as my Sigma synthetics, I'll probably end up giving it away.
Reviewed by 64 customers It's just ok 3
Missy13 from San Francisco, CA
A little context - I'm obsessed with good makeup brushes, I find they make all the difference when doing makeup. I own about 60 makeup brushes at all price ranges, both natural and synthetic bristles.
My opinion - this is a rather stiff blending brush. I was a bit surprised at how small it was, I was expecting a bigger size. The synthetic bristles are quite soft and the brush is dense.
My main issue with the brush is that it doesn't flow well when you use a back and forth motion, because it's too stiff and dense. The bristles are so stiff that it catches on the skin as you move the brush, instead of sweeping and blending. It does a decent job of blending, but at the same time it removes a lot of the eyeshadow because it's too stiff. Compared to a Sigma E25 brush (I'm comparing synthetic with synthetic), I prefer the Sigma brush because the bristles sweep and blend properly instead of catching on the skin. Compared to a high-quality natural bristle brush, it's definitely inferior. I only tried it with powder eyeshadow (premium brands for makeup artists) as I don't use cream eyeshadow.
Maybe it will soften up with washing? I don't know. I will play around with it some more to see if I can find a good use for it. So far it's just doesn't flow as well as my Sigma synthetics, I'll probably end up giving it away.
Cream Eyeshadow Must 5
Krisi from Florida
I researched to try and find a brush to apply cream eyeshadow to my 40+ year old crepey eyelids. Couldn't find anything with a great review. So I went in Ulta and the salesperson recommended this brush. Powder shadow creased on me and I use Mac Paint Pot cream eyeshadow. However, it would be somewhat streaky. This brush is perfect! I first put it on with my fingers using the warmth of my skin to smooth and then blend with this brush. Perfecto!
Love love love! 5
Jennie from South Florida
I've just begun to dive into all the possibilities of makeup and this brush makes it simple. It blends effortlessly and it's so soft, I barely feel it on my skin. I will be purchasing more of these!
Great Brush 5
Rolyaten from Danville, IL
First time I've tried an IT brush. Love it. Have used Mac brushes for years, but have started replacing them with IT brushes. Very pleased.
Perfect eye blending brush 5
Ledbetter from McKinney, TX
This blending brush is by far my favorite to date.
I would buy this brush again. 5
Bry from Bismarck, ND
I love this brush to help blend my eyeshadow. I use it for everything but the crease and it does not disappoint. It's amazing how much difference the right brush makes.
Great brush 4
Shannen from Baltimore
Would buy again
I will buy this product again 5
Lap1 from Union nj
The it brushes are the best out there for the price
Good brush 5
C from Houston
Good quality brush
Eh 3
Sarah J. from Houston, TX
I bought this brush with the 105 crease brush thinking one would be for crease and the other for lid. I guess I didn't read the blending part of the description. I thought I could use it for packing shadow onto the lid. But when I opened both of them they looked so similar. There is hardly any difference except that the 105 has tapered sides and works perfectly in the crease. The 107 acts like a crease brush but is a little bigger and meant for blending on the lid, not packing I guess. Long story short I've used the 105 crease brush a lot more. But both are really soft and high quality.
Love it! 5
Angelica from Michigan
It seamlessly and effortlessly blends shadow!
Love it! 5
Asusena from Long Prairie, MN
Its great with powder eyeshadow works great to blend the colors out and give it a BOLD look!
Perfect! 5
AnneSF from San Francisco
Love this blending brush. Great way to achieve a smooth, polished finish when blending eyeshadow. Make the most of your eyeshadow by using a quality brush from IT! I'm so glad to have a set of quality makeup brushes from IT. Makes all the difference!
IT brushes are the best! 5
Rae from Oklahoma
These brushes are so soft and really work to blend shadow!
Obssesed! 5
Runnin with a rainbow Unicorn from Corpus Christi, TX
This is an awesome blending brush! I love it, and I don't know how I ever lived without it before! If you want perfectly applied dimensions in your eye shadow this is a total must have!
Will buy again 5
Desiree from New Jersey
I love this brush it was for me a little pricey only because I don't see why a brush has to be 14-15 dollars but it works really great and I would buy it again.
Love it. 5
Laura from Allen, TX
Works well.
great blending brush 5
Blancamb from Chicago IL
Love the way this blends my eyeshadow.
Love this brush! 5
sandcat63 from Port Huron, MI
Terrific, blends shadow like a dream. I spot clean after every use.
i would but this product again 4
pmason780 from new orleans, LA
great for blending eyeshadow
Really makes a difference 5
Keek from Sacramento
This is my first blending brush of this type. The other brushes I have have shorter bristles and the color application was always too intense. This blender really makes a difference in building up the color. Oh, and it sheds NO bristles.
I have 2 and would get more sometime soon. Love it 4
Fynescent from Orlando, FL
Loved this brish. Very soft to the skinew and easy to blend shadows. Also good for highlighting
Great brush! 5
Kerry from Cincinnati, OH
I've invested in several IT brushes for Ulta recently and I have to say, they are totally worth the money. Definitely an investment, but these things are so soft and apply makeup very smoothly and make everything look blended.
TOO soft for what i was looking for. 2
gpeach007 from Peoria IL
I took the recommendations of the person working in this area to go with this brush. I don't think they really want to take the time to help older people. If you are 20-30 years old they are all over you. Try hiring some people in other age ranges.
Great! 5
EC from Tigard, OR
Worth every penny. Super soft and blends eyeshadow like a dream.
