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Summary
Highlights
Intensify your eyes with Persona's creamy 24 HR Waterproof Eyeliner that glides on smooth for all-day to all-night wear. Featuring a smooth, blendable formula, it's ideal for both the lash line and the waterline.
Benefits
- Smudgeproof, waterproof, long-lasting wear
- Rich pigmented color
- Smooth blendable formula
- Ideal for both the lash line & waterline
- Vegan
- Made with love in the USA
Item 2564268
Use the creamy eye pencil to precisely line your eyes or smudge them during the first 30 seconds of application for a more smokey look.
Plum: Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene / Propylene Copolymer, Rhus Succedanea Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. May Contain: Iron Oxides (Cl 77491, Cl77499, Cl 77492), Titanium Dioxide (Cl 77891), Mica (Cl 77019).
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Questions
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- Q
When are u restocking this product I want it!!!!! I was going to place an order and it disappeared from My bag 😕so sad!!! Please let me know when this will be back in stock as you all only sell it online 😞😭😭
- Asked by Gaby
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Reviews
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Most Helpful Positive Review
Wow! I am impressed!
I bought only 1 of these during the 21 Days of Beauty and I wish I had bought more! This is a great eyeliner! I can apply it and have time to smudge it out and then it is there all day! I wear it around 12-14 hours a day and it looks just as good at night as it did when I put it on that morning! I w...
Most Helpful Critical Review
Good if you can sharpen it without breaking
I bought 4 different colors, they're "ok". The pigment is there on all colors I bought but they definitely smudge and fade rather quickly. The definite downside of these is how hard it is to sharpen them once the tip is dull without it breaking! Ive wasted so much product by trying to sharpen it- it...
140 results
Super disappointed
I purchased 2 and they both smudge easy and it doesn't last long. I also was not aware they had to be sharpened. I would have never purchased them if that was the case. They continue to break.
Glides like butter
I discovered this brand online and decided to try the blush and eyeliner. I am wearing the color Plum and love how easily it went on. Definitely compliments my brown eyes.


Wanted to love this!
I was SO excited when I saw these tucked away on a tiny end cap, and I immediately snatched up Plum after testing it out on the back of my hand. I have brown eyes and wanted this for tightlining, but sadly the pigment just wasnt there. I had to press quite hard to get any color payoff on my tightline and waterline. And the lasting power is definitely not there. Maybe this would as a liner on the lid, but i think theres way better on the market for this price.
it lasts but not long enough
does not last enough but color is great!
LOVE HATE
I bought this because the reviews mentioned it stays on which it does once you get it on. It's so creamy you can't draw a smooth line or sharpen it unless you keep it in the fridge. I learned this after wasting an entire liner trying to sharpen it. As far as staying power it has it but there is the small bits and pieces that get in your eye trying to get it on. I like that the black is a very deep black and the dark brown is okay if you like brown but it's really dark. I will buy it again if it's on sale. I have been sick lately in my old age and it has stayed on for three days which is good but also gross I found this out. So I do love it more than other high end pencil liners but I do hate that it has to be refrigerated.