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Summary
This bestselling cream eyeshadow and liner stick delivers effortless, eye-defining color that glides on smoothly and stays put for 13+ hours. Super-creamy, highly pigmented formula that blends seamlessly in seconds. Waterproof, smudge-proof, and crease-proof for all-day, lifeproof wear.
Benefits
- HIGH-PIGMENT, EFFORTLESS COLOR: Swipe on rich, buildable color in matte and shimmer finishes that blend seamlessly with just your fingertips or a brush. From a soft wash of color to a more defined look, these versatile shades are designed for effortless everyday wear.
- CREAMY, LONG-WEAR FORMULA: The silky cream formula glides on effortlessly, then sets to a soft, natural finish that stays put for 13+ hours of comfortable wear.
- CREASE-PROOF & WATERPROOF: Designed to keep up with your day, this smudge-proof, crease-proof, waterproof formula locks in color for long-lasting, fade-resistant wear.
- 2-IN-1 EYESHADOW & LINER: More than an eyeshadow stick. The built-in sharpener transforms the tip into a precision liner for endless eye looks—from effortless washes of color to defined detail.
- LASH & LID-LOVING INGREDIENTS: Infused with Jojoba Oil and other nourishing natural oils to help hydrate, smooth, and soften the delicate skin around the eyes.
- MESS-FREE & TRAVEL-FRIENDLY: Ditch the bulky palette. These sleek, durable eyeshadow sticks feature the shades you actually use—perfect for makeup bags, carry-ons, and touch-ups on the go, with no breakage or messy fallout.
- VEGAN, CRUELTY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE
Key Ingredients
- Jojoba & other natural oils: Keeps lids soft while locking in that look for the long haul.
Item 77002312
Swipe directly onto your eyelid, then blend with a finger depending on how pigmented or subtle you want your shade. One end also contains a sharpener, so you can easily turn your shadow stick into a precision liner to complete your look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate. Mica (Cl 77019), Titanium Dioxide (Cl 77891), Iron Oxides (Cl 77491, 77492, 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
HolyGrail
I rarely write reviews, but this stuff is so good that I wanted to share my experience! I need makeup that's QUICK, EASY and LASTS. I'm a nurse who works 12 hour shifts that I have to wake up for at 4:45am. I Don't have a whole lot of AM time to get ready, but this literally takes a total of ~1 minu...
Most Helpful Critical Review
pass
I have bought many different eyeshadow sticks. My favorite is It Cosmetics but I have tried Bobbi Brown, Laura Mercier, ELF, and a couple more random ones. I thought I would try this brand because it was just a little bit cheaper than my favorite. First, I saw reviews saying how tiny the Alleyoop st...
1480 results
Great product
Reviewed at
Nice smooth product for mature skin
Great color, doesn't stay put
Reviewed at
Great color and color options, goes on and blends easy but it didn't stay on my lids. Within a couple hours it creased and smudged pretty bad and when I tried to smudge it back out over my lid it seemed to come off
Love the color. Perfect f
Reviewed at
Love the color. Perfect for summer bronze look.
Easy to apply and lasts all day
Reviewed at
This creamy eyeshadow is my favorites bag. It goes on creamy, will not creep your skin and last all day. The coverage is excellent, and you can make the application as heavy or as light as you'd like. The color is perfect for light color eyes. You don't need to put a powder on over it. It really does not smudge.
soft eyeshadow
Reviewed at
goes on smooth with lots of subtle color - what a great product