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Summary
This bestselling cream eyeshadow and liner stick delivers effortless, eye-defining color that glides on smoothly and stays put for 13+ hours. Super-creamy, highly pigmented formula that blends seamlessly in seconds. Waterproof, smudge-proof, and crease-proof for all-day, lifeproof wear.
Benefits
- HIGH-PIGMENT, EFFORTLESS COLOR: Swipe on rich, buildable color in matte and shimmer finishes that blend seamlessly with just your fingertips or a brush. From a soft wash of color to a more defined look, these versatile shades are designed for effortless everyday wear.
- CREAMY, LONG-WEAR FORMULA: The silky cream formula glides on effortlessly, then sets to a soft, natural finish that stays put for 13+ hours of comfortable wear.
- CREASE-PROOF & WATERPROOF: Designed to keep up with your day, this smudge-proof, crease-proof, waterproof formula locks in color for long-lasting, fade-resistant wear.
- 2-IN-1 EYESHADOW & LINER: More than an eyeshadow stick. The built-in sharpener transforms the tip into a precision liner for endless eye looks—from effortless washes of color to defined detail.
- LASH & LID-LOVING INGREDIENTS: Infused with Jojoba Oil and other nourishing natural oils to help hydrate, smooth, and soften the delicate skin around the eyes.
- MESS-FREE & TRAVEL-FRIENDLY: Ditch the bulky palette. These sleek, durable eyeshadow sticks feature the shades you actually use—perfect for makeup bags, carry-ons, and touch-ups on the go, with no breakage or messy fallout.
- VEGAN, CRUELTY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE
Key Ingredients
- Jojoba & other natural oils: Keeps lids soft while locking in that look for the long haul.
Item 77002312
Swipe directly onto your eyelid, then blend with a finger depending on how pigmented or subtle you want your shade. One end also contains a sharpener, so you can easily turn your shadow stick into a precision liner to complete your look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate. Mica (Cl 77019), Titanium Dioxide (Cl 77891), Iron Oxides (Cl 77491, 77492, 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
HolyGrail
I rarely write reviews, but this stuff is so good that I wanted to share my experience! I need makeup that's QUICK, EASY and LASTS. I'm a nurse who works 12 hour shifts that I have to wake up for at 4:45am. I Don't have a whole lot of AM time to get ready, but this literally takes a total of ~1 minu...
Most Helpful Critical Review
pass
I have bought many different eyeshadow sticks. My favorite is It Cosmetics but I have tried Bobbi Brown, Laura Mercier, ELF, and a couple more random ones. I thought I would try this brand because it was just a little bit cheaper than my favorite. First, I saw reviews saying how tiny the Alleyoop st...
1480 results
Meh
Reviewed at
Nice color, but hard to apply. Seems dry and sent spread well.
Love it!!
Reviewed at
This shadow stick makes my morning routine even easier!! This glides on smoothly and blends easily! I love the color and how long it lasts on my skin. I also love how easy this is to use and how it fits in my bag.
Eye shadow
Reviewed at
I really like it. Now I want a sparkling one
Beautiful color that stays put
Reviewed at
This is the first eyeshadow stick I've ever used and I am impressed! It is so easy to apply and I was able to blend with my fingertips. The matte mauve color is beautiful and very flattering on brown eyes. It stayed on through a concert and dancing in Texas heat without using any primers or powder. Can't wait to buy more [truncated in source]
Very smooth!
Reviewed at
Colors of the two I ordered are perfect and they go on very smoothly!