BEST EVER!! I did not purchase this from Ulta, however, I would have if I would have realized it was available here sooner. This is hands down the best flat iron I've ever used. My hair is bleach blonde, fine, and tangles easily. This glides through my hair with ease. Not to mention how soft and shiny it left my hair. Great-great product!!
Not worth the money I own the classic bio and love it so much. Got this one thinking it would be amazing with the plates but it's not as good as my old classic one
NOT worth the hype 2
2023-06-01
I am really surprised at all the great reviews for this flat iron. I was so excited to try it out after ordering, but It didnt work well for me at all. The vibrating plates did not improve styling time or shine or really anything on my hair. The flat iron did not glide smoothly over my hair either, it felt like it was tugging. I also had to do multiple passes and had issues with getting the hair truly straight. My $100 Chi Air flat iron surprisingly works much better than this one, at least for my hair type. I am mixed race and have 3B hair. I will be returning this back to Ulta.
BEST hair straightener EVER!!!! 5
2023-05-25
This straightener is the best I've ever used!!! Makes my hair super shiny and smooth with just one pass!! The vibrating volcanic plates are magic for my hair!! I use it on 340° and it works wonderfully every time!! I've tried every other brand and then some and Nothing comes close to this flat iron!! I will continue to purchase this!! The one I have is going strong after three years!!
AMAZING 5
2023-04-29
Cannot say enough about this flat iron. Best investment ever!
Best hair straightener!!! 5
2023-04-13
So worth the money! Hair is so straight and soft!
A must BUY 5
2023-03-16
As a licensed hair stylist please believe me this is a must buy! This is the best flat iron I've ever used it's not too hot and isn't damaging at all nothing compares and I've owned every brand