Click on any of the FAQ categories below to see a listing of related questions and answers
What is Ultamate Rewards?
Ultamate Rewards is our way of thanking our loyal guests for choosing Ulta Beauty. As a member, you'll feel the love by being rewarded with exclusive offers sent to you via email, mobile app, and mail. The program is free; simply shop like you always do — and get rewarded for it. It's about time beauty loves you back.
How does it work?
When checking out in-store, present your membership card. If you don't have your card, you can tell the Ulta Beauty associate your member ID or phone number. The associate will gladly look up your number and ensure that you receive your points.
When checking out online, be sure your Ultamate Rewards member ID is on your My Account page at ulta.com. Then, just make sure you're logged in before you check out, and your purchases will automatically be credited to your member account.
For details on how your Ultamate Rewards membership works at Ulta Beauty at Target, please see the Ulta Beauty at Target FAQ section (link).How does the points system work?
You earn 1 point for every $1 you spend. Platinum members earn 1.25 points for every $1 (25% more) and Diamond members earn 1.5 points (50% more!).
Why join Ultamate Rewards?
- Membership is free.
- Earn 1 point for every $1 you spend.
- Earn points on any product or Beauty Services in-store, in the mobile app, or at ulta.com
- Redeem points as soon as you have 100 points on any product or Beauty Service in Ulta Beauty stores, in the mobile app, or at ulta.com
- Receive member-exclusive communication and offers.
- Earn points faster with special bonus-point offers.
- Earn double points on all your purchases during your birthday month at Ulta Beauty.
- Get a free gift on your birthday. And if you're Platinum or Diamond, you get an extra birthday gift..
- View your points balance on your receipt, ulta.com, in the mobile app, and your monthly email statements..
- Check out the "Earning Points" and "Redeeming Points" sections of these FAQs to learn more.
- Diamond members get everyday FREE shipping on Ulta Beauty orders of $25 or more, PLUS a Tier Quaification gift and an annual $25 beauty service reward card.
Is Ultamate Rewards a credit card?
No. Ultamate Rewards is a free program that offers you benefits for your love of beauty. It's that simple! Earn points every time you shop at Ulta Beauty and redeem points for discounts on any product or service. It's about time beauty loves you back.
Does it cost anything to be a member?
No — enrollment in the Ultamate Rewards program is FREE. Hooray!
What are the rules of the program?
Rules appear in the Program Terms & Conditions, or you can contact us here.
How do I earn points in-store?
Every time you shop at Ulta Beauty, simply present your membership card at checkout. If you don't have your card with you, tell the associate your member ID or registered phone number. The associate will gladly look up your number and ensure that you receive your points.
How do I earn points online?
Make sure your Ultamate Rewards member ID is on your My Account page at ulta.com. Then, make sure you're logged in when you make a purchase, and your points will be added to your member account automatically when your items have shipped.
I want to order something online but forgot my member ID. Where can I find it?
Click HERE for more information on where to find your member ID.
How are points calculated?
Members earn 1 point for every $1 spent on qualifying purchases. Platinum members earn 1.25 points for every $1 spent on qualifying purchases. Diamond members earn 1.5 points for every $1 spent on qualifying purchases.
When do my points appear in my rewards account?
- For in-store purchases, you earn points immediately. (Unless our systems are down. In that case, we will process your points within 24 hours after your purchase.)
- For online purchases, points will be credited to your account within 72 hours after your order has shipped.
Do all my purchases count toward my points?
You can earn points on all our pretty products, including Beauty Services. However, gift cards, shipping charges, discounts from vendor coupons (or other similar discount coupons), taxes, and fees are not eligible for points. See the Program Terms & Conditions for complete details.
Do I earn points on Beauty Services?
Yes, all Beauty Services are eligible to earn points. All the more reason to say, "Hello, highlights."
Can I earn base and bonus points on the same item/transaction?
Yes, members can earn base and bonus points on the same product/transaction. For example, members will earn 100 base points on a $100 qualifying purchase. If a "2X" multiplier offer is also applicable, the total points earned would be 200 (calculated as follows: 100 base points + 100 bonus points = 200 points). Say hello to points galore!
Can bonus points offers be combined?
On really pretty days, Ultamate Rewards may also offer a chance to combine two or more bonus offers on a qualifying purchase. When this occurs, base points are earned only once. For example, if a member buys $25 worth of a skin care product when we offer 2X points for that product, and another offer for 3X points on your entire purchase, the total points earned would be 100 points. Let's do the beauty math: 25 base points + 25 bonus points from the 2X product specific bonus offer + 50 bonus points from the 3X on your entire purchase = 100 points. Wow those are some stunning savings just for you! And that's how beauty loves you back with Ultamate Rewards.
How long are points valid?
Points will expire at the end of the quarter one year after the date they were earned. Check your receipt, ulta.com/rewards, or your monthly email statement for the next expiration date.
How do I know if I have points expiring?
You can find the current number of points expiring in your receipt, in the mobile app, or on ulta.com/rewards and in your monthly email statement. Don't let your points expire. Shop Today!
Do Platinum and Diamond members earn points differently?
Yes. For every $1 spent, Platinum members earn 1.25 points and Diamond members earn 1.5 points. That's 25% and 50% faster, respectively. Plus, points never expire as long as Platinum or Diamond status is maintained each calendar year.
Will I receive any birthday gifts?
Yes, if you provide us with your birthday, you will receive 2X Bonus Points on all purchases in your birthday month. Plus if you are signed up to receive Ulta Beauty emails or have the Ulta Beauty mobile app, we will send you a coupon for a free pretty present just for you! Platinum and Diamond members will receive an extra birthday surprise in addition to these gifts. Now you can have your cake and bonus points too!
How do I apply a missing transaction to my account?
If you have the receipt from the purchase, log-in to your account, go to My Rewards in the Points History section and click on the "missing transaction?" link.
What happens to my points when I return an item?
Your points, base and bonus, are deducted from your points balance.
Can I return an item without a receipt?
A receipt is required for all returns and exchanges. If you have lost your receipt and used your member ID for the purchase the store can look it up for you.
My statement shows that I have a certain amount of points, but I know I've spent more than this. What should I do?
Please contact our Guest Service team here, and they will assist you.
I lost my Ultamate Rewards card. What do I do?
Login to your account and go to the My Rewards section and click the "Print My Rewards Card" link.
Can I share my membership with a family member or friend?
No, the Ultamate Rewards account is individual and non-transferable.
How can I check to see if I have any offers or points?
To check your points balance and your bonus point offers you can login to the Mobile App or go online, go to the My Rewards page. Click here https://www.ulta.com/?forceLogin=true&source=account
Why do I need to activate my membership account on my online profile?
Linking your membership to your online profile allows you to earn and redeem points on online orders, as well as track your account status and points balance. Feel the love and activate your membership account.
I forgot my password to access the ulta.com. What do I do?
During the sign-in process, click the "Forgot your password?" link. A new password will be sent to the email address associated with your online account.
Can I change my online profile user name?
Yes! You can change your user name in the My Account section.
I forgot the user name I used when I signed up. What do I do?
During the sign-in process, click the "Forgot your user name?" link. Provide the email address associated with your online account, and your user name will be sent to you.
How do I enroll in the Ultamate Rewards program?
Online
- If you do not have an Ulta Beauty online account: Click "Sign in" on the top of the ulta.com home page. Click "Create an Account". Follow the steps to create an online account and join our Rewards program.
- If you have an Ulta Beauty online account: Log in to your account and go to My Rewards. Follow the steps to Join our Rewards program.
Store
- Ask our store associates. They'll happily enroll you in the Ultamate Rewards program. It's quick, easy, and incredibly worth your while.
What information do I need to provide to join?
- To receive all the benefits of membership, you must provide your first and last name, street address, city, state, ZIP code, phone number, valid email address and birthday. Opting in to receive emails from Ulta Beauty and providing your birthday allows us to send you exclusive member offers including a special gift in your birthday month. Isn't it nice when beauty loves you back?
Are there membership levels in the Ultamate Rewards program?
Yes. There are three levels: Member, Platinum, and Diamond.
Are there any requirements for becoming a member?
You must be at least 16 years old to enroll in the program.
My family has more than one Ulta Beauty shopper. Can we have additional Ultamate Rewards memberships?
Yes, every family member can have one Ultamate Rewards membership. Just remember that memberships cannot be combined.
Where I can I find my points balance?
- To check your Ultamate Rewards point balance, simply go to ulta.com or download the Ulta Beauty mobile app and sign in to your online account or create an account and provide your member ID during the process. Once you are logged in, you will be able to view your points balance.
- Every time you make a purchase in-store, your points balance will be listed at the bottom of your receipt.
- We will send you a monthly statement email with your points balance and other account information. Make sure you are signed up for Ulta Beauty emails so we can send you some love..
What if I forgot to use my rewards card during an in-store purchase or I didn't add my member ID to my online account during checkout?
You can submit your missing transactions online. Just have your receipt handy, and click the Missing Transaction link in the Points History section of My Rewards.
How do I redeem my points in-store?
- At checkout, ask the associate for your points balance. You can start redeeming when you have at least 100 available points.
- Tell the associate how many points you want applied to your purchase, following the increments in the table below or a combination of increments. Use some or all of them — it's up to you.
| Redeem points | Dollars off any merchandise |
|---|---|
| 100 | $3.00 |
| 250 | $8.00 |
| 500 | $17.50 |
| 750 | $30.00 |
| 1000 | $50.00 |
| 2000 | $125.00 |
How do I redeem my points online?
Make sure you are logged in and your Ultamate Rewards member ID is on your My Account page of ulta.com. When you finish adding all products to your cart, proceed to checkout and provide your shipping information. When you get to the payment page, find the field at the bottom of the page where you can select how many points you want to redeem. Make your selection and proceed through checkout. Shop. Earn. Redeem. Love. Love. Love.
Can I use my points with other discounts and specials offered by Ulta Beauty?
Yes, your points can be combined with other discounts and special offers, as well as any form of payment accepted at Ulta Beauty. For example, you can redeem your points and use the magazine coupons (e.g., $3.50 off $10) in the same transaction.
What items do not qualify for point redemption?
Most products are eligible for point redemption. Gift cards, taxes, and fees are excluded. See Program Terms & Conditions for complete details.
What happens if I return something I bought using points redemption?
If you use your rewards points to buy something and then return that item, you will receive only what you paid in cash plus the points you redeemed back to use on a future purchase. If you originally purchased more than one item in your redemption transaction, you will receive the proportionate amount of points back. If you want to exchange the item for something else in the store, the associate will apply the same points discount to the new item.
Can I give my points to a friend or family member?
No, Ultamate Rewards points are not transferable.
What emails will I receive as a member?
By providing us with a valid email address, you agree to the Programs Terms & Conditions and you will receive key program benefits such as monthly statement, bonus point promotions, birthday gifts and other fabulous offers that are only available via email.
How do I stop receiving ULTA emails?
To opt out of email communications, log into your account and go to My Account. Click "Unsubscribe" in the Email Preferences section. Or, you can click the "unsubscribe" link at the bottom of any Ulta Beauty email you receive. However, if you opt out, we can't send you member-exclusive offers and events. If you miss our emails and offers, you can always go online and subscribe to them again.
What is Platinum status?
Platinum status is a higher level of Ultamate Rewards with extra-special perks that we use to reward our best members. Platinum makes the heart go pitter patter.
How do I qualify for Platinum status?
Reaching Platinum status requires a minimum annual spending of $500 (total qualified spending between January and December of a calendar year). Your membership will be upgraded automatically once you meet the annual spending threshold.
How do I find out about my Platinum membership level?
If you're in a store, an associate can check your membership status. You can check your status on your receipt and to check your status online, go to the My Rewards page. Shop your heart out, and soon you'll be saying hello Platinum status.
What are the benefits of being a Platinum member?
In addition to the benefits you receive as an Ultamate Rewards member, there are exclusive benefits to being a Platinum member:
- Earn points 25% faster. (1.25 points per $1 spent)
- Points never expire as long as Platinum status is maintained.
- Extra birthday gift
- More bonus points
- Exclusive offers and events
When do my benefits begin?
Your benefits begin immediately after you qualify for Platinum status. Watch your love bloom!
Does my member ID change?
No, your member ID stays the same once you reach Platinum status.
Do I get a new Ultamate Rewards card?
No, you do not need a new card to enjoy the Platinum benefits.
How long do I keep my Platinum membership?
When you become a Platinum member, you will keep your status until December 31 of the following year. You will need to re-qualify every year to extend your Platinum status.
What is the qualification period for Platinum status?
January 1 through December 31.
How much does it cost to be a Platinum member?
Nothing. It's free! Spend $500 in a calendar year and you'll be upgraded to Platinum status and see how beauty really, really loves you back!
What is Diamond status?
Diamond status is the highest level of Ultamate Rewards. It's the ultimate tier for guests who live, breathe and love beauty — a program full of brilliant benefits to dazzle and delight.
How do I qualify for Diamond status?
Reaching Diamond status requires a minimum annual spending of $1200 (total qualified spending between January and December of a calendar year). Your membership will be upgraded automatically once you meet the annual spending threshold.
How do I find out about my Diamond membership level?
If you're in a store, an associate can check your membership status. You can check your status on your receipt and to check your status online, go to the My Rewards page.
What are the benefits of being a Diamond member?
There are exclusive benefits to being a Diamond member:
- Earn points 50% faster. (1.5 points per $1 spent)
- Points never expire as long as Diamond status is maintained.
- Everyday free shipping on orders of $25 or more
- Choice of Diamond Qualification gift
- Annual $25 beauty service reward card
- Extra birthday gift
- Exclusive deals and gifts
- Early access to new product launches
When do my benefits begin?
Your benefits begin immediately after you qualify for Diamond status.
Does my member ID change?
No, your member ID stays the same once you reach Diamond status.
Do I get a new Ultamate Rewards card?
No, you do not need a new card to enjoy Diamond benefits.
How long do I keep my Diamond membership?
When you become a Diamond member, you will keep your status until December 31 of the following year. You will need to re-qualify every year to extend your Diamond status.
What is the qualification period for Diamond status?
January 1 through December 31.
How much does it cost to be a Diamond member?
Nothing. It's free! Spend $1200 in a calendar year and you'll be upgraded to Diamond status and see how beauty loves you back even more brilliantly!
What's the difference between the Ultamate Rewards card, the Ultamate Rewards Mastercard, and the Ultamate Rewards credit card?
The Ultamate Rewards card is not a credit card. It is our loyalty program that rewards you with exclusive offers and points for purchases made at Ulta Beauty stores and on ulta.com. The program is free and any United States resident over the age of 16 can join. Full program details can be reviewed on ulta.com/rewards.
The Ultamate Rewards Mastercard is a credit card that can be used at Ulta Beauty and anywhere Mastercard is accepted. You must be over the age of 18 to apply for this card. Once you are approved, you earn one extra point for each dollar spent at Ulta Beauty — in-store or at ulta.com (double points!) and one point for every $3 spent anywhere Mastercard is accepted.
The Ultamate Rewards Credit Card is a credit card that can only be used at Ulta Beauty stores, and on ulta.com. You must be over the age of 18 to apply for this card. Once you are approved, you earn one extra point for every dollar spent in Ulta Beauty stores or on ulta.com — double points!
How do I apply for the Ultamate Rewards Mastercard?
There are two ways you can apply, visit your nearest Ulta Beauty store and apply at checkout or online at ulta.com/credit. If approved, you'll receive a credit card welcome kit in the mail within 7 – 10 business days.
Can I use my Ultamate Rewards Mastercard or Credit Card on the same day that I apply for the card?
Yes, if you have been approved for a credit card in an Ulta Beauty store, you will be able to use your newly opened account on the same transaction and receive a first purchase discount as well! For online applications, you will have to wait until you receive a physical card in the mail for online purchases, but you can visit any Ulta Beauty store to look up your account. Online approvals will receive their first purchase discount along with their new card in the mail.
If I don't have my Ultamate Rewards Mastercard or Credit Card, is there a way to look up/obtain my credit card number so that I can make a purchase?
Yes! When checking out in-store, just tell the Ulta Beauty associate that you would like to pay using your Ultamate Rewards Mastercard or Credit Card and would like to look up your account. You will be asked to show a valid form of identification and enter some information on the pin pad to confirm that it's you! For online purchases, you will need your physical card to check out. If you can't find your card, please contact Comenity Capital Bank by calling 866-257-9195.
If I was approved for the Ultamate Rewards Mastercard but I want the Ultamate Rewards Credit Card, what can I do?
You can choose to close your Ultamate Rewards Mastercard and reapply for the Ultamate Rewards Credit Card by calling the phone number located on the back of your card or at 866-257-9195.
Where can I view my transaction details and inquire about my credit card balance?
To view your current Ultamate Rewards Credit Card or Ultamate Rewards Mastercard balance, go to ulta.com/credit and click on 'Manage Account' or contact Comenity Capital Bank at 866-257-9195.
What I if I lose my card?
If your card is lost or stolen please contact Comenity Capital Bank by calling 866-257-9195.
How do I earn points?
With the Ultamate Rewards Credit Card and Ultamate Rewards Mastercard, you will earn 1 extra Ultamate Rewards point for every $1 spent at Ulta Beauty. For Ultamate Rewards Mastercard, you will also earn 1 extra Ultamate Rewards point for every $3 spent outside of Ulta Beauty and anywhere Mastercard is accepted.
Do I earn points on all credit card purchases made using the Ultamate Rewards Credit Card or Mastercard?
You will earn points for the amount charged on your credit card on all products at Ulta Beauty, including our Beauty Services. However, gift cards, tips, shipping charges, discounts from vendor coupons (or other similar discount coupons), taxes, and fees are not eligible for points. For Ultamate Rewards Mastercard, you will also earn points for purchases outside of Ulta Beauty and anywhere Mastercard is accepted. See the Program Terms & Conditions for complete details.
Do points earned on the credit card expire?
Points will expire at the end of the quarter one year after the date they were earned. Check your receipt, ulta.com/rewards, or your monthly Ultamate Rewards email statement for the next expiration date. If you are a Platinum or Diamond member, points never expire as long as you maintain Platinum or Diamond status.
Do Platinum and Diamond members earn points differently with the credit card?
No, Platinum and Diamond members still earn the same amount of extra points: Platinum members earn 1.25 points per $1 spent plus 1 extra point per $1 spent at Ulta Beauty with the credit card. Diamond members earn 1.5 points per $1 spent plus 1 extra point per $1 spent at Ulta Beauty with the credit card.
How do I view Ultamate Rewards points earned with my Ultamate Rewards Credit Card or Ultamate Rewards Mastercard?
You can view your points earned on the credit card by logging into the My Rewards page here. You can also view your total Ultamate Rewards points balance on your store receipt, the My Rewards page on ulta.com/rewards, or your monthly Ultamate Rewards email statements.
When do points earned on the credit card show up in my account?
Credit Card points will be applied to your account once per month, within 5 business days of the generation of your credit card billing statement.
How do I redeem my Ultamate Rewards points earned on the credit card?
At checkout, ask the associate for your points balance. You can start redeeming when you have at least 100 available points. Tell the associate how many points you want applied to your purchase, following the increments in the table below or a combination of increments. Use some or all of them — it's up to you. You can also redeem them online when you get to the payment page. Find the field at the bottom of the page where you can select how many points you want to redeem.
| Redeem points | Dollars off any merchandise |
|---|---|
| 100 | $3.00 |
| 250 | $8.00 |
| 500 | $17.50 |
| 750 | $30.00 |
| 1000 | $50.00 |
| 2000 | $125.00 |
What if I don't see my points posted in my rewards account?
Please contact the Ulta Beauty Guest Service team here, and they will assist you.
How do I make a payment?
To make a payment online, go to ulta.com/credit and click on 'manage account' or contact Comenity Capital Bank by calling 866-257-9195. If you would like to mail a payment, please send to:
Comenity Capital Bank — Ultamate Rewards Mastercard or Ultamate Rewards Credit Card
PO Box: OH — 659820
San Antonio TX, 78265-9120
Can I make a payment at an Ulta Beauty store?
Not at this time, but there are several other ways to make payments: online, by phone, or through the mail.
What special offers can I get as a member?
The Ultamate Rewards program rewards you with seasonal and bonus point offers based on the products and services you love. You'll receive custom offers sent via email, text message, mobile app push, and postal mail. Examples of these pretty perks are bonus points on specially selected products or services, double or triple bonus points days, coupons for shopping discounts, and much more.
My friend got a special coupon offer, and I didn't. How do I get that offer?
Ultamate Rewards is designed to give you offers tailored to you. Not all offers are available to all members. To receive offers more relevant to you, remember to provide your member ID or phone number to an associate every time you shop.
How does Ultamate Rewards work at Ulta Beauty at Target?
In order to earn Ultamate Rewards points on your purchases at Ulta Beauty at Target, you must first link your Ultamate Rewards and Target Circle accounts. You can link accounts through the Target Circle account center.
Once linked, every time you shop at Ulta Beauty at Target, simply shop with your Target Circle account in store or online and you will earn points on your applicable Ulta Beauty at Target purchases. You earn 1 point for every $1 you spend. Platinum members earn 1.25 points for every $1 (25% more) and Diamond members earn 1.5 points (50% more!). Shipping charges, discounts from vendor coupons (or other similar discount coupons), Target Circle earnings, taxes, and fees are not eligible for points. See the Program Terms & Conditions for complete details.
Which Ultamate Rewards benefits are available at Ulta Beauty at Target?
When you link your Ultamate Rewards account to Target Circle, you will be able to earn Ultamate Rewards points on Ulta Beauty at Target purchases. Platinum and Diamond members will earn at their increased rate of 1.25 and 1.5 points per dollar.
You will not be able to earn bonus points (including the 2X Birthday bonus points and Ultamate Rewards Credit Card 2X points) or redeem your Ultamate Rewards points at Ulta Beauty at Target. Additionally, you will not be able to redeem your birthday gift, $10 birthday coupon, or Diamond Welcome gift at Ulta Beauty at Target. Lastly, not all promotions at Ulta Beauty will be available at Ulta Beauty at Target, so please use exact coupon disclosures for information.
Additionally, the Ultamate Rewards Credit Card cannot not be used as a form of tender at Ulta Beauty at Target. Ultamate Rewards Mastercard holders will earn 1 point for every $3 spent at Ulta Beauty at Target.
Can I redeem Ultamate Rewards points at Ulta Beauty at Target?
No, Ultamate Rewards points cannot be redeemed on Ulta Beauty at Target transactions.
When do my points from Ulta Beauty at Target appear in my rewards account?
For Ulta Beauty at Target purchases, you will earn points on in-store purchases within 24 hours of your purchase and for online purchases, points will be credited to your account within 72 hours after your order has shipped.
How can I see my points earned from Ulta Beauty at Target?
For Ulta Beauty at Target purchases, you will be able to see your points earned in your Ultamate Rewards points history on ulta.com or in the Ulta Beauty mobile app. Ultamate Rewards points earned will not appear on your Target receipt for Ulta Beauty at Target purchases.
How long are points earned from Ulta Beauty at Target valid?
Points earned at UB@T are subject to the same expiration rules.
What happens to my points when I return an item at Ulta Beauty at Target?
Your points are deducted from your points balance, same as Ulta Beauty.
Can I use my Ultamate Rewards Credit Card at Ulta Beauty at Target?
The Ultamate Rewards Mastercard credit card can be used as a form of tender to shop at Ulta Beauty at Target. The Ultamate Rewards Credit Card cannot be used as a form of tender at Ulta Beauty at Target.
How do I earn points with my Ultamate Rewards Mastercard at Ulta Beauty at Target?
Ultamate Rewards Mastercard holders will earn 1 point for every $3 spent at Ulta Beauty at Target.
Does my spend at Ulta Beauty at Target count towards Platinum and/or Diamond status?
Yes, spend at Ulta Beauty at Target will count towards your Year to Date spend for Ultamate Rewards and will get you closer to Platinum and/or Diamond status.
Do my bonus point offers work at Ulta Beauty at Target?
No, bonus point offers will not be available at Ulta Beauty at Target - including the 2X birthday bonus points.
I forgot to scan my Target Circle app at checkout. Can I apply a missing transaction to get my Ultamate Rewards points?
If you have a missing transaction from Ulta Beauty at Target, please follow the Missed Scan process on Target.com (link) or contact Target Guest Services within 7 days of your transaction. You will be awarded your base Ultamate Rewards point.
If you forgot to use your Ultamate Rewards Mastercard, this process is not applicable and you will not earn your Ultamate Rewards Mastercard 1 point per $3.
How will my personal information be used?
Please visit our Privacy Policy page here.
How will you use the information I provide on this site?
Please visit our Privacy Policy page here.
Please contact our Guest Service team here!