Rated 4.37 out of 5 stars
Most Helpful Positive Review so amazing for bleached hair
I have bleached my waist length hair to the next level of silver/white, and I am a desert dweller. Now that it's summer time my hair was crying for help, and no amount of pure argan oil, coconut, avocado, or jojoba oils was rescuing it sadly. This stuff is totally perf for giving dry hair a drink.
Most Helpful Critical Review Not For Me
This product was great. I used it for about 8 months. Little by little, I noticed my scalp had become more and more dry. I changed products and my scalp improved so I went back to It's A 10, thinking that my dry scalp was due to nursing my daughter. I have since stopped nursing and my scalp did not improve and seemed to dry more and more each time I used this product. I love the smell. It made my hair very soft; however, the dry scalp was unbearable. I changed to Carol's Daughter Lisa's Hair Elixir, which I think is a much better product for me. I would only recommend to friends who have problems with oily hair.
Reviewed by 234 customers The best!
Klash06 from STL
My daughter has long, tangle prone hair. In the past, I've used the leave-in but I decided to try this while it was on sale. Her hair was so smooth straight from the shower! This smells great too. I like the results here even more than the leave-in itself.
Compares to Olaplex
Nahla from San Francisco, CA
This leaves my hair so soft! It's more liquidy than olaplex but the results are almost identical. Perfect daily conditioner. This doesn't replace a weekly mask as it is a daily product and won't give you heavy deep conditioning effect
V from Ky
Not the worst, not the best. Not impressed enough to buy again. Smell, almost nonexistent. Doesn't not make my hair feel softer or smoother.
Just something to use when I run out of my favorites.
Laina from MN
I have used this in the past and loved it. I splurged a little and bought the big size of this, and I'm convinced the conditioner in it is not the same formula I've used in the past. It smells completely different than any of their other products (the shampoo and leave in), it leaves my hair feeling dry, and as others has mentioned- it is making my hair fall out.
I would not buy again
Vee from Kentucky
I have curly/wavy hair with a drier texture and this product did not help. Hair felt drier after use.
Wow Great Stuff
DawnP from Point Pleasant NJ
Best condtioner I have used , expensive but worth it. Pair with the shampoo.
DON't BUY MAKES YOUR HAIR FALL OUT
Nicole from St. Louis
In the beginning, I loved it but then I realized that my hair would start to fall out whenever I would use it. DO NOT recommend this. Also, the smell is very strong and it is not a pleasant smell. However, I do like the leave-in.
I love this product for my curls!
Desiree from Austin , Tx
I use it every other day at the end of my shower and I leave it in for about 10-15 mins to really let my curls soak up the moisture
First product that I notice a difference in my hair with
Lyd from Springfield, IL
I started using the It's A 10 leave-in conditioner and loved how silky it left my hair and how easy it detangled. I then thought I'd try the daily conditioner and WOW! Typically my hair only grows to a certain length then stops due to breakage. My hair is the longest it has been since I was a child and it is SO healthy and shiny! My hair is very coarse / dry but holds curl very well. The only thing I have noticed is that this makes my hair so silky that curls do not hold as well, but I just plan my curls around a day or so after my bi-weekly hair washing. When my curls are brushed out, there's a beautiful, shiny / silky wave to my hair that I LOVE! Highly recommend!
Kc from Michigan
Doesnt smell good and doesn't seem like it's a conditioner and smells like nair. Disappointed but still like the leave in and hair mask are 5stars
SSMITH2022 from Illinois
I used this on my relaxed hair after using Silk Express shampoo. Not enough slip for me. Moisture was so so. Had to use quite a bit as well. I will stick with Silk Express line by this brand instead. Smelled amazing though
Les from Texas
I bought this after saving my rewards and I cannot express how disappointed I am. I have long black hair and it has been falling out ever since I started using this conditioner along with the shampoo. I'm super upset for not listening to the other reviews regarding hair loss. My hair has been falling out in small chunks periodically. So sad and disappointed.
Adri from Miami
I was a bit skeptical based on the reviews of people's hair falling off and thinning but decided to give It a try nonetheless. This has RUINED my hair, it's become extremely thin and fallen off. Do not try it, It isnt worth It
Liz P from Michigan
This is by far one of the best conditioners I have ever used. I have color treated hair with lots of knots, and I cannot believe how well it works on my hair. I highly recommend!
Yes, I would buy this product again
Z from Temecula ca
This product is amazing at strengthening hair, preventing split ends & preventing hair loss. My hair is stronger, healthier & looks beauty.
Keeps hair clean & smells great all day. I would highly recommend it's a 10 miracle shampoo, conditioner & it's a 10 miracle leave in conditioner spray.
Robin O from Portland ME
I thought I had an illness the way it thinned my hair. Never again. Horrible. Made my hair thin, lifeless and dry. I have blonde, fine hair and it made me look like I was sick. Yuk!!
good times from Denver, Colorado
love this conditioner, works great for my hair.
I will continue to buy this product
Juju from Indiana
It works great in my hair
Love this shampoo
Hayley from West Chester, PA
After going blonde from being a naturally dark brunette, I realized my hair needed lots of love. I used the it's a 10 miracle daily conditioner every night along with the keratin shampoo and noticed and incredible difference in my hair. It's helped my hair get moisture back after being bleached within 2-3 washes. This shampoo & conditioner combo leaves my hair feeling soft, strong, and healthy. I would definitely recommend!
It's an 11
Lafara from New Tork
This stuff is a miracle. I'm a cheap byotch and I spend the money on this stuff because it works. I hoard my coupons.
I would buy this product again and again
Agnieszka from Idaho Falls ID
I use this condition every time I shampoo my hair every 4days
Love it's a 10! from Knoxville, Tennessee
Love this conditioner!
It's a 10!!
Debbie a mom of 2 boys from Claycord, Ca
I bought this on a whim and because it was on sale. I usually use bumble and bumble and pureology shampoo and conditioner. I am using this every day and I have fine color treated hair. Doesn't weigh my hair down. Smells great as well. I will definitely buy the shampoo.
I love it!
jay10 from Anderson, SC
Brunette with long, fine, thick, highlighted hair. This conditioner works great! Conditions great, detangles & is weightless. I use this with Pureology Hydrate Light. The "It`s a 10" shampoo was awful-left my hair feeling like brittle straw, but the conditioner rocks.
Sarah from Oklahoma
This product works well as a daily conditioner. I have medium/long, fine textured hair that tangles easily, and I have to use a good palm-full of conditioner to get through my hair- it is not very slick. Detangles ok, but must start from ends of hair and comb up.
I like that is rinses very cleanly, and makes my hair feel light and voluminous, especially when blow dried.
I very much DISLIKE the scent. It is a very strong floral, maybe like plumeria. Fortunately, the smell does not linger once your hair is dried.
Works ok, but not the perfect conditioner.