Rated 4.26 out of 5 stars
Most Helpful Positive Review I didn't buy it here buuuuut
I love this liner tbh. It's easy to apply and will last for the most part. If yoou rub your eye, it will smudge but great otherwise. Definitely cost effective.
Most Helpful Critical Review If You're of Richer Tones It's A No
I so wanted to like this product so bad but it just wasn't for me!
I wanted to try something different and colorful. Black liner is my go to especially since I usually dye my hair different colors but I wanted something new and exciting.
I purchased the liners in brown, purple and blue. Brown I purchased for faux freckles and a no makeup, makeup look. Purple and blue were for fun and to bring out my eyes even more.
Brown is standard and works well.
Based on how the bottles looked online, I believed and trusted that the liners would be darker and richer than the pastel pasty colours that they are.
I am of a beautifully deeper complexion and these did NOT work at all. The purple was basically unnoticeable and was ultra light almost an weird purple/ pink on me and boy the gorgeous violet I thought it'd be.
The blue actually shows up on my skin but looks more like a milky grayish blue on me and it's not cute. I thought it would be an electric navy blue.
Super upsetting but lesson learned.
These colors definitely weren't made for darker skin tones that's for sure.
Reviewed by 116 customers Absolute BEST!!!
MichLFlores from Houston, Texas
I looove this liner and have worn it for years!! I've always switched and tried more expensive brands, but I always find my way back to this one. It is beautiful and opaque, long lasting and does not smudge. The brush gives you that perfect "flick" on your cat eye. For the price, you really get so much more. I love both the brown and black, they are both easy to work with and just, the best!! Give them a try, you won't regret it!!
aat007 from Chicago
I have never had such a reaction in my life my eye felt like it was on fire had to remove it right away
Bought by mistake- excellent mistake!!
Bloopy from Texas
I meant to buy the felt tip eyeliner. I thought I could never master liquid eyeliner- boy was I wrong! This applicator brush is so tiny and precise- perfect. I love it.
Wynter from Reno
I absolutely love this stuff I've tried so many different liquid liners and this one is by far the best!
Equal to the prestige liners
Hyphen from Miami, FL
I would buy this product in every color. It wears well, gentle formula, strong color payoff. Doesn't flake or crust.
THE BEST !!!!
Chelsea N from West Hills , CA
Holy grail liquid liner !!! Lasts all day , super easy to use . I love how black it is and it dries down matte .
Becky from Guadalupe, California
I've tried so many liquid eyeliners and this one is by far my favorite one. I try a new one but I just keep coming back to this one.
Adrianna K from Texas
I like the color but unfortunately it's really streaky
Kim from Michigan
This is easy to apply and the color is the perfect shade of purple!
Not long lasting
Gknapp from Corvallis, or
Liner only lasts an hour or two before flaking off. I have similar liquid eyeliner from other brand that lasts overnight, so I was disappointed in how quickly this came off
Monica from Houston
at lease for me this liner has last through rain, sweat , and tears. one of my favorites
Never again (personally)
BlooSteele from Phoenix
Even with primer and all the necessary skin steps before applying this, it still comes out completely patchy. It looks great at first and I love the colors BUT when it dries it pretty much crumbles off your skin, it's patchy, and it looks god awful. If you want a good liquid eyeliner from this brand, just go with the expert eyeliner. Besides this, the purple isn't very pigmented :( totally disappointed
A frequent purchase
Emerald from undisclosed
My favorite eyeliner ever, works like a charm.works great, creates sharp lines, and is opaque. The price is unbeatable too
pretty good for the price
irene from massachusetts
definitely worth a try
. from .
The black color is very matte and beautiful, until it made my eye skin burn. (I don't have a sensitive skin)
Best eyeliner ever
ALaura23 from Aurora, IL
I wear it all the time to complete my eye looks! Fav eyeliner to date, beats a lot of pricier ones in terms of quality. It's not watery or runny, very smooth application! Easy to use container/handle/tip
Olga from Lynwood
I love them all but I WISH the purple one was matte . AND milani came out with some bright colors liners but when i saw youtube reviews they suck . I want wet n wild to come out w summer colors and matte like lime green hot pink orange and bright yellow !!
Good, not opaque tho
Rebecca from CA
Good eyeliner. Not opaque tho, I have to apply two layers to make a solid deep purple, but worth it. Makes dark brown eyes pop.
Buy... no questions asked.
Diandra from New York, NY
I've been using this liner for over 5 years & I wouldn't trade it for any other eyeliner in the world. The brush is perfect and makes it super easy to apply
OMG AMAZING but......
Jade from Home
I LITERALLY LOVE THIS EYELINER OMG, but the one thing that bugs me about this eyeliner is the fact the with this particular blue one. I will put it on and have it on for about half an hour and then it will start flaking off. I have to re apply it a lot. I don't find this problem with the black one but the blue on I do. Either way it is still absolutely an amazing eyeliner that will look good on anyones skin
Not the best brand out there
Sue W from Detroit
I've tried many different brands for liquid eye liner. I like the brush size but the liquid goes on a bit clumpy/thick. It's not as smooth as the Ulta brand. Ulta brand was sold out so I tried this but I don't like it enough to buy it again. I like to line the eyes but not a huge line like the younger people do. No wings or anything...just looking for a simple accent above my eye.
10/10 would buy again!
Erianna from Chicago,Illinois
Great black eyeliner and easy to apply to the eye.
Honey6 from Wakefield, Ma
Brings out my green eyes. Love how it looks on. Easy to apply
Dani from New York
I purchased this item only because I wanted to try something new. I have always used The NYX MATTE liner. Of the bat I really liked how black it is. I had an easy time making my wing liner. But when I set my face with setting spray the liner smudged, I cleaned up a little bit after a few put it transfer to my lower eye.
Great product for the price
RedBirdBrandi from Mississippi
The color is very rich and gorgeous. I can do a wing and it won't flake off before I'm ready to take it off at the end of the day. It can be a little aggravating to correct if you've made a mistake, but it just teaches me to be more careful as I apply! You really can't beat the product for the price.
I will say that this color is bold so if you want something a little more subtle or matte, this might not be the eyeliner for you.