Product Reviews Rated 4.18 out of 5 stars
22 Reviews
Most Helpful Positive Review Best Eyeliner Ever!!! I absolutely love this eyeliner. I used the cover girl eyeliner for years and I went ahead and picked this up to try and I love it. It has easily replaced the cover file for me which was all I used before. This eyeliner is so easy to apply, great color, and it doesn't irritate my eyes. I will keep repurchasing this as this is my favorite eyeliner to use now and its a great price.
Most Helpful Critical Review Shock, shock, shock This product is buttery and beautiful. I bought the rusty terracotta. I knew it would have a reddish hue to it but this is brighter than I thought. Also, it seemed to smudge quite easily.
Reviewed by 22 customers Average 3
Arrow from Boston
This wasn't as creamy as I'd hoped, but I do love the color (olive green) and it's definitely matte. I prefer the the LA Girl liners, which glide on more smoothly for me. But I'll use this because I do love the color, it's just not my favorite formula.
Perfect lines! 5
Susan from Jacksonville FL
Use every day to give my eyes a little pop
Could take it or leave it 3
Katherine from Apple Valley
Put it on for dinner by the time I got home it was completely smudged and I hadn't touched my eyes. Looks pretty in the beginning. I definitely know I can't wear it to work in.
No! 1
M.P. from Texas
I purchased the matte black. It doesn't glide on so great the forget going back to fix! It dries quickly and will crumble if you go over it. Smudge quickly under eye. Do not recommend.
would't purchase again 1
C from FLORENCE ALABAMA
doesn't stay in place and runs bad...
ALL DAY, NO SMUDGE!!! 5
Brenda from Loveland, CO
I put this on at 5AM and it is still not smudged st 8PM, when I easily remove it with a little makeup remover. Grrreat stuff!!!
Definitely long lasting! 5
Allie from Dallas, TX
I love eyeliner but I've had issues trying to find a good matte black liner for my lid. All of them have a sheen it seems and I wanted something as matte as I could get. I saw this and had to try it, passed up my normal liquid liners to get this solely because it was matte. SUPER PLEASED with this purchase!!! I have oily lids and this eyeliner stays on all day and night if I go out with girlfriends after work. Doesn't budge at all, actually is a little tough to get off but I'd rather have that issue than it smearing off in a few hours. Definitely my go to liner!!!
Yes i would try this product again. 5
Carmen from Albuquerque ,New Mexico
I really like this eyeliner it stays on .
My new favorite 5
BSG from Wisconsin
I can't leave my house without eyeliner...it's my must have makeup item. I had another drugstore favorite that was getting hard to find so I tried about 15 other black eyeliners and hated them all!!! This one is so affordable and glides on smooth and has an intense black pigment. It also stays in place and doesn't smear all over while I'm busy working. It's seriously so good!!
Not for me 1
Kim from Indiana
I have always used Almay eyeliner but decided to try Maybelline long lasting I'm sure. I will definitely go back to Almay
Would buy again 5
KimS from IL
Doesn't run, long lasting
Finally a burgundy eyeliner to play upy green eyes 5
Wendy from North Platte Nebraska
💖❤️❣️
FAVORITE EYELINER!! 5
M from US
This is by far my favorite eyeliner. I have very sensitive eyes that constantly water, however this eyeliner doesn't cause any irritation when I line my waterline. It's also very creamy (almost like a gel consistency) and pigmented and lasts a long time! Definitely repurchasing!!
Yes 5
Sunny from Surprise, AZ
Best eyeliner that I have ever used. I have bought so many eyeliners over the years & most all were just OK....but this one did everything that I wanted. I was really looking for my favorite volume mascara that I have been wearing for years & decided to check out eyeliners. Sure glad that I did because I really hit the jackpot with this eyeliner. (goes on easy, stays put & washes off with no tugging)
Great color, went on smooth 5
Kj Holly's mom from Lumberton, TX
Love the way it goes on smooth!
Rusty Terracotta for the win 5
JennyOinMN from Duluth, Minnesota
I'm a fair gal with green eyes. This color (rusty terracotta) is to die for and makes my green eyes sparkle and pop. I've also used it on a brown eyed babe and it was equally as stunning. I've purchased several of these in this shade because I like it so much and I'm afraid it'll be discontinued. I've also purchased a few as gifts. It really has a wow factor and is a great way to add a little color without being crazy or bright. Wish they'd come out with a liquid version in this particular shade.
Shock, shock, shock 3
Erin from Saginaw, MI
This product is buttery and beautiful. I bought the rusty terracotta. I knew it would have a reddish hue to it but this is brighter than I thought. Also, it seemed to smudge quite easily.
Best Eyeliner Ever!!! 5
Renee from Washington
I absolutely love this eyeliner. I used the cover girl eyeliner for years and I went ahead and picked this up to try and I love it. It has easily replaced the cover file for me which was all I used before. This eyeliner is so easy to apply, great color, and it doesn't irritate my eyes. I will keep repurchasing this as this is my favorite eyeliner to use now and its a great price.
Yes I would definitely buy these eyeliner again 5
Sam from North Royalton ohio
I bought the jade olive first loved it so much on my hazel eyes then I had to purchase the Rusty Terracotta omg loved it as well thank you Maybelline for these beautiful matte colors plz don't discontinue I will be purchasing the black color soon .
Rusty Terrocotta-use as Lip liner 5
Red from Texas
I purchased color Rusty Terrocotta in another store thinking it was a lip liner. In fact I didn't know it was a eye liner till I saw it here. I didn't read package and it was right with lip liners at store. I purchased 2 more here on ULTA. Actually may try one as a eye liner. I have red hair and I'm fair, so maybe it may look good as a eyeliner. But I would have never guessed. The color is a little diff shade than what it is showing here. I guess it can't hurt to use as a lip liner. It's a beautiful color and I advise they market it, and make the color a lip liner to sell.
Rusty Terroccota -Great as a Lip liner 5
Red from Texas
I am purchasing this today. I purchased this in another store and thought it was a lip liner because of the color. While trying to find it to buy more online , I see its actually a eye liner. This is a perfect lip liner color and they should make it in a actual lip liner. I am purchasing two today. I actually may try one as a eyeliner, but I know I love for lip liner. Just glad Ulta had it.
NEW FAV 5
Rae Rae from Texas
This by far is my new favorite eyeliner - Better than all the expensive brands I've tried. Goes on smooth and very rich payoff .. stays on all day/night!!!!!!