Rated 3.93 out of 5 stars
Most Helpful Positive Review Best mascara
I usually use maybelline lash sensational mascara, but this new e.l.f. mascara will now be my go to. It adds length without compromising thickness and separation of lashes! This mascara is also better than the other e.l.f. mascaras, which I wasn't a fan of at all. I wish there was more in this tube, but I also don't wear makeup everyday, so it can last for me. Also, I'm so glad e.l.f. is cruelty free too. Hands down, best mascara and adorable.
Most Helpful Critical Review Wand is great, SUPER watery
This is the best shaped wand I could ask for with a mascara - it's fat, but rubbery instead of bristly, so it's not clumpy and coats my lashes super well. THAT SAID, this is a very wet mascara. I'm trying to let it dry out a bit to see if that helps, but I've left it ajar to dry for like 2 days and it's still super wet. If it dries to a nice consistency, I'll use it and enjoy it but honestly having to leave it to dry for several days is kind of a big mark against it. I don't really care in a utilitarian sense, but it is a bit frustrating that I can't really use it as-is without altering it. With how wet it is, it gets EVERYWHERE if I'm not SUPER CAREFUL. It leaves little black dots from the tips of my lashes on my eyes and smears under my eyes when I blink. Honestly, if I can't get the consistency to dry down, I might transplant this wand into another mascara. This wand makes me want this formula to work soooo badly.
Reviewed by 118 customers Does not hold curl
Taylor T from Sarasota, FL
I have pretty straight eyelashes so I always curl them and I often times use a lash primer as well before going in with mascara. Immediately, this mascara weighed down my eyelashes so they lost the curl. If you have perfectly lifted lashes and just want to coat them so they're darker then this is the mascara for you. But otherwise, I would stay away.
Nearly invisible on my lashes, but visible under my eyes!
Geek Out of Water from Harrisonburg, VA
I have fairly thick lashes that don't like to hold a curl. This mascara did very little to enhance my lashes. I could barely see it on my lashes - no noticeable length or volume - but where I did see it was transferred all underneath my lower lash line. No thanks!
Beware of smudging
dschick0624 from New jersey
This mascara made my lashes look beautiful but it does not dry down. I have long lashes and I always have to watch for mascaras that smudge throughout the day. I would pass if you have long lashes. If you have short lashes and want to add length it may be good. I wanted to love it but unfortunately it's a no for me.
Deedee7 from Devon
Omg this mascara is everything! Gives my baby lashes volume and length and I'm here for it !
A great wand but inferior product.
O k D a n i from Florida
I love the wand but this is one of the worst mascaras I ever tried. It doesn't dry down right and it clumps like crazy. Waste of money.
I was sent this...
TLP11 from Michigan
I was sent this product to try out. I've worn it a few times so far. I love it! I was using another ELF mascara before I got this one. This might be my new favorite! It isn't clumpy on my lashes and it makes them look longer.
Becca3 from Ruther, VA
I love this mascara. It goes on smooth and easy without leaving any clumps! My granddaughter loves it too!
Darline227 from New York
I really liked it I don't have to much lashes but these made me have a full set of long lashes.
Hokeypokey248 from MA
I got this as a sample to try and I was surprised at how good it was. The brush initially looked kind of small and the formula seemed kind of thin at first, but the results were pretty good! I usually like a lot of volume and it was able to coat my lashes well. The small brush was also good on the lower lashes.
JoleneT2 from undisclosed
It makes me mad how bad this mascara is. The brush looks good, but it is extremely spikey, hard bristles. The formula is extremely thin and I feel like I was applying it for ten minutes on one eye with NO build-up. No matter how many times I went back and forth, there was no improvement. And the spike bristles stabbed my waterline. To add to suffering, it left black smudges where my lashes touch my eyelid. Threw it away after one use.
Perfect for daily wear
MeBoian from Erie, CO
I gave the Lash it Loud Mascara a try and absolutely loved it! I keep my makeup light during the work week and thought this mascara worked perfectly. This lasted throughout the work day and if I had plans at night I could easily add an extra cost for a little oomph.
QueenG from undisclosed
I was lucky enough to get a sample of this and try it out and I've gotta say it's really good mascara. Not clumpy. And the bristles at the end of the brush really make getting those hard to reach lashes easier to reach!
Awesome Mascara! Awesome Price!
ColleenC from Wilmington, DE
I got this sent to me as a sample and I will most definitely be buying more. It's so good that it almost makes me look like I'm wearing false eyelashes!
laura467 from Mtl
Boosts my eyelash length very nicely and very easy to apply!
Bee from South Florida
I wanted to love it but it's really hard to work with, the formula is clumpy and hard to get off the brush prior to applying. It makes my eyelashes stick together in clumps and just doesn't look good, no matter how many tries I give it.
mrslockbay from Canada
Went on smooth and gave my lashes great length, really love it
Love the wand
Kate from Wisconsin
I love this mascara. Didn't flake or smudge, but I love the rubber wand. My lashes were coated and lifted. It gives real definition to the eyes.
Sanz11 from Long Beach, CA
Let me start by saying I rarely write reviews but I had to for this one because yes it's that bad! I was so excited to try cause I heard good things about it, but when I went to put it on, it literally did nothing! I've never had an experience like that with any mascara, it's so wet that it weighs down your lashes, I wasn't even able to get them to curl! I saw no volume nor length even after coating my lashes 3 times! so sad cause ELF usually makes great products but this is not one of them. People save your money on this one.
Bethue from Sheldon, VT
I was hoping to see longer or fuller lashes. This mascara did not delete her.
Easy and awesome!
JGgg from New Mexico
It goes on so easy - no tricks to it. It stays on all day, but still comes of easily at night with no mess. And it looks so great, I never even curl my lashes anymore.
Decent mascara but ELF has better ones
jmea from Chicago
My eyelashes are really short so was hoping this would give me more definition/length. It's OK in a pinch but much prefer their length and volume mascara.
This is fantastic
nickwick from worcester
I've used this several times and will probably continue to buy it. The wand separates and defines the lashes wonderfully, there is an immediate, noticeable difference in my lashes after one coat. Goes on super easily and I usually only need one coat. Yes, the formula is a bit thin so be careful with the wand placement and don't squeeze your eyes shut for a minute or two after application.
The perfect mascara !!
naturelle from edmonton,alberta
I just got this mascara today and I can definately say it is true to it's word! It feels so lightweight while beong on my lashes and does not give give you that clumpy feeling like most mascaras would. I'm in love with this mascara because of how lightweight it feels, not to mention the brush is perfect! not too firm and not too flexible it's right in the middle.The perfect mascara for such a cheap price. Definately reccomend.
Hrg1 from IL
I want to like this because the brush on the wand is perfect for extending and separating eye lashes, but it smudges all around my eyes. To make this awesome for me there needs to be a waterproof version or a waterproof top coat to go with it. Also, it would be good to offer this in in a rich brown color. I love many of my elf products, but this one needs a little work.
Audra25177 from WV
What a wonderful formula that us so easy to work with, no chemical odor, glides on smoothly and easy build up. Love, love the applicator because is seperates the lashes well.