Rated 4.61 out of 5 stars
Most Helpful Positive Review HOLY GRAIL
All I have to say is that if there is one thing I know - it's eyebrows. I've been obsessed with brows for like over ten years. This product is hands down, the absolute BEST eyebrow product I have ever used. The formula is light years ahead of the ABH Brow Definer. It is highly pigmented but also buildable, which is incredible. It made my light blonde, thin/sparse brows look full, defined, and perfect (in combo with Gimme Brow) and took me less than five minutes. I received this as a Platinum Perk (Thank you Benefit & Ulta, you are so good to me!) and I will be in line when Ulta opens on June 24th to purchase another one.
Most Helpful Critical Review Not what I expected!
Love how the wand makes it easy to apply but I felt the product too creamy which made my eyebrows look very oily by the end of the day.
Reviewed by 3298 customers Perfect for amateurs!
Brennan from Columbia, SC
Super easy and straightforward. Every time I've tried to do my brows before it looks like "too much". This makes it simple with little strokes and then the brush on the other end. LOVE!
So easy to use!
Maria K from Gilroy
I do not know how to do make up, so I am always afraid of eyebrow pencils. I have made myself look really ridiculous in the past. When I saw goof proof on the label I was skeptical but intrigued. My first use my eyebrows looked amazing!! I am so happy with it and so many color choices, I found my perfect match!!
Best eyebrow pencil
Ulta fan from Braintree
I always come back to this so I probably shouldn't stray again. I have black hair and light black brows that are sparse and cool soft black looks perfect for my coloring. I am not an eyebrow expert and I find this easy to use everyday. They never break and one pencil lasts for about 8 months.
I buy it again and again
Alexis from Hutchinson MN
I've tried loads of brow products, but I keep
Coming back to this one! Its easy to use (truly goof proof) last all day and looks natural. Love it!
Favorite Eyebrow Pencil
mkplvr from Tuscaloosa
I absolutely love this product from Benefit! I have strawberry blonde hair and I use shade #1 and it's the perfect shade for my brows!
I love this product!
Lovely from St. Louis, MO
Overall, I would only spend this much on a great product. This one is worth the money. I'm very happy with this brand and item!
Great for someone with minimal brows
Kristin from Allentown, Pennsylvania
Easy to use
A Very Good Purchase
Nan from Tucson, Az
I received a sample of this product in Birchbox and it is the best of many I have tried for bringing color to thinning brows. The Ulta associate recommended this color (Grey) to go with my salt and pepper hair. It is accurate, smooth, easy to use, never dry or pulls, very buildable and easy to "erase" if you get off track. The color is perfect.
I would buy this product again and again
Nessa from Fresno, Ca
It was my first time filling in my eyebrows and it was easy! This product is great!
Love this product been using it for 2yrs now
Asian chic from Rapid city
I'm a sample girl, just draw my brows on and fall lashes and eyeliner and do my daily routine... so the brow last me all day long... love it
I have used this product for several years with good results
No nickname from Phoenix, AZ
No comment. Love the product.
VeganBeauty from Jacksonville Florida
I love this pencil. I received a smaller pencil for my birthday. And I had a hard time applying it because I couldn't see it. But this one is thick and nice. I love it
Not my favorite
Kenna from Allendale, MI
Definitely is made easy to fill in brows, but it doesn't always give me the definition I would like. I like my brows thicker and a bit darker to match my hair, and this just didn't quite reach it.
Yes, it makes eyebrows look full
Donna from Tampa
Very easy to use
Decent product for the price..
NikkiMK1212 from Manorville, NY
I thought I was going to really love the Benefit Microfilling Pen and I hated it! Although this cannot make thin brow like lines it does bring beautiful to the brows and works well with powder to fill in brows. I would not use this product without powder over it because it smudges and has a shiny sheen to it. It does not produce crisp brow lines but works great for the second half of a brown with powder to set. I ordered Warm Medium Brown and I do find it quite true to color, perhaps a tiny bit darker than it should but all in all I can't complain, its a wonderful product. Only complaint is I don't feel comfortable wearing it without powder on top to set the shiny factor.
I will continue to buy this product as long as it exists!
Dora from New Mexico
It's goof proof!
One Time Purchase
TN lady from Knoxville Tennessee
It was just okay. It doesn't seem to cover as well as I would like.
Best eyebrow shaper out there
CC from Chicago
I love this product! Recently I stopped covering my silver hair. The cool grey shade of this eyebrow pencil is perfect.
I would not recommend this product.
JB from Houston, TX
The product is a very soft crayon which added no color. I purchased blonde shade.
The best brow pencil!
ChristiO from Texas
I love love love this pencil! It perfectly contours my brows and lasts all day!
Lots of product, easy to use
Rebekah from PA
I have relatively full brows, but I usually have some spots that need some filling in, and this is my favorite pencil. It's a little softer than your typical brow pencil, which I prefer because the hard ones sometimes pull out some eyebrow hairs. I've had this brow pencil for two years now and I'm just getting towards the end of it, it lasts a really long time.
Love this liner!
Grammy from IL
I used to use Clinique eye brow pencil but was disappointed when they changed formulas. The girl at Ulta recommended this item for me to try. I decided to purchase one to see if I liked it. It was so easy to use. Now it is my go to eye brow pencil...I love it!
Love how my brows look
Sarah from Hudson, Wisconsin
I haven't used a pencil for my brows in a long time, so when I was looking to try something different after using my other brow product I decided to try this one out and I'm so happy I did. I feel like it make my brows look more natural and I love that. I also don't have to put a lot on them which is great too. I would totally recommend
My favorite eyebrow product!!
Sher Bear from CO
Such an easy product to use and always my go to after trying other products
I have bought this pencil more than once
Linda stella from Sarasota fl
Used to fill in my brows