Rated 4.61 out of 5 stars
Most Helpful Positive Review HOLY GRAIL
All I have to say is that if there is one thing I know - it's eyebrows. I've been obsessed with brows for like over ten years. This product is hands down, the absolute BEST eyebrow product I have ever used. The formula is light years ahead of the ABH Brow Definer. It is highly pigmented but also buildable, which is incredible. It made my light blonde, thin/sparse brows look full, defined, and perfect (in combo with Gimme Brow) and took me less than five minutes. I received this as a Platinum Perk (Thank you Benefit & Ulta, you are so good to me!) and I will be in line when Ulta opens on June 24th to purchase another one.
Most Helpful Critical Review Not what I expected!
Love how the wand makes it easy to apply but I felt the product too creamy which made my eyebrows look very oily by the end of the day.
Reviewed by 3313 customers Best eyebrow pencil ever!
Michele from Portsmouth, NH
This is the easiest to apply for smooth look. It even has a brush to finish your look! After years of using other pencils, I will never have to buy anything other than Benefit!
Recommended at Ulta and a Necessity for Me Now
Grandma Birdie from Carl Junction, MO
Product to replace missing brows
Sunshine from Flordia
Great coverage, stays on looks natural.
Adi from CA
I use this pen along with the precise eyebrow pen and together they do my eyebrows wonders! It glides on smoothly and is easy to apply
Best eyebrow makeup by Benefit
Viva from Sacramento CA
I use this everyday for my brows the applicator makes it quick and easy to use.
Best Eyebrow Pencil
SocalTGA from Hemet Ca
Best eyebrow pencil I have purchased in over 10 years. I am a total fan.
I will be buying this product again!
Pumpkin 54 from Detroit Mi
Easy to use, slender pencil, nice tapered tip to create perfect eyebrows. Perfect color # 3
My fave brow pencil EVER!
Linds from USA
Hands down, the best!
I think this a great natura color in 3.5
KateBre from St. Louis, MO
Really like this eyebrow definer...3.5 is a great natural color!
I have used this product for two years and love it.
Ninjagrandma from Houston Texas
Fills my brow area and looks natural.
Wonderful daylong eyebrows
Pat from Ulta at Penn Square
I no longer have eyebrows and used the IT 5-in-one brow pencils until they were discontinued. This brow pencil is even better than the IT pencils!
I love this product. It's super easy to put on
Pennylane from KCMO
I have tiny eyebrows (thanks, early 2000's) and this fills them in nicely
My go to eyebrow pencolt
Shannon from California
I have dark blonde eyebrows & it was very difficult finding the perfect shade until I found this eyebrow pencil. I probably went through about a dozen eyebrow pencils until I found this one! I love it! The tip is perfect for drawing in, and then filling in. And the pencil lasts a long time.
I definitely feel like I'm getting my money's worth with this.
Great brow. Pencil
Baby from San Jose,ca
My new favorite
Sue L from Minneapolis, MN
Wonderful product.. The best I️'be found!
Perfect for amateurs!
Brennan from Columbia, SC
Super easy and straightforward. Every time I've tried to do my brows before it looks like "too much". This makes it simple with little strokes and then the brush on the other end. LOVE!
So easy to use!
Maria K from Gilroy
I do not know how to do make up, so I am always afraid of eyebrow pencils. I have made myself look really ridiculous in the past. When I saw goof proof on the label I was skeptical but intrigued. My first use my eyebrows looked amazing!! I am so happy with it and so many color choices, I found my perfect match!!
Best eyebrow pencil
Ulta fan from Braintree
I always come back to this so I probably shouldn't stray again. I have black hair and light black brows that are sparse and cool soft black looks perfect for my coloring. I am not an eyebrow expert and I find this easy to use everyday. They never break and one pencil lasts for about 8 months.
I buy it again and again
Alexis from Hutchinson MN
I've tried loads of brow products, but I keep
Coming back to this one! Its easy to use (truly goof proof) last all day and looks natural. Love it!
Favorite Eyebrow Pencil
mkplvr from Tuscaloosa
I absolutely love this product from Benefit! I have strawberry blonde hair and I use shade #1 and it's the perfect shade for my brows!
I love this product!
Lovely from St. Louis, MO
Overall, I would only spend this much on a great product. This one is worth the money. I'm very happy with this brand and item!
Great for someone with minimal brows
Kristin from Allentown, Pennsylvania
Easy to use
A Very Good Purchase
Nan from Tucson, Az
I received a sample of this product in Birchbox and it is the best of many I have tried for bringing color to thinning brows. The Ulta associate recommended this color (Grey) to go with my salt and pepper hair. It is accurate, smooth, easy to use, never dry or pulls, very buildable and easy to "erase" if you get off track. The color is perfect.
I would buy this product again and again
Nessa from Fresno, Ca
It was my first time filling in my eyebrows and it was easy! This product is great!
Love this product been using it for 2yrs now
Asian chic from Rapid city
I'm a sample girl, just draw my brows on and fall lashes and eyeliner and do my daily routine... so the brow last me all day long... love it