Rated 4.46 out of 5 stars
Most Helpful Positive Review My go-to mascara
I love this mascara. I tried it once I few years ago because it was on sale, but I fell in love and never went back. It makes my lashes look like really natural fake lashes. It stays on all day and it doesn't feel heavy on my eyes. It lengthens, separates, volumizes and applies evenly without any flaking or sticky feeling. It stays on even when my eyes water, but it is easily removable with soap and water at night. I love this product it's my favorite! The only thing I don't like about it is that it dries out quicker than I'd like it to, but that's just how it goes sometimes. It's worth it for sure.
Most Helpful Critical Review Great length, terribly easy to smudge
I love having fantastically long lashes that still look natural. I hate when it looks like I've applied 15 coats of mascara and it's heaving, clumping, etc. This mascara truly is lengthening. About a month after I started using it, I noticed my lashes had indeed grown...they curled upward perfectly and nearly touched my eyebrows. It sounds exagerated, but it's definately true. If you are looking for a mascara that provides great length while enhancing lash length growth, this is it.
However, I will probably not buy this mascara again. It flakes and runs sooooo easily. I work retail, and I need a mascara that's gonna stay on the entire work day. This definately did not. And this may sound a bit wierd, but it particularily bugged me when after a heavy session with my boyfriend he would look at me and say in as even as a voice as possible "your mascara is doing that thing again". It did look commical, my mascara everywhere. But definately a mood killer.
Buy at your own risk. Weigh the pros and cons and decided what's important to you.
Reviewed by 1022 customers Good product but . . .
Tybee from Beachwood, Ohio
I had just finished using Thrive and didn't want to send away for it again, so I shopped at ULTA, a great store, but didn't have Thrive. I'm not as pleased with this product as I was with Thrive - not as thick, moist, and lush.
Love this mascara!
Chelsea from Minnesota
This is one of the first mascaras I've found that doesn't require a ton of scraping of the wand before applying! No clumps and I only need to use one or two coats. Definitely my new favorite.
kjvann from Apple Valley CA
I can't find the Tarte mascara I was using (in a gold tube with pink flamingos) so I decided to try the Gifted mascara, which I hadn't used in a long time. I am very disappointed. Right from the first use it is very clumpy, gobs of mascara , and the brush does not separate the lashes Just a mess. Sorry I bought this.
Don't waste your money
Jillyb from Cape Coral, FL
This mascara is one of the worst I've used. Brand new, it left clumps on my lashes and came off in hundreds of tiny specks. Not good for contact wearers for this reason. Very expensive. Don't waste your money on this product.
By far my favorite mascara
moonphazes from california
I have been using this mascara for about 4 years now. There was a couple times where I thought "well don't spend the money, buy cheaper." and then I bought cheaper and it didn't feel as good. Be soaring with it. But I will say that this mascara is AMAZING. I don't use an eyelash curler, never really have. I don't even know how to put on fake eyelashes. But this? I can get the perfect curves and it lengthens and softens my lashes like no other. Im probably going to stick with this for as long as I can afford it! Worth it, no questions asked .
Yes ~ I love my new Tarte mascara!!
M from LA
Just one coat and my eyelashes look great!!
One of my faves!
Carebear from Oregon
Love this mascara! Stays out and makes lashes look bomb!
Britt from Ohio
I have used this brand and this specific mascara for years and always loved it. It stayed nicely, it gave me some natural definition, and it didn't hurt my eyes. But I just bought a new tube and it flakes like crazy and clumps on my lashes and is just a mess. Plus, it flaked into my eye and now I have to deal with that irritation. I'll be returning it and looking for something new.
I would not but this product again
Laura from 95818
At first I really enjoyed this mascara but I started to realize that at the end of the day it started to transfer under and around my eyes. It's a really pretty mascara if you want a natural look. If you want something more bold this is not it.
Most underrated mascara!
Leah from Boston, ma
This mascara is my all time favorite. I have long lashes and have trouble finding mascaras that aren't clumpy, heavy feeling, or dramatic enough. This mascara gives you natural drama that I can wear day to day with just a little concealer and lipgloss or I can add another layer of it if I want a more dramatic night out look. It doesn't bother my incredibly sensitive eyes either. I get compliments all the time!
best mascara I have ever used by far
Lydea from Stuart
I have tried SO many brands of mascara. Tarte by far has the best ones, but this particular one is amazing. I have naturally full lashes so I don't wear falsies but most mascaras don't really enhance them for me. This mascara makes them look amazing like I'm wearing false lashes.
This mascara is incredible!
Nonna from FLORIDA
This mascara is the best I have ever used!
CWiers from Lakeview, Michigan
I've tries so so many mascaras. This one is the best! I love it. It lengthens and makes my lashes look amazing! By far the best I have ever tried so far. Also doesn't run at all. Easy to remove.
flakes on under eye area
:) from USA
This mascara is not worth the price. Save your money and just buy a drugstore mascara.
Liz from Dallas
So many other mascaras bother my eyes and make them burn. Finally found this one and it doesn't!
Love this Mascara
Katie from Round Rock, TX
Friends notice I have changed products and say it looks great.
Always Get Compliments
nikki182 from Arizona
I've been using this mascara for years, and it is my favorite of all time. People always ask me about it and say it looks like I'm wearing false lashes. I have sensitive eczema prone eyelids, and I've never had an issue with this mascara. I don't even try others. This is it for me. Perfect long dark lashes every time.
very flaky and smudges
Kim from California
This mascara is not worth the price. It doesn't do anything for my eyelashes.
However, the packaging is cute.
I would definitely buy again !
Tay tay from WA
I have trouble finding a mascara that works well and I like the ingredients and the benefits of the packaging... this mascara won for me !! My new favorite duo for my medium short lashes is this tarte Amazonian clay mascara and the L'Oreal telescopic mascara, together my lashes are super separated, long, and very voluminous.
Steph07704 from New York
This mascara is the absolute best. I had always worn drug store makeup, I still do, but I splurge on this mascara. It makes such a difference!! I've had many people tell me something is different and the only change is this mascara!
Good clay mask, recommended
Kd from Usa
I really like this mascara. I like that it's clay, causes no irritation and adds volume flawlessly. It does smear sometimes though
Vegas from Oxnard
This mascara has been my favorite for many years
Love this mascara! Doesn't clump, good with contacts
Nicki from Pa
Love this mascara.. Natural, great results and great with contacts. Even my daughter's love it
College Gal from Maryland
This is my all time favorite mascara it gets each lash and makes it look naturally beautiful, long, and full. If I am going to an event I pair this with better than sex and the combination is amazing
jenna from mi
this is my second favorite behind better than sex. just enough product comes off and it doesn't come out clumpy. it works amazing. i'm always repurchasing. i highly recommend.