Rated 4.34 out of 5 stars
Most Helpful Positive Review My favorite mascara 7 years running
I have really long lashes and many mascaras make them too long and too exaggerated for daily use. This mascara is very buildable, from everyday natural to mascara commercial lashes. Granted it is called "full 'n' soft," so it can be applied for a more natural effect appropriate for daily use. But this is the same mascara I use for the occasional high impact look. It is great for building volume at the roots and also defines each lash for a lengthening effect. Mascara rarely needs touch-ups and removes easily with baby oil.
My own application tips: I never apply root to tip in one motion. First I apply the mascara at the roots, holding the wand either horizontally or vertically. Sometimes I use a wiggling motion. I make sure the base of every lash is well coated. Spending ample time on the roots makes lashes appear denser and presses the lashes upward to make them appear longer. After the inner 1/3 of the lashes is finished, I apply other makeup and return to the lashes later. For a normal day I just barely coat the outer two-thirds of the lash to make it visible, defined, and separated. If I'm going all out, I next load the product in the middle of the lash as well. As for the tips I just barely brush them, just enough for them to be visible. I never load mascara at the tips. It's a fantastic mascara. I get compliments all the time!
Most Helpful Critical Review I like it... But...
I have pretty sensitive eyelashes. They're prone to falling off. And because of this, I generally use a tubing mascaras. I've heard great things about this, though, so I decided to try it out. It does give my short sparse lashes a lot of length and volume, and putting on a second layer is pretty easy since this stuff stays at a workable texture for a bit longer than other mascaras. I do find it's a little bit clumpy, and I'm afraid it's going to get worse the longer I have it. I also have oily lids, so this usually smudges on my bottom lid by the time I end a work day. I haven't tried the waterproof version, so that might solve it. As far as taking it off, I've gotten really used to the ease of tubing mascara. And I find that my lashes come off more with non-tubing formulas (even though I am VERY gentle and use a eye makeup remover).
Reviewed by 370 customers i love it.
anna from georgia
i really like this mascara but it might not be for some people. this mascara WILL make your eyelashes droop. if you apply a very little amount, then they wont droop but if you apply any more than that, then they'll droop. but i honestly dont mind that because i like a more natural look and dont want lots of volume. this mascara makes your lashes longer and is really easy to wash off- which is good for me. it also leaves you with soft eyelashes so you won't be having any spider looking lashes. and the brush is nice :)
Dependable and affordable!!
Angie from Yorba Linda, Ca
This mascara has been my first choice for years now. It is affordable and gives consistently beautiful results!
Thirtysomething from Texas
This is my go to mascara. It's perfect for every day or to darken up lashes before applying falsies. Makes my lashes look filler and longer with zero clump. I'll be buying this over and over!
I have bought this mascara for a million years.
Figgie from Minneapolis
I have been buying this mascara for a billion years. I am not a loyalist to any brand. I love to buy and try all the new things. I have tried all the mascaras; prestige, high end, and basic. I always come back to this mascara. It wears beautifully. My lashes are feathered with natural looking volume.
Katrina from Colorado
Literally the best mascara if you like a more natural look. I don't wear foundation and just putting a little bit of this on instantly makes me feel so much prettier. Looks very natural, and most importantly, doesn't flake. Definitely not the right mascara if you're looking for really dramatic lashes though.
Candy from Pa
Love the wand and how it goes on.
My favorite mascara of all time
Emily from Kentucky
I've used this mascara since I was in 6th grade, about 20 years. I've tried several different kinds over the years and I always come back to this mascara. It goes on smoothly and looks very natural. You can layer it for more volume. You can't beat the price.
April from MD
If you're looking for a more natural lash then I would recommend this mascara. It's not clumpy but it just doesn't do enough for me personally.
Audrey from Georgia
This didnt make much of a difference for my lashes. No added length or volume, basically just tinted them black. You can build up coats, but I can get the job done way faster with my Essence mascara for cheaper. That being said, it's great for my bottom lashes though because I want them to be more subtle.
Juanita from San Antonio, TX
From reading the other reviews I saw that this was a natural full longer lash that the mascara gives. However I didn't really notice it. It was very subtle, the formula takes too long to dry in order to build coats, the bristles were not my favorite, felt like they just clumped everything together. I used many other Maybelline mascaras and this one was not it.
Flootertooter from Pennsylvania
I've been buying CoverGirl mascaras for years but decided to try something new. I'm really glad I did. This mascara provides definition between the lashes but still looks soft, not crunchy or spidery. It holds curl amazingly well also. Would highly recommend.
Love this mascara!
Queen Gleda from Milpitas, CA
I discovered this style of mascara many years ago. I really love it. It doesn't clump or flake.
Victoria G from VA
I was excited to try this. My first impression was it was okay & just kind of average. I'm hoping that the more I use it, the more I'll like it. It's definitely not the worst I've ever tried. I think the brush is a little too big but it does do well on my bottom lashes.
No chunks, full lashes
Katie from California
No chunks! Makes your eyelashes stand out in a full way. The dark black is very black. It's a great look.
A great mascara!
Lely from Florida
I've been using this mascara for years, and I keep on going back to it. It's very similar to the clinique high impact mascara, which I love. I highly recommend you giving this mascara a try!
Not Chunky, Dark as Shown
Katie from California
It's not chunky. I hate chunky mascara. Stuff that says it makes lashes fuller but it has globs of product. This mascara is soft, gives a pretty full look you can dress up with a liner and false lashes if you wanted. It wouldn't be too much. My go to.
Easy, Everyday "Go-To"
Amanda from Idaho
I was pleasantly surprised with this mascara. I was looking for something easy, "no fuss", and wasn't going to be over-the-top or too dramatic for an everyday look. This mascara was exactly what I was looking for. It provides full, thick and natural looking lashes without the "crusty" and "stiff" effect some mascaras have. After applying this mascara, my lashes really are soft and fluffy looking. I don't find the formula to be too wet or too dry and it builds nicely. I enjoy this mascara a lot and I am glad I purchased! Will repurchase and definitely recommend!
Beautiful long full lashes
Babybuki86 from Atlanta, Ga
I love this mascara. It's been my go to for over 15 yrs.
This has been my go to mascara for years
Nsally from Somewhere, TN
I have used Full and Soft for years. If I try something else I always make my way back to this mascara. It lengthens and adds volume without being clumpy. I've used more expensive mascaras and this one is my favorite.
Aggie from Orange County, CA
Hands down, the holy grail.
I tried more than 10 mascaras from high to low ends, and this is the one for me.
This mascara is for people who need a slight/moderate volume and moderate length booster without clumping.
It gives a clean, refined, and feminine look, so I use it daily or when I'm going out to nice dinners.
I cried couple times and sweated multiple times wearing it and the curl stayed up 16+ hours without no/minimal flakes.
Not recommended for people who need a huge volume.
***PLEASE do not discontinue the product ever!***
The name says it all!
Kayla from Virginia
This mascara is so easy to apply with it's fluffy wand. It keeps my eyelashes soft instead of crunchy, and if you let it dry (which only takes a few seconds) you can build more volume on top. It doesn't flake, and at the end of the day it comes off without any fuss. I will be using this every day for sure!!
this is the only mascara i will ever buy
sara from appleton WI
Doesn't clump goes on smooth
My favorite everyday mascara
Brea from San Francisco, CA
I love this mascara and use it almost every day for a natural look. It's the only one I've found that gives me the perfect length and volume at this price point. It's not overly dramatic and hard to get huge lashes with this mascara (even with several coats) so I use a different one for special occasions/nights out.
Fav Mascara for 15 years
Betsy from Bellingham, WA
This mascara has been a favorite of mine for years!! I tried it in 7th grade, and have loved it ever since (I'm 30 now). I have tried many other mascaras and haven't found anything better for the price ♥️
Daphne from Stansbury Park, UT
I love that my lashes are soft and not stiff. It volumizes and thickens nice enough and looks lovely.