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Forming Cream

American Crew

Forming Cream

(44) REVIEWS

Item 2076249

Size:3.0 oz

Find in Store-

Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Packaging may vary.
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
American CrewForming Cream
 
4.6

(based on 44 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Easy to use (26)
  • Non-greasy (21)
  • Lightweight (20)
  • Smells great (15)
  • Strong hold (14)

Cons

  • Sticky (3)

Best Uses

  • Daily use (22)
  • Thick hair (9)
  • Travel (9)
  • Fine hair (7)
  • Straight hair (7)
    • Hair Type:
    • Straight hair (16), Wavy hair (12)
    • Reviewer Profile:
    • Survivalist / minimalist (18), Beauty conscious (6), Product junkie (3)
    • Was this a gift?:
    • No (11)

Reviewed by 44 customers

Displaying reviews 1-10

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5.0

Great Forming Creme!

By NikkiD.Beauty

from Hixson, TN

Comments about American Crew Forming Cream:

I love this easy to use styling cream! It works well for all hair types. This forming cream provides hold, excellent pliability, and a natural shine. It also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. My 13 year old son loves using this and having me assist in styling his hair with this forming cream. It never leaves a noticeable residue, makes your hair hardened, and smells very nice. I highly recommend it!

 
5.0

Great hold

By Diane

from Ocoee, Fl

Verified Buyer

Pros

    Cons

    • Too much makes your hair look greasy

    Best Uses

      Comments about American Crew Forming Cream:

      My hair dressers used this in me and I use this at home don't use to much or you will be washing your hair lol. Amazing hold.

      • Was this a gift?:
      • No

      (1 of 1 customers found this review helpful)

       
      5.0

      Finally... A product my husband likes.

      By chinjillavanilla

      from MetroDetroit

      Comments about American Crew Forming Cream:

      My husband also likes Axe pomade, but I wanted to find a product I could buy at Ulta, - and Axe looks a bit like it's for teenagers lol. We tried the Revlon men's products without a winner. Then we tried the two Crew pomades, which were not right for us, and this Forming Cream. His hair is fine and short, but longer on the top. He uses this for definition and control. It's not too heavy or weak or shiny or sticky or smelly, and he likes the texture. Winner winner! He really does like this one, which is great because my search is over, and now I can get freebies for myself with his points/purchases hahaha!

      • Was this a gift?:
      • No
       
      5.0

      Love it!

      By huey

      from Corvallis, OR

      Verified Buyer

      Comments about American Crew Forming Cream:

      My guys love this product! It has great hold without being too heavy.

      • Was this a gift?:
      • No
       
      5.0

      I have bought this product for years

      By Shick

      from Indianapolis, IN

      Verified Buyer

      Comments about American Crew Forming Cream:

      Perfect combination of firm but flat... not too shiny of finish

      • Was this a gift?:
      • No
       
      5.0

      Love this!

      By Classical Gal

      from Kalamazoo, MI

      Verified Buyer

      Pros

      • Great volume and definition
      • No residue or build-up

      Cons

        Best Uses

        • Before blowdrying

        Comments about American Crew Forming Cream:

        My son turned me on to this product, and I flat out love it! Adds plenty of volume and height to my short cut, but without any sticky residue, even in high humidity! Washes out clean every time, never looks stiff or unnatural.

        • Was this a gift?:
        • No
         
        5.0

        The forming cream is great for adding texture

        By Lucy

        from Bay Area, CA

        Verified Reviewer

        Comments about American Crew Forming Cream:

        I purchased a couple of these for my boyfriend since ULTA was having a buy more, save more deal. My boyfriend loves using this product daily to texture his hair without having to worry about his hair being too stiff. One of the greatest details about this product is that it never flakes. The forming cream holds up well and last the whole day.

        • Was this a gift?:
        • Yes

        (0 of 1 customers found this review helpful)

         
        1.0

        Sticky like glue!

        By Bodhi

        from 60560

        Verified Buyer

        Comments about American Crew Forming Cream:

        Smell great !

        • Was this a gift?:
        • No

        (1 of 1 customers found this review helpful)

         
        5.0

        I would buy this product again

        By milldm

        from Ohio

        Verified Buyer

        Comments about American Crew Forming Cream:

        I bought this for my son and he does not get the flaking anymore like he did with the axe product. He needs to use a little more than normal but will buy more.

        • Was this a gift?:
        • No
         
        5.0

        24 and just started shaping my hair

        By Joe from Chevrolet

        from Vermont

        Comments about American Crew Forming Cream:

        After I tried about 3 different types I just randomly picked this one next to try it out. I was able to finally shape it the way I had been picturing it in my head. Now I'm on my third jar and it takes me about 3 months to use one up with daily use.

        • Was this a gift?:
        • No

        Displaying reviews 1-10

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