Rated 3.55 out of 5 stars
Most Helpful Positive Review I think I found my new Holy Grail foundation!
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
Most Helpful Critical Review Surprisingly disappointed
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Reviewed by 1604 customers Trust the negative reviews
Lauren from Tampa
I got this on sale because the concealer has such great reviews and I desperately needed a new foundation. The color match is great and evens my skin tone perfectly. Goes on smoothly and blends easily. BUT! Regardless of using primer and setting powder AND setting spray, it just doesn't stay looking great. It starts to separate and just look funky. I was staying over at my boyfriends and was embarrassed when I looked in the mirror after only about 4 hours of wear (and some sweaty action *cough cough*). CoverFX lasts much better. I didn't understNd what the negative reviews were talking about until I wore it. I'm trying Il Makiage until I can find a better foundation. Returning this ASAP.
Pass for dry skin
Erin from Pa
Applied well at first but after an hour, was patchy and did not sit well on my dry skin. I did like how well it applied but that lack of staying power makes this a pass for me
Amber C. from PA
I was disappointed with this foundation for the amount of money I spent on it. As my day went on wearing this product I saw that it separated and really settled into my lines.
Not a fan AT ALL!!!
Lauren P from Acworth
The Tarte Shape Tape Foundation did not work well for my skin at all. I have combo/dry skin type and this stuff is so extremely matte and dries almost immediately when applied to your skin. I will say if you did have the right kind of skin type for this foundation, I could totally see the coverage being a positive thing. Just keep this in mind when considering purchasing.
Love this foundationGreat buildable coverage
TC from Chatlotte
Love the coverage!
Sunshine from Orlando, FL
A little bit goes a long way! This product is thick but blends nicely with a brush AND you only need a tiny amount. Skin looks soft & smooth.
I would not buy this again.
Sandalwood from San Francisco
This product has full coverage but it feels like you are wearing a mask. Your face doesn't breathe.
I love love love this foundation
Maddie from Nashville, TN
Literally everyone always compliments my makeup and tell me how natural it looks. I have oily skin and a birthmark on my cheek. This paired with the Nars Radient Creamy Concealer covers up anything and everything! It's not cakey and is the foundation I use everyday
It doesn't have good coverage and it doesn't stick well.
Tasha from United States
It slides on your face. It doesn't settle well at all.
Holly from Kentucky
Ordered offline not knowing my color and it matched perfectly. It feels great and covers great, specially with the tarts concealer
RG from California
I used my points to get this and I'm pretty happy with it. I have a hard time finding foundations that aren't too yellow, too light, too dark etc. I finally found a shade that works with my skin tone and doesn't leave that gross jawline contrast in photos. I like that it's light weight and has good coverage and you don't need much. The only con I found with it is that it dries down quickly so you have to work fast.
Elyssa from Palm Springs Ca
Great coverage matte finish. If you're dry like I am just make sure you use a great hydrating primer. It last me all day looked great.
YOU NEED THIS ✨
Emmy from Georgia
Great for everyday and glam, can't believe I waited so long to try it !
best full coverage foundation I have used yet!
Chrissie from Michigan
Don't let the negative reviews stop you from trying
LV from Dallas, TX
Lots of people have given bad reviews so I was skeptical. I only tried it because I love shape tape concealer and it was 1/2 off in the 21 days of beauty.
FIRST OFF: this has great coverAge. Maybe they didn't set with a powder or use concealer where they needed more coverage. Or maybe it was the wrong shade. I have found a slightly darker foundation always gets me better coverage. This is not a 3 in one foundation. Idk what is. If you do with setting powder and concealer, you got your full coverage.
For those that say this is not a medium to full coverage foundation... what is then? None of them mention what they consider to have more coverage.
Unfortunately, I had to return the one I bought because it was the wrong shade. I thought it worked but oxidized pink.
The sales person wouldn't swatch the color I wanted to exchange for at the store because of Covid so I just returned. The color she was telling me I should get was more "cool" or pink than what I was bringing back. They have so many shades that I didn't want to risk it. I'll try again when they aren't so paranoid about swatching.
I would buy this product again!
DM from AR
I would buy this product again!
DM from AR
WILL STAY ALL DAY
CBN from Charlotte NC
I bought this to wear to the gym because of it's described staying powers. I first tried it on the back of my hand. It would not come off with soap or face cleanser. I had to use an oil based cleanser to get it off. Sorry, I couldn't use it on my face. Anything that stays on like that might be ok for a very young, bounce back kind of complexion, but I couldn't do that to my skin. I think skin needs to breathe a little.
Tarte never disappoints!
LaurenJD from Poconos
It took me yrs to find the perfect foundation!! I've been using this now for about a year and I'm still so in love with it! It covers great without looking like ur wearing too much makeup. Stays all day so I don't have to worry about reapplying during my busy day! I'm obsessed with it!!!
I am on my 2nd bottle.
Anita from Albuquerque
Tarte foundation is the best full coverage I have used.. Love it!
Wanted to Love
Mimi from Texas
I really wanted to love this but that wasn't the case. The color was the right shade but I didn't like the fact when trying to apply it looked caked on. It just wasn't for me.
I would definitely buy this again!
Liz from San Antonio, TX
I was hesitant to try it, due to the negative reviews, but I decided to give it a whirl, so glad I did, used a primer & setting powder & spray, it stayed on all day, had a matte finish & did not smudge or transfer! Totally loved it!!
I would not buy again
Kim the artist from Illinois
Do not recommend for oily ppl
My face is really sensitive and I broke out
Alexz from Missoula, MT
I didn't like the texture
Thick and matte
Jordan from Asheville NC
Full coverage- seems better for younger oily skin