Rated 4.15 out of 5 stars
Most Helpful Positive Review Love it!
I use this product straight out of the shower and defines my curls beautifully! True to its name, it's crunch free--the hair feels silky and gorgeous. BONUS: it lasts through the next day, so all I do is get my hands wet and run them through to redefine (If I washed my hair daily I would lose it all). Love love LOVE this product.
Most Helpful Critical Review Didn't help a thing
Maybe this works better for people that have really curly hair? My hair is wavy and I tried it this morning on damp hair and let it air dry, and my hair looks no different than it normally does. If anything, the waves aren't as defined as they normally are. Refer to pic.
Reviewed by 73 customers I will buy this product again
SV from NE
Use this product in wet hair. Keeps my curls soft and bouncy all day, even on humid days. Controls the frizz.
I would not but again
Ptaylor from New York, NY
This product made my hair feel very dry and brittle
Love it! Good bye frizz!
MGR from Tampa, Fl
I am very impress with this product. I finally have no frizz. Its light and does not weight down your hair.
Good conditioner and gel combined
Petunia from Southington, CT
It is a great combination gel and leave-in conditioner. I won't go without it! Keeps frizz in control.
First one-product + go for me!
maddy from seattle
This is the first product I found that allows me to apply only this to my damp hair, let it air dry, and have defined, shiny, happy curls/waves. I have extremely frizzy type 2A/3A curls and usually have to layer gels, creams, oils, prayers, and then have a bad hair day. It took me almost 20 years to find "MY" hair product and it was soooo worth the wait. It's worth a shot.
No Go for My Thick Curly Hair
BR from Durham, NC
I've used Paul Mitchell products in the past. In fact, Paul Mitchell was my go-to for hair gel for years on end. So I figured I would try this product as an a new add-in/change up to my regimen. I was so saddened by the results. The product did not blend/mesh well. It left little chunky pieces of hair product in my hair too. I also did not notice any "Pros" In using this product. I would not buy this product again.
Grace from WV
Didn't really do anything for me except give my hair crunchy texture.
I would buy this again
Becky from Amarillo, Texas
I love the way it leaves my curls soft but looks like its still wet. I absolutely love this product. Will continue to buy and use this.
Curls, curls, curls.
Amy from Pennsylvania
I had damaged my hair from constantly straightening it. I have not touch a straightener in a month and my natural curls are coming back. This cream is light weight and your hair does not look wet or get crunchy! I highly recommend using this product!
Left white clumps
Pasha from Alabama
I bought this today, went home and washed my hair and then used this and only this to style it. I saw some people say it left white clumps in their hair but I wanted to try it anyway. It left white clumps everywhere in my hair. I even emulsified the product between my hands for a while before touching it to my hair. And they're not regular clumps. They don't blend in. It's like a filmy kind of texture that doesn't easily break apart. Idk man. I wanted this to work.
Suzie from OR
Had seen this product on the shelf for years and never tried it. Finally did and am so happy. Gives my curls good definition, eliminates the frizz, and finishes soft, no crunch. This is my new go-to product.
I would not buy this again...unless....
Curly E from Solvang, CA
Is it possible i got an old bottle or maybe i need to get further into the bottle?
Left white chunks in my hair
KRSMonteiro from Massachusetts
This product gave my hair a nice curl, however, I am extremely disappointed that it left white product chunks in my hair. Which looks awful. I have to carefully pull out all the white product pieces out of my hair, not worth the time and effort. Extremely disappointed for the price.
Gina from Nazareth, PA
I like the product, it's just really expensive. Loreal Ever Curl works just as well for half the price.
Awful, leaves chunks
Sam from Ohio
I've been looking for a good curl cream. Thought for the price that this product would work but unfortunately it appears that the product inside separated. I've used it a few times and it leaves small chucks of cream in my hair making it look like I have dandruff or bugs. Would not recommend.
A miracle cream for heat damaged hair
Lauren from New York NY
This product is a godsend! I have 2C/3A curls that have extensive heat damage, it's extremely hard to wear my hair naturally because nothing could tame the frizz from humidity (NYC summers can be BRUTAL) or give my curls a defined shape. My hairstylist originally used this on my hair and I decided to use it in my daily hair care routine. This product gives you the perfect curls without the frizz, oily feeling or crunch. Plus it smells great !!
gives a beautiful wave to my pin straight hair
Rebecca from PA
I have typically very straight fine hair that falls flat, so I like to give it a little body, & sea salt sprays typically don't work for me. I also don't want to be applying heat all the time. I did a lot of research / product comparisons and ended up choosing this one & I'm so glad I did. when I wash my hair i ALWAYS let it air dry, hate any kind of blow drying (even diffusing) & it ends up drying straight and flat with some weird flips. when I use a couple pumps of this and let it dry, it gives me the really cute beachy waves I'm looking for without the hard crunchy feeling that I get from sea salt sprays (most of which only leave my hair with said feeling & don't even work). I love this so much! perfect for easy/lazy hairstyling that actually gives a nice result. ♡
Best product I've EVER used to create natural looking curles
Maria P from Laguna Beach, CA
LOVE this product, tried several on my wavy hair trying to attain the perfect natural curly look...Paul Mitchel's Twirl It Up is the BEST!
great for natural curls
Autumn from york, pa
Good cream based product that will allow soft curls while controlling frizz.
I keep buying this product.
Katie from Fort Lauderdale fl
I get out of the shower towel dry my hair, throw my hair up into a ponytail and sprunch my hair together with this product with my hands, works great. Holds curls on 12 hour serving shifts. Plus south Florida high humidity. Love it.
Best curl enhancer!
Bry from Twin Lakes, WI
I use this product daily on my curly and wavy hair. My hair looks amazing after about 3 pumps for my extremely thick hair. My hair is also pretty long and it holds up excellent. Strongly recommend!!!!
Did not work on my hair
Rhonda from Lockport IL
I have a lot of hair but it is not thick, this product felt greasy and it weighed down my hair
Super product that works!!
KO from Fresno, CA
With thick and wavy hair, I use this product to keep 'curls/waves' in place throughout the day. the following day, I'll spritz with water, give a scrunch and be done!
Lauralo from Austin TX
Product was meh…not worth the price- there are cheaper products that work just as well
Ale from McAllen