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Ulta Beauty News

The latest announcements and news - hear it here first!

Sep 17 2025

You like us, you really like us 🥹🏆 Ulta Beauty Collection won TWO 2025 Allure Readers' Choice awards. Tap the links below to shop our winners 🧡
https://www.ulta.com/p/dual-ended-finishing-powder-brush-144-pimprod2046488?sku=2623107

https://www.ulta.com/p/too-cheeky-lip-cheek-color-stick-pimprod2015889?sku=2556116

Aug 26 2025

The secret’s out: Moroccanoil is now at Ulta Beauty. 🧡
Find your favorites online and in-store at participating locations.

What’s first on your list?

Mar 6 2025

Introducing: Ulta Beauty World 🌎 195+ brands 👏 over $1000 worth of swag 👏 live demos 👏 food, fun and live music 👏 Coming to San Antonio on April 26, 2025. 🧡 Grab your tix here https://www.ulta.com/discover/ultabeautyworld

Feb 27 2025

Ulta Beauty World has everything: 195+ brands 👏 over $1000 worth of swag 👏 live demos 👏 food, fun and live music 👏 Coming to San Antonio on April 26, 2025. Grab your tickets here: https://www.ulta.com/discover/ultabeautyworld

Will we see you there??

Jan 28 2025

New Sol De Janeiro just dropped, you know the rules...which one are you grabbing? 🤔

Jan 28 2025

We didn’t come to play, just give you 50% off for Tarte Shape Tape week 💁‍♀️ Get yours for only $16, exclusively at Ulta Beauty 😘

Dec 11 2024

Have you heard the news?? XO Khloé the debut fragrance from Khloe Kardashian is now available exclusively at Ulta Beauty.

Nov 4 2024

New arrivals, who dis 👀 https://www.ulta.com/shop/new-beauty-products

Oct 31 2024

See what's new!

1. UD: Urban Decay Cosmetics Moondust Space Cowboy Glitter Eyeshadow Palette 2630847 (Limited Edition!)

2. About-Face Blush Rush 2630319

3. JoyBright Beauty Box: Disco Dreams: 2625723, Pizza Party Lip Glossary S...

Oct 30 2024

Do you have everything you need for Halloween?? If not we've got you 👉 https://www.ulta.com/discover/makeup/best-halloween-makeup-and-beauty-products