Ulta Beauty World
What is Ulta Beauty World?
Get ready for an immersive beauty experience like no other. Ulta Beauty World is a one-day event created to bring our community together for a day filled with excitement, connection and unforgettable beauty moments. Connect with brands you love, explore exclusive experiences and discover what makes beauty feel truly special.
Saturday, April 26, 2025 9am–4pm
Henry B. González Convention Center, San Antonio, TX
Brand Partner Booths
195+ brand partners bringing exclusive experiences and giveaways.
Ulta Beauty Booth
Hair & makeup tutorials, expert panels—even ear piercing!
High-Energy Atmosphere
A live DJ, fun food, delicious drinks and uniquely Ulta Beauty moments.
Swag Bags & Surprises
Walk away with a swag bag valued at over $1,000.
Check back for more
Where is Ulta Beauty World located?
The event will be held at Henry B. González Convention Center, 41 Bowie St, San Antonio, TX 78205.
Is there parking available?
Yes! Parking is available in the attached garage for $15 (credit card only).
Will I receive a swag bag?
Oh, yes. Thanks to our generous brand partners, every attendee will receive a swag bag valued at over $1,000.
Can I bring a bag to the event?
Tote-ally. There are no restrictions on bags at the venue.
Where can I get my event pass?
Your event pass will be emailed to you upon completing registration.
Are there any age restrictions for attending Ulta Beauty World?
You must be 18 or older to attend.
What happens if I lose my event pass?
Reach out to UltaBeautyWorld@travelhq.com for assistance.
What should I do if I’m unable to attend Ulta Beauty World?
Bummer! We’ll miss you.
Note: Event passes are nonrefundable and nontransferable, with one person admitted per pass. Passes can't be resold or transferred, and we may deny entry to anyone with a resold, unauthorized or counterfeit pass.
If I can no longer attend the event, will I still receive my swag bag?
You'll need to be there to pick up your swag bag.
Still have questions?
Email us at UltaBeautyWorld@travelhq.com for more info!
Ulta Beauty World 2025
Discover the magic of Ulta Beauty World, a one-day immersive beauty event happening on April 26, 2025 at the Henry B. González convention center in San Antonio, TX. This is your chance to connect with 198+ of the biggest beauty brands, explore exclusive experiences, and learn from top industry experts. From makeup and skincare tutorials to expert panels and even ear piercing at the ulta beauty booth, there’s something special waiting for every beauty lover.
But that’s not all—get ready for live music, delicious bites, and take home a swag bag valued at over $1,000! Ulta Beauty World isn’t just an event; it’s a celebration of all things beauty. Don’t miss this unforgettable day full of surprises, creativity, and connection. Whether you’re a longtime beauty enthusiast or just dipping your toes into the world of makeup and skincare, Ulta Beauty World is the ultimate destination to discover what makes beauty truly shine.
Can’t make it to Ulta Beauty World? No worries! Check out our in-store events to discover more exciting ways to connect with your favorite beauty brands and experiences near you.