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It was a vibe, y’all

A tip of the hat to all the beauty lovers who showed up and showed out. Our inaugural event in San Antonio was next level—we can’t wait to do it again!

See you next year

Ulta Beauty World is popping up in Orlando on Apr 16, 2026. Keep an eye on our social channels for details.

Ulta Beauty World 2025

Discover the magic of Ulta Beauty World, a one-day immersive beauty event happening on April 26, 2025 at the Henry B. González convention center in San Antonio, TX. This is your chance to connect with 198+ of the biggest beauty brands, explore exclusive experiences, and learn from top industry experts. From makeup and skincare tutorials to expert panels and even ear piercing at the ulta beauty booth, there’s something special waiting for every beauty lover.

But that’s not all—get ready for live music, delicious bites, and take home a swag bag valued at over $1,000! Ulta Beauty World isn’t just an event; it’s a celebration of all things beauty. Don’t miss this unforgettable day full of surprises, creativity, and connection. Whether you’re a longtime beauty enthusiast or just dipping your toes into the world of makeup and skincare, Ulta Beauty World is the ultimate destination to discover what makes beauty truly shine.

Can’t make it to Ulta Beauty World? No worries! Check out our in-store events to discover more exciting ways to connect with your favorite beauty brands and experiences near you.