Product Reviews Rated 4.25 out of 5 stars
64 Reviews
Most Helpful Positive Review Platinum is the best purple shampoo alternative EVER So let me start out by saying this product is great for touching up your professional color. If your hair isn't professionally done, lightened, or a light blonde, it may not work for you. My stylist recommended this instead of overtone to maintain my rose gold. The rose gold color does get a bit pinky, and less of a natural pastel that I wanted on my own. I also purchased the platinum and it is probably one of my favorite products EVER. I'm throwing out my purple shampoo. So this is a co-wash, you use it instead of of shampoo conditioner. You put it in and leave it on for the desired intensity of color. I have done anything from putting it on and washing it out to about 6 minutes and I love all the results. If you are a blonde, BUY THE PLATINUM! It is gorgeous. I don't like a strong rose gold color, so I really love 1 pump of the rose gold mixed with 2 pumps of the platinum for just a creative color mix. Since I like a barely there pastel, I use this every time I was or every other time and I have super soft hair with a fresh out of the salon look. I bought the grey too on sale and haven't tried it yet, but I'm excited when I transition away from the rose gold. I'm sure all the colors are amazing if your hair is light enough.
Most Helpful Critical Review Average color Works alright for color deposit between salon visits.
Pro: easy to use, doesn't stain skin too bad, depending on colors used. Noticeable color deposit after one use, It does take multiple uses to get enough color to look vibrant. So far no color transfer from hair to fabrics (at least when dry). Used on dark brown hair with lighter balayage with red/ purple mix for a burgundy color.
Cons: It says that it will last 10-15 washes, but that's not true in my case. Most of the color washed out after 1 normal wash with a Quality brand color protecting system. Has a very strong smell (almost like pot) that last for a long time. Clean up spills of product right away, will stain surfaces.
If looking for something temporary, or to try multiple colors out, this would be a good product.
Reviewed by 64 customers Great results, awful chemical burn 1
M from Phoenix
I bought this product shortly after going blonde. I love what it did for my color, but when applied to close to the scalp it gave me an awful burn:(
Fun and easy to use 5
sbcat from Bakersfield,Ca
After being home because of COVID my daughter and I needed to do something fun so we bought the purple. We applied to dry hair before bed and slept on a black towel in the morning we rinsed with cold water and we had purple hair. It colored my gray and her highlights the best but we are still having fun.
Pop of color 5
Gaby from Arizona
I used this on pre bleached ombré hair. I was tired of the blonde and having to tone it to keep the yellow tones out. I recommend using gloves and on dry hair for three minutes before showering as the first use. Then as conditioner after wash maybe once a week. It depends how bold you want it. I let it fade on purpose because the pastel tones along the way back to blonde make me happy. Then I start all over again. The bottle will last a very long time. I will try rose gold next.
Nice way to clean 3
Old hag from Kentucky
Purchased silver and platinum. Growing out previous blonde over darker brown.
Made Gray growth look awesome. Did NOTHING for previous color treated hair.
DISAPPOINTED
Thought this would be a way to go all Gray without cutting hair . will have to wait for regular salon to open from Covid-19 restriction.
Perfect for something fun 5
Heather from Cleveland
Fun temporary color to try while stuck at home. Use in dry hair first time for best color payoff. Then use every other shampoo to refresh. Only works on bleached hair. Will not deposit on virgin hair.
It works, but hair is greasy 2
Zoe from Kissimmee, FL
I like the color lasting effects. However, my hair is SUPER greasy. I'm talking like, a few hours after my shower it's like I haven't washed my hair in days. Other than that, it's fine. Hate that I spent so much on a product I don't like to use
Love the vibrant color! 4
J's momma from Tacoma, WA
Gives a great vibrant color! Best used when applying to dry hair in sections, wait 10-15 minutes then rinse!
doesn't work 3
kacjbeauty from Jacksonville Florida
I have teal and used it in my son's light brown hair and no color stuck to his hair at All. You can only see the color on his scalp. he was very disappointed. would not buy again!!!
Stick to purple shampoo or purple conditioner 2
Annie from Florida
The platinum shade left my level 10 lightened blonde hair a weird shade of greenish grey that I can't get past. That tint goes away if I mix a small amount with a lot of regular conditioner, so I'll use it up but won't repurchase in platinum. I might buy this in the future In the original formula (No color added) since it smells good and leaves my hair feeling soft and clean. Back to purple shampoo I go to keep my brass at bay.
I love the product 5
Ohxitsxyou from Jacksonville, Florida
pump wasn't secure to the bottle!.. they taped the pump but i wasn't able to used the bump because it was broken in a plastic bag envelope
I love Purple 5
Syl from San Antonio Tx
I use daily. The purple blends into my brown hair. I get compliments from people everywhere I go.
Very light! 2
Jeanetteb from Baltimore
I have light blonde hair and after using in the shower and leaving in for 20 minutes, it still barely left any color! The next day I used it on dry hair and left on for an hour and only saw a little more color. This will obviously take several applications to get to the shade of pink that I want, but I probably won't buy it again.
You have to use it on dry hair!! 5
BroskyMcHoesky from Nashville, Tennessee
The directions say to use it on wet hair, but after doing that a few times, I realized it doesn't do much at all. I then tried it on my hair while dry and WOW it worked so well!
Yes and No 3
Nicole from Madison
Both myself and my boyfriend used this on very blonde hair. It dyed his platinum and mine purple. Very odd.
The red is great 5
Lisalou3l28 from Fredericksburg VA
I have my hair colored a rich auburn every 6 to 7 weeks. It is expensive, and we all know the fade out you get with red. I personally dont like the fade out to orange. Just not cute on me. This stuff works! As I said, I already get my hair professionally colored, so I cant comment on how this works if you are trying to add color to 'virgin' hair. I just know that my stylist was shocked at how luxurious my color still looked 6 1/2 weeks from my last appointment. I try to only wash my hair every 3 days. Not more often than every 2. And I use this stuff pretty religiously. I have shoulder length hair, and lots of it. This lasts me quite a bit of time. Wish the red came in the larger size, but I'm hooked. For the price, it's the best. I've used overtone which is great, but they are backordered on red right now and it's much more expensive. This does transfer when my hair is wet, but it happens after I have a fresh salon color so I'm used to it. I plan on buying the purple and red next and mixing it to see what color I get.
Really works! 5
Jill from Pennsylvania
I bought the platinum to help with my yellowing white hair. I hope they never ever stop making this!! It makes my hair so shiny and manageable. I have no more yellowing at all. I think it took about 4 washes with it to see the difference. I love how it does not turn my hair purple like some shampoos. I have tried everything out there and I am very impressed with this!
awful 3
Lilly from Michigan
scalp damaged from product
awful 3
Lilly from Michigan
scalp was damaged after using
Perfect Shampoo Replacement 5
Sandydeann from Houston, tx
This stuff is amazing. I'm excited to try the whole line.
It keeps your hair bright and soft.
it's the bomb 5
kyky from Houston
So honestly was your hair every other day with this stuff. it makes it sooooo soft! But use this oVertone deep conditioner twice a month and dear lord the color!
Disappointed 2
Dani from Sacramento, ca
Firstly, as reviews state these products are best used on prelightened hair. That being said, I have platinum blonde almost white hair and am still disappointed with this product. I have used it twice now, leaving it on my hair roughly 10-12min each time. It made next to no difference in color for me. I purchased silver as I generally tone my hair this color anyhow and thought I'd give this product a try to strengthen my pigment when the toner begins to fade. It has done very little and my $10 purple shampoo gives me better results. Wont buy again.
Average color 3
Steph from Oregon
Works alright for color deposit between salon visits.
Pro: easy to use, doesn't stain skin too bad, depending on colors used. Noticeable color deposit after one use, It does take multiple uses to get enough color to look vibrant. So far no color transfer from hair to fabrics (at least when dry). Used on dark brown hair with lighter balayage with red/ purple mix for a burgundy color.
Cons: It says that it will last 10-15 washes, but that's not true in my case. Most of the color washed out after 1 normal wash with a Quality brand color protecting system. Has a very strong smell (almost like pot) that last for a long time. Clean up spills of product right away, will stain surfaces.
If looking for something temporary, or to try multiple colors out, this would be a good product.
Can't live without it 5
Pixie from So Cal
My purple hair fades between colorings and this has solved my problem. I even mix the blue and purple to customize my color. Definitely helps me extend my color. I sometimes put it on dry hair for 30-60 minutes before rinsing it out, and it revives my color in a big way. Similar to the Joico butter but I prefer this delivery system. A pump is so much easier to work with. Wear gloves! And this will stain your shower, but that's just an issue you have to deal with if you color your hair a rainbow shade. It doesn't condition my hair very well, so I do add a regular conditioner on top after I have really worked the color into my hair. This also tints my light brown roots just enough to blend into my hair. Just a tint, but it's better than brown roots with purple. Highly recommend.
Amazing hair quality 5
Kyanite from Herndon, VA
It took a little to get used to the idea of a non lathering way of cleaning my hair, and I am not trying to maintain a color job, but my hair has never been healthier or smooth as this. I bought it as trial, but Keracolor has a customer for life.
Love it 5
Carly S from Acton,CA
I really like the rose gold color. I leave this on my hair for an hour then I wash it out. I notice my hair that is more porous and damaged from bleach takes the color better than other parts of my hair. This ends up leaving me with strawberry blonde highlights in my hair that actually make me feel prettier. I coordinate my makeup with my hair. I use benefits dandelion blush and urban decay native lipstick and it pulls the look together. I seriously felt prettier after putting a little rose gold in my hair. It also leaves my hair feeling clean, soft and manageable. I will continue to buy this. I just bought the color "honey" too (this color is available in the smaller bottle). I am going to put the honey on my hair and a day later I am going to use rose gold and see how that turns out. Sometimes the rose gold is a little too pink for me at first because my porous hair soaks this stuff up so I figure if I use honey first it will be less pink.
