Saturate hair with water, and apply a generous amount of Color + Clenditioner. If applying to entire head of hair, comb from roots to ends to evenly distribute product. If applying to specific areas work through with fingers. Leave on for 3-20 minutes and rinse thoroughly. For maximum intensity, multiple applications may be needed to achieve desired tone. Color + Clenditioner can be applied to dry hair for a bolder color. The longer Color + Clenditioner sits on the hair the more color it will deposit. The lighter and more 'white blonde' the hair is the more true to tone the results from Color + Clenditioner will be. To maintain Color + Clenditioner results, alternate with Clenditioner. Color will start to lighten with each wash when a traditional shampoo is used.
Pro Tips: Make sure enough product is being used. Hair should be saturated and product should be combed roots to ends.

Yellow/brassy blonde tones may play in effect with end result depending on Color + chosen.

Silver, Silver Blue, Light Pink and Platinum are geared towards the light blondes. The Silver may turn a greenish hue IF the hair has any yellow tones, Platinum will brighten blonde hair, Silver Blue will counter any brassy/orange tones.

Precaution: This product may cause skin irritation on certain individuals. A preliminary patch and strand test should be performed before use. This product must not be used for dying the eyelashes or eyebrows. Rinse immediately with water if eye contact occurs. Direct Dyes should not be removed with ammonia/peroxide. If you are making a drastic color change, consult a salon professional.