Rated 4.17 out of 5 stars
Most Helpful Positive Review Platinum is the best purple shampoo alternative EVER
So let me start out by saying this product is great for touching up your professional color. If your hair isn't professionally done, lightened, or a light blonde, it may not work for you. My stylist recommended this instead of overtone to maintain my rose gold. The rose gold color does get a bit pinky, and less of a natural pastel that I wanted on my own. I also purchased the platinum and it is probably one of my favorite products EVER. I'm throwing out my purple shampoo. So this is a co-wash, you use it instead of of shampoo conditioner. You put it in and leave it on for the desired intensity of color. I have done anything from putting it on and washing it out to about 6 minutes and I love all the results. If you are a blonde, BUY THE PLATINUM! It is gorgeous. I don't like a strong rose gold color, so I really love 1 pump of the rose gold mixed with 2 pumps of the platinum for just a creative color mix. Since I like a barely there pastel, I use this every time I was or every other time and I have super soft hair with a fresh out of the salon look. I bought the grey too on sale and haven't tried it yet, but I'm excited when I transition away from the rose gold. I'm sure all the colors are amazing if your hair is light enough.
Most Helpful Critical Review Average color
Works alright for color deposit between salon visits.
Pro: easy to use, doesn't stain skin too bad, depending on colors used. Noticeable color deposit after one use, It does take multiple uses to get enough color to look vibrant. So far no color transfer from hair to fabrics (at least when dry). Used on dark brown hair with lighter balayage with red/ purple mix for a burgundy color.
Cons: It says that it will last 10-15 washes, but that's not true in my case. Most of the color washed out after 1 normal wash with a Quality brand color protecting system. Has a very strong smell (almost like pot) that last for a long time. Clean up spills of product right away, will stain surfaces.
If looking for something temporary, or to try multiple colors out, this would be a good product.
Reviewed by 75 customers Love the Platinum!
Ta86 from Idaho
My hair is professionally colored to a platinum, white-blonde. I have the roots touched up and all of my hair toned every 5 weeks. I have used many different purple shampoos but they always tend to give my hair too much of a silvery/lavender color (which is pretty, but not what I'm going for). I started using the platinum color + clenditioner and am about to buy my 3rd bottle! I wash my hair with this and only this and it helps keep my hair the even white/platinum that I am going for. I never wash my hair more than 2-3x/week and it stays soft, shiny, and healthy.
I do tend to get more yellow tones in the front of my hair on either side of my face, so I target those areas by using this stuff on dry hair and leaving it in about 10-15 minutes. Love this stuff! Not to mention, only using this and not a shampoo and conditioner saves me some time and wear/tear on my locks.
Love this for adding colors with my grey hair
OHHMOMMA from Yorktown, VA
I have a full head of grey/silver hair (thanks mom and dad for this), but I'm not ready to look this "old". I grayed early. I had to stop coloring because that became an every 3 week chore because of stubborn grey. I LOVE this product! I add hues of fun colors to my grey and change them up all the time! I'm always getting compliments on the colors. I have a variety in my shower and when I want to pull all the color out to start a new one, I simply shampoo with a clarifying shampoo. Very simple to do and adds fun colors! Yes, it does state not recommend for grey on the bottle. I simply leave the product on for about 5 minutes while showering. If I want more vibrant coloring, I will do this a few days in a row.
Kathrynn from Washington, PA
Smells better than other toning shampoos but seems to do nothing. Does not reduce yellowing or brassiness. The price on this is absurd, at least for the Platinum, because it doesn't work.
Helps maintain color and hair softness
Laura from Atlanta, GA
Helps color and softness in one step
Been buying this product for a year now
Purplepassion from Wisconsin
It's a wonderful product
Yes I've been buying this product for a year
Purplepassion from Wisconsin
Excellent product by far
This is a permanent fixture in my shower now.
Tee-Nuh from Cleveland OH
I get my hair highlighted then colored with a very deep purple that appears black on my non highlighted hair but bright purple on the highlighted strands. That color tends to fade pretty quick, which is where this product comes in. My stylist turned me on to this product when I was complaining about the fading. It has helped me go much longer in between salon visits, keeping my purple vibrant in between. I have found that the cleansing ingredients don't quite work well on my fine hair leaving it greasy. I use Biolage colorlast shampoo and then use this product as my conditioner, leaving it on for 3-5 minutes. I do this every other day and my color looks fabulous.
Enn from Tennessee
I bought this in rose gold for my sister, who is a level 8/9 blonde, for her birthday. She tried it, it did absolutely nothing. She followed the directions to a tee with no results nor even a tinge of color. Very disappointed.
Zoua Pa from Milwaukee, WI
I didn't even get a chance to use it because the packaging was terrible. My shampoo bottle came in with a lose cap and the product spilled in the bag. Whenever I get to use it, I'll update this review and see how it performs.
Works great on highlights
Jamie R from Ross, Oh
I'm a 1st time user & happy so far. I've noticed its popping on my new highlights with light brown hair. I've been using it about 2x's a week for approx 2wks now & find the smell quite stronger than others I've tried. My hairdresser has recommended that I interchange back to my norm washing routine in between because it could possibly steak the same color of the product which is a light purple. I'm excited to see how this works over time & hope for more coupons to come for my next purchase.
Hot Pink on Virgin Dark Blonde
MeM from Rio Rancho NM
I tried rose gold at first and it took two tries on dry hair for a couple hours each time before I noticed a difference, but it WAS noticeable. I tried hot oink next, same thing, dry hair and a couple hours... my hair turned out a really beautiful magenta color that I LOVE and get TONS of compliments on. One review said this doesn't work on natural, virgin, dark blonde hair, but yes, it does.
Great results, awful chemical burn
M from Phoenix
I bought this product shortly after going blonde. I love what it did for my color, but when applied to close to the scalp it gave me an awful burn:(
Fun and easy to use
sbcat from Bakersfield,Ca
After being home because of COVID my daughter and I needed to do something fun so we bought the purple. We applied to dry hair before bed and slept on a black towel in the morning we rinsed with cold water and we had purple hair. It colored my gray and her highlights the best but we are still having fun.
Pop of color
Gaby from Arizona
I used this on pre bleached ombré hair. I was tired of the blonde and having to tone it to keep the yellow tones out. I recommend using gloves and on dry hair for three minutes before showering as the first use. Then as conditioner after wash maybe once a week. It depends how bold you want it. I let it fade on purpose because the pastel tones along the way back to blonde make me happy. Then I start all over again. The bottle will last a very long time. I will try rose gold next.
Nice way to clean
Old hag from Kentucky
Purchased silver and platinum. Growing out previous blonde over darker brown.
Made Gray growth look awesome. Did NOTHING for previous color treated hair.
Thought this would be a way to go all Gray without cutting hair . will have to wait for regular salon to open from Covid-19 restriction.
Perfect for something fun
Heather from Cleveland
Fun temporary color to try while stuck at home. Use in dry hair first time for best color payoff. Then use every other shampoo to refresh. Only works on bleached hair. Will not deposit on virgin hair.
It works, but hair is greasy
Zoe from Kissimmee, FL
I like the color lasting effects. However, my hair is SUPER greasy. I'm talking like, a few hours after my shower it's like I haven't washed my hair in days. Other than that, it's fine. Hate that I spent so much on a product I don't like to use
Love the vibrant color!
J's momma from Tacoma, WA
Gives a great vibrant color! Best used when applying to dry hair in sections, wait 10-15 minutes then rinse!
kacjbeauty from Jacksonville Florida
I have teal and used it in my son's light brown hair and no color stuck to his hair at All. You can only see the color on his scalp. he was very disappointed. would not buy again!!!
Stick to purple shampoo or purple conditioner
Annie from Florida
The platinum shade left my level 10 lightened blonde hair a weird shade of greenish grey that I can't get past. That tint goes away if I mix a small amount with a lot of regular conditioner, so I'll use it up but won't repurchase in platinum. I might buy this in the future In the original formula (No color added) since it smells good and leaves my hair feeling soft and clean. Back to purple shampoo I go to keep my brass at bay.
I love the product
Ohxitsxyou from Jacksonville, Florida
pump wasn't secure to the bottle!.. they taped the pump but i wasn't able to used the bump because it was broken in a plastic bag envelope
I love Purple
Syl from San Antonio Tx
I use daily. The purple blends into my brown hair. I get compliments from people everywhere I go.
Jeanetteb from Baltimore
I have light blonde hair and after using in the shower and leaving in for 20 minutes, it still barely left any color! The next day I used it on dry hair and left on for an hour and only saw a little more color. This will obviously take several applications to get to the shade of pink that I want, but I probably won't buy it again.
You have to use it on dry hair!!
BroskyMcHoesky from Nashville, Tennessee
The directions say to use it on wet hair, but after doing that a few times, I realized it doesn't do much at all. I then tried it on my hair while dry and WOW it worked so well!
Yes and No
Nicole from Madison
Both myself and my boyfriend used this on very blonde hair. It dyed his platinum and mine purple. Very odd.