Rated 4.53 out of 5 stars
Most Helpful Positive Review L O V E
I love this Brow liner! It looks so natural. I'm blonde, blue eyed and freckled. My brows are so light that you cant see them. So as you can imagine its extremely hard to fill them in. I've had so many problems over the years finding a shade that looked natural and soft. This liner is perfect! Not only does it look amazing on me, but it is lovely on my Brazilian sister in law with Cherry Red hair. This product stays on all day. I've got my make up on by 7 am and my brows look amazing at 10 pm when wash my face for bedtime. The only times touch ups are needed are after my work out and swimming.
Most Helpful Critical Review Don't "buy into" the hype!!
The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look natural. It takes off the color. It also gives your dk brown brows an "ashey" tone. The harder you press to create a darker color, the more you look like a "painted lady". You know those ladies...the "drawn on eyebrow" look. I would only recommend this product for users with light brown eyebrow hair.
Reviewed by 2314 customers Okay for people with hair in their eyebrows
CarlaK from Illinois
This brow pencil only works for me if I have hair in the brow. Works well if there is hair in the brow.
Absolutely I can't live without my it pencil
Chrissy Tina from Logan WV
Great product for eyebrows stays on all day easy to use perfect fit colors.
Lynn from Georgia
Many great products in this brand.. top of the line and I use several! Perfect eye brow pencil.
AS from Broomfield CO
I've used other brow pencils but I return to this brand...easy to use.
This is the very best eyebrow pencil I've ever used.
Betty from Seattle
I have partial eyebrows and can fill them in with this pencil to look natural.
somropic from Rochester, NY
It's my number one go-to for brows, regardless of my current hair color. It performs well as a light or dark shade. Sometimes a finer tip is easier to shape with but this gets the job done!
Michelle from Knoxville, TN
I over-plucked in the 90s and have had super thin brows ever since. I've tried a variety of brow pencils and this one is hands down my fav. It offers good coverage that seems to mimic my own brows. Other brands, from a certain angle, look like a brow pencil has drawn in the area. This does not. Added bonus that it doesn't need to be sharpened!
I love it.
becky from Mississippi
I was very skeptical about a "universal" brow pencil. it actually works well. I have medium brown hair with eyebrows that match perfectly. my brows look perfectly sculpted with this.
SpicyJ from Plainfield, IL
I have thick dark brown eyebrows. I love this product because it is literally impossible to mess up. The product blends easily and it matches a large range of colors . I recommend for all levels of beauty gurus.
Glad I found this
Jonny D from Mesa, Arizona
This is the only brow color that really does match my own color
Long Time User
Toya from NY
This is my go to eyebrow pencil. I've been using it for over 5 years now, and I don't know what I'd do with out it. Hopefully they never discontinue it. I get so many compliments on how my eyebrows look and this pencil and my years of practice is the reason.
Amazing eyebrow liner!
Sandy from Florida
Love it! ❤️
Not as good as IT 5 in 1 brow pencil
PJ from Elk City OK
The old 5 in 1 brow pen had a waxy finish that stayed in place all day. This pencil doesn't have that and wipes off easily.
Kristin from Massachusetts
So I'm on my, at least, 4th pencil. The color is great for me. Easy to use, blah blah. But they all break. Every. Single. One. The color part just slips right out. I actually returned it once saying it was empty? 3 months later I found it under my vanity. Replacement (#2) broke but I managed to save it and feed the pieces back in Since I can't seem to find a good color in another brand, I tried again. 3rd one fell out...onto a hotel room rug. GROSS. Currently on the replacement for that, #4. Currently also broken but I've learned it can never leave my vanity.
I will buy this again
Letty from Lubbock Texas
I love the way it stays on. Doesn't come off till I take it off.
Will not buy
Me from Ga
The brow pencil broke off and fell out of the holder. This is very bad quality and should not break. Is very hard to put in brow. Will not buy this again
Ari from 92231
This braw pencil is the best! I got this for my ulta bday gift in a small sample wich last me like 7 months. I was worried the color wouldn't fit my braw color but it did! After I finish the sample I immediately ordered actual size and Im so in love.
Yes my new eye pencil
Pjrebori from Howell Michigan
This product is not for me.
Vickie from Harrisonburg, Va
I had been using an It gel for brows that is no longer available. This is too much like a pencil. When I opened the product, the lead fell out. I couldn't believe what I paid for that little bit. I won't buy it again.
Love this pencil
Amd1985 from Maryland
I love this eyebrow pencil and have been using it for years. I use it daily and it last about 6 months. Great color and easy for me to use whether I'm blonde or brunette.
andrea from grand junction co
love it !
Second time I've purchased this!
Taraturned50 from NC
My eyebrows are overplucked & this is great for extending my brows toward the area between my eyes where there are few-to-no hairs left. The Universal color is perfect. I also use the eyebrow pencil to go over my eyebrows & blend it all together. Eyebrows definitely frame your face!
Mizjan from Denver
After chemotherapy everything came back a little different & my always thin eyebrows were nonexistent!
I read an article about It cosmetics & became an It Girl!
Every time I try a new eyebrow pencil..I always go back to this one.
Finally found one I love!!
Carole from Norwich, CT
I've been buying this product for a few years now. It's the best I've ever found.
It's up to you how light or dark you like your brows!
The BEST BROW PENCIL ever!
Val from Northeast Florida
This is the absolute best brow pencil I have ever used, so easy to put on, goes on smoothly and makes my brows look fuller and more natural. My brows are very light without the pencil and this color is perfect. I will never use another pencil!