Rated 4.54 out of 5 stars
Most Helpful Positive Review L O V E
I love this Brow liner! It looks so natural. I'm blonde, blue eyed and freckled. My brows are so light that you cant see them. So as you can imagine its extremely hard to fill them in. I've had so many problems over the years finding a shade that looked natural and soft. This liner is perfect! Not only does it look amazing on me, but it is lovely on my Brazilian sister in law with Cherry Red hair. This product stays on all day. I've got my make up on by 7 am and my brows look amazing at 10 pm when wash my face for bedtime. The only times touch ups are needed are after my work out and swimming.
Most Helpful Critical Review Don't "buy into" the hype!!
The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look natural. It takes off the color. It also gives your dk brown brows an "ashey" tone. The harder you press to create a darker color, the more you look like a "painted lady". You know those ladies...the "drawn on eyebrow" look. I would only recommend this product for users with light brown eyebrow hair.
Reviewed by 2650 customers All dried out
Incitatus from Ohio
When I opened it, it fell out of the tube in pieces, all dried up and brittle. Is this why ulta put it on sale, because it's ancient stock? This never happened with benefit, and I won't leave them again.
My favorite now
Dee from Tx
I got the small size of this product through Ipsy. I've been using it for 6 months and have used about half (I use it literally every day). It is a great formula that lasts a long time (I buff and set it with eyeshadow).
This is my new favorite I will go to over again.
" IT " don't get any better than this for your eyebrows
Angela from Sarasota
I have tried several products to fill in my eyebrows to add thickness and dimension. This is by far the best! I love it and recommend this to anyone who has thin and uneven natural brows. For those of you that already have that luxury... I think this will enhance them even more!!!
Works well! And it lasts all day
HollyG from Arkansas
I use this daily and it doesn't disappoint
Have used this for several years now
Sunshine101 from Asheville, NC
I use this to fill in and shape my brows.
Jo from Reading PA
Use daily to give just a bit more definition to my thinning brows. I am so glad to have found a pencil that won't smudge with my oily skin and face touching.
Yes I would buy this product again
Debra from Wilmington IL
Love this product it's easy to use and helps my eyebrows look beautiful
Cannot live without it! My favorite.
Grandma Jo from Arizona
Wonderful, easy to use and looks natural. I've been using for years and makes all the difference when applying my face. Look years younger with full eyebrow but look natural at the same time.
Why did you change this?
Jules from Kansas City
Why? I have used this product for several years. I have NO eyebrows and this had been the best product on the market to make eyebrows. I have been buying probably four pencils every year for at least the last 7 years. Now it is all dry and crumbly. Where it used to slide smoothly on the skin, it now drags and I have to put pressure on the pencil and "scribble" the color onto my brow ridge. I am back in the market looking for a replacement.
The only brow pencil I will ever use
Lynn from Pennsylvania
I love this product! after trying many brow pencils, this is the perfect one
My new favorite!
Erika S. from San Antonio, Tx
I had been using another product for years until I found this magical eyebrow pencil. It is so easy to apply and makes my eyebrows look natural, unlike other products and pencils. I love this product and recommend it, 100%, 1 million times!
I buy this product again and again and again
Jamie from Oklahoma
I've tried many different brow pencils and I always come back to this one. I will not buy any other kind now. It glides on smoothly, and the universal color easily blends to your own brow color. Lasts all day, but comes off easily with makeup remover. I hope they don't discontinue it!!
Katie from Thomasville, NC
This is the absolute best brow pencil.
I have bought this product again
Kelly from New York
Glides on easily and comes off easily if mistake is made but because of that it doesn't stay on all day if you have tendencies to touch your brows. Looks natural, blends right in with your natural color, I use taupe. It is a bit pricy but it lasts me a long time because I don't do makeup daily.
Great product for eyebrows
Peg from Delaware
A nice size to take with you, easy to use, long lasting. Not heavy color application but can go over again for a deeper color.
Not my favorite. I love it cosmetics, only foundation I use.
LisaMiles from NJ
Does not go on well. There is no point, it is a flat pencil
Tweety from Winston-Salem NC
Love the way this goes on and looks natural
I probably will not buy this product again. It does not go
Denise from Burlington NJ
Product should be waterproof.
I would purchase again
Jan from SEAL beach, ca
Lasts all day
Best eyebrow product!
Danita from Sergeant Bluff
Use this everyday! Goes on great and blends in fantastic, especially with my dark brows and hair!
Anna from Portland,Oregon
I don't have much eyebrows,so useful & us everyday.
I find that when I get at where's it close to buying time
1/2" of the pencil fell out. This has happened on more
then of Them
They changed the outside and the inside
Julie D from Pittsboro, NC
Product is hard and doesn't come out smooth anymore. Been using this for years. You've changed. Sad face. Time to find a new eyebrow pencil.
Keep coming back to this one...
Still got it from Maryland
I keep thinking I am going to stumble upon a new Holy Grail, but I keep coming back to this Brow Power pencil! So happy that you included auburn. This pencil has great staying power! It is easy to apply, especially since I moisturize first and then pencil in brows. I usually go over brows with a powder and setting spray!
Very disappointed in such a highly reviewed product
Pat from NJ
How disappointed. I researched quite a lot and believed the reviews so I ordered a brow pencil that supposedly was like waterproof in my color, etc. it is so light, you can barely tell that a pencil is applied. Never purchase again and a waste of time and money.
Great brow color
DJF15108 from Pittsburgh PA
Love the universal color matching