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Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

(1884) REVIEWS (41) Q&A ASK A QUESTION

0.005 oz Item 2264028

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better to help women face the appearance-related side effects of cancer with confidence. Millions have been donated because of you!

When brow product needs are met, IT Cosmetics donates other needed product in support of the program.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1884 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1556)
  • Long lasting (1341)
  • Blends well (1182)
  • Smooth look (1136)
  • Easy removal (1068)

Cons

  • Fades (111)
  • Smudges (66)
  • Difficult to apply (55)
  • Difficult removal (14)
  • Clumps (12)

Best Uses

  • Everyday (1573)
  • Going out (625)
  • Travel (443)
  • Sensitive eyes (375)
    • Reviewer Profile:
    • Natural style (887), Classic style (690), Trendy style (128)
    • Was this a gift?:
    • No (7)

Reviewed by 1884 customers

Displaying reviews 1-10

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4.0

Eyebrow wow!!

By Sirena

from WA

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting

Cons

  • Not a whole lot of product for the price

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

I love using this one because it's easy to use and goes on like magic. The only downside is that it's not a lot of product for the price I wish it was the whole tube full but it's not even half of it.

 
4.0

Long time, exclusive user

By BestNama

from Webster, Texas

About Me Natural Style

Verified Buyer

Pros

  • Doesn't irritate my skin or itch like others
  • Easy To Apply
  • Long Lasting

Cons

  • Easily comes off if you accidentally touch
  • Tends to pigment up over the course of the day

Best Uses

  • Everyday

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

My experience is coming from no natural eyebrows at all. I can't speak for how this product works around true hair.

(1 of 1 customers found this review helpful)

 
5.0

Love it!

By Mimi

from Near Memphis

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I love the way this eyebrow pencil goes on and the way it looks.

     
    4.0

    Best I have found so far!

    By JC

    from Ohio

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Like the universal shade because you can have it lighter or darker by the way you put it on.

       
      1.0

      Cheaply made!!

      By Marsald

      from Massachusetts

      About Me Classic Style

      Pros

      • Blends Well

      Cons

      • The thin color stick easily falls & breaks! :(

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I would not purchase this again. It blended nicely for the few weeks I used it but the color stick falls out very easily. It did not last long at all. Not worth the money for the length of use.

         
        5.0

        Love it!

        By JP2182

        from Iowa

        About Me Classic Style

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Love this! I got it as a "sample" with a few other It products and I was immediately impressed! It looked too dark before I applied it, but once I did, I was amazed by how nicely it blended with my light brows! I love that it has a brush too. I use it to shape my brows, then after to smooth and blend the color a bit. It stays all day!

           
          5.0

          I love this brow pencil

          By Anniezip

          from Orange County

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            This product fills in spots in my eyebrows that looks so natural it doesn't even look like pencil.

             
            5.0

            A must have!

            By Amarie

            from Houston, TX.

            About Me Natural Style

            Verified Buyer

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            This is my favorite product. It works great!

             
            5.0

            Favorite eyebrow pencil. Nothing really compares.

            By Liz

            from Melbourne FL

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I love this eyebrow pencil. Although it's a bit pricey it's well worth every penny. It goes on smooth, blends very well and lasts the whole day.

               
              5.0

              Blends perfectly!

              By Kevs girl

              from Redding, CA

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                At first I was hesitant to get it but the sales lady talked me into it I was actually there to get a different kind so I ended up buying it and at first I was like I don't know but after a few days of using it actually works or very well it blends perfectly it's a taupe color and it matches my eyebrows perfectly I definitely would recommend it to other people so in the end I was definitely happy and it's one of my favorites and I definitely would buy it again

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                41 Questions | 41 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  How long will this last unopened? I can't use I currently it currently because I'm pregnant and it has retinyl palmitate.
                  Asked on 3/13/2018 by Michelle from Ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out to us! We recommend using IT within one year of opening. If unopened, you can use IT within three years! XOXO

                    Answered on 3/16/2018 by Brand Expert from IT Cosmetics
                • Q:

                  what is the color of this eyebrow pencil?
                  Asked on 2/2/2018 by Hilton from Indianapolis

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Brow Power Universal is a neutral toned taupe shade. IT works with pressure technology to adjust the depth of color based on the pressure used to apply IT- for a deeper color payoff, apply more pressure, and less pressure for a much lighter shade. We hope you try IT! XOXO

                    Answered on 2/6/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Hello. I am looking for an eyebrow pencil that covers gray and is natural looking. Any recommendations?
                  Asked on 12/29/2017 by Cyndi from Middletown, ct

                  1 answer

                • Q:

                  How does this one color work for all different color eye brows?
                  Asked on 11/25/2017 by Dhill from Alabama

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with pressure technology- use more pressure for a deeper color payoff, and less pressure for a lighter finish. We hope you try IT out! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  what color is this? and is it good for dark brown brows??
                  Asked on 11/24/2017 by evelynf from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Brow Power Universal Eyebrow Pencil comes in one shade, Universal Taupe. IT uses pressure technology to control the depth of color. Apply more pressure for a deeper color payoff, and lighter pressure for a softer shade for lighter brows! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  how does this compare to the Glossier boy brow?
                  Asked on 11/23/2017 by aloz from oakland, ca

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! While we don't speak for other products, we can assure you Brow Power Universal works with pressure technology to control the depth of color payoff. For a softer shade apply less pressure, and apply more pressure for a darker color payoff. We hope this helps! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does this product smudge or smear when you use the brush? I don't want excess powder anywhere outside/around my eyebrows.
                  Asked on 11/22/2017 by Lauren from Boise, Idaho

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Brow Power Universal is a waterproof brow pencil and lasts all day until you remove it! IT will provide budge-proof, smudge-proof wear and won't remove when you use the spooley through your brows after applying IT. We hope you try IT out! XOXO

                    Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this new IT brow pencil waterproof? Thank you
                  Asked on 8/12/2017 by Libby from Lake ridge va

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Brow Power Universal is completely budge-proof and smudge-proof. IT lasts all day until you take IT off! XOXO

                    Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                • Q:

                  How much product is in the applicator?
                  Asked on 7/6/2017 by Laura Crawford from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Brow Power Universal contains 0.16 g of product. XOXO

                    Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Since it's a taupe brow pencil does this have a neutral undertone or a brown red undertone?
                  Asked on 6/7/2017 by Ashley from Chicago ,Us

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. This shade is a neutral tone and works for all brow colors by pressure technology. The lighter the pressure you use to apply, the softer the shade. The more pressure you apply, the deeper the color payoff. We hope this information is helpful! XOXO

                    Answered on 6/8/2017 by Brand Expert from IT Cosmetics
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