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Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

(1937) REVIEWS (42) Q&A ASK A QUESTION

0.005 oz Item 2264028

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better to help women face the appearance-related side effects of cancer with confidence. Millions have been donated because of you!

When brow product needs are met, IT Cosmetics donates other needed product in support of the program.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1937 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1600)
  • Long lasting (1380)
  • Blends well (1216)
  • Smooth look (1168)
  • Easy removal (1100)

Cons

  • Fades (114)
  • Smudges (67)
  • Difficult to apply (56)
  • Difficult removal (14)
  • Clumps (12)

Best Uses

  • Everyday (1617)
  • Going out (636)
  • Travel (454)
  • Sensitive eyes (382)
    • Reviewer Profile:
    • Natural style (909), Classic style (709), Trendy style (132)
    • Was this a gift?:
    • No (7)

Reviewed by 1937 customers

Displaying reviews 1-10

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5.0

Best brow pencil ever!

By SRD

from Virginia Beach VA

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Easy to use, looks great and natural. On my 3rd IT brow pencil. Have not found anything better.

     
    1.0

    Got Lead Poisoning from this Product

    By What's her face

    from San Antonio, TX

    Pros

    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I loved the pigment and that it was long lasting. One day shortly after using the product, I started experiencing numb eye lids and a droopy eyelid sensation on both eyes. I was really freaked out.

        I went to see a specialist and after testing, realized it was due to daily lead poisoning. We narrowed it down to an eye make up product. We ended up testing this pencil and bingo... it was the brow pencil. Threw it away! Beware of metals in makeup products.

         
        5.0

        My favorite brow pencil

        By Haley

        from Sioux Falls

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I bought this product 50% off on Black Friday of 2017 and it lasted til May of 2018. I use it nearly everyday and it always gives me a natural coverage. Easy to apply and worth the price.

           
          5.0

          Game changer!

          By Shelly

          from Indianapolis

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I can't imagine doing my makeup without using this pencil! It fills in where I don't have natural brows but without looking fake.

             
            4.0

            New user

            By Jb

            from Suffolk ny

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Colors

            Cons

            • Fades

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Nice feathering

             
            5.0

            Love IT!

            By Juju

            from Lafayette La.

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I had very sparse eyebrows when I finished chemotherapy. In addition to that, my hair was totally different from what it had been. I tried may different colors and types of eyebrow powders and pencils. This is the only product that didn't make look like a freak with drawn on eyebrows. Love it!

               
              5.0

              Love it.

              By JamieLynn

              from Dayton, ohio

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Sensitive Eyes

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Great product. I've used several brow pencils, gels, over the past few years. This is the best one yet.

                 
                5.0

                I would buy this again

                By Jane

                from Ohio

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                • Fades

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                I love it

                 
                5.0

                I will buy this product again

                By Happy User

                from Inland Empire

                About Me Natural Style

                Verified Buyer

                Pros

                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  This is a universal color that works great with any shade brown! Love it!

                   
                  5.0

                  the best

                  By sasabone

                  from san francisco

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • does not smudge
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    the best eyebrow pencil ever. applied easily & effortlessly & no smudge

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    42 Questions | 42 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is it good for gray hair
                      Asked on 6/24/2018 by Angelique from TX

                      1 answer

                      • CUSTOMER CARE

                        A:

                        Hi there! Thank you for your question. Brow Power™ Universal Eyebrow Pencil is formulated for long lasting results on both thin and thick brows.. The universal transforming shade adjusts to all hair colors based on pressure and completely covers gray to mimic the look of real hair. We hope this helps! XOXO

                        Answered on 7/12/2018 by Official Answer from It Cosmetics from Brand Answer
                    • Q:

                      How long will this last unopened? I can't use I currently it currently because I'm pregnant and it has retinyl palmitate.
                      Asked on 3/13/2018 by Michelle from Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out to us! We recommend using IT within one year of opening. If unopened, you can use IT within three years! XOXO

                        Answered on 3/16/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      what is the color of this eyebrow pencil?
                      Asked on 2/2/2018 by Hilton from Indianapolis

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Universal is a neutral toned taupe shade. IT works with pressure technology to adjust the depth of color based on the pressure used to apply IT- for a deeper color payoff, apply more pressure, and less pressure for a much lighter shade. We hope you try IT! XOXO

                        Answered on 2/6/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello. I am looking for an eyebrow pencil that covers gray and is natural looking. Any recommendations?
                      Asked on 12/29/2017 by Cyndi from Middletown, ct

                      1 answer

                    • Q:

                      How does this one color work for all different color eye brows?
                      Asked on 11/25/2017 by Dhill from Alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with pressure technology- use more pressure for a deeper color payoff, and less pressure for a lighter finish. We hope you try IT out! XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      what color is this? and is it good for dark brown brows??
                      Asked on 11/24/2017 by evelynf from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Universal Eyebrow Pencil comes in one shade, Universal Taupe. IT uses pressure technology to control the depth of color. Apply more pressure for a deeper color payoff, and lighter pressure for a softer shade for lighter brows! XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      how does this compare to the Glossier boy brow?
                      Asked on 11/23/2017 by aloz from oakland, ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! While we don't speak for other products, we can assure you Brow Power Universal works with pressure technology to control the depth of color payoff. For a softer shade apply less pressure, and apply more pressure for a darker color payoff. We hope this helps! XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this product smudge or smear when you use the brush? I don't want excess powder anywhere outside/around my eyebrows.
                      Asked on 11/22/2017 by Lauren from Boise, Idaho

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Universal is a waterproof brow pencil and lasts all day until you remove it! IT will provide budge-proof, smudge-proof wear and won't remove when you use the spooley through your brows after applying IT. We hope you try IT out! XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this new IT brow pencil waterproof? Thank you
                      Asked on 8/12/2017 by Libby from Lake ridge va

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Brow Power Universal is completely budge-proof and smudge-proof. IT lasts all day until you take IT off! XOXO

                        Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How much product is in the applicator?
                      Asked on 7/6/2017 by Laura Crawford from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Brow Power Universal contains 0.16 g of product. XOXO

                        Answered on 7/10/2017 by Brand Expert from IT Cosmetics
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