skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyebrows
  • / Brow Power Universal Eyebrow Pencil
It CosmeticsBrow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

0.005 oz Item 2264028

Find in Store-

Get your beauty problems solved with IT Cosmetics beauty solutions.

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1781 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1478)
  • Long lasting (1276)
  • Blends well (1118)
  • Smooth look (1078)
  • Easy removal (1010)

Cons

  • Fades (104)
  • Smudges (61)
  • Difficult to apply (52)
  • Difficult removal (14)
  • Clumps (11)

Best Uses

  • Everyday (1497)
  • Going out (602)
  • Travel (427)
  • Sensitive eyes (363)
    • Reviewer Profile:
    • Natural style (847), Classic style (660), Trendy style (118)
    • Was this a gift?:
    • No (7)

Reviewed by 1781 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love it!

By Jenna

from Des Moines

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Colors

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I love this for everyday use. I was a huge fan of the benefit goof proof pencil, but I was looking for a company that's more geared toward cruelty free and better ingredients, and I think this fits that bill.

     
    4.0

    Does The Trick

    By SylviaR

    from Little Rock, AR

    About Me Natural Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I like this but I don't know if the taupe works for me. I know it only comes in one color and looks great but I have to apply more than what I normally do for other brow pencils. I have dark brows and I prefer a darker color to match them. This works but wish they have different shades. I'll have it as a back up.

       
      3.0

      Would consider buying again.

      By Kate

      from Minot ND

      About Me Natural Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

      • No refills
      • Pricey

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I thought it was a little pricey but liked the product well enough especially when the sales person told me that when one brow pencil is purchased one brow pencil is donated to Cancer patients and also that it encourages regrowth of brow hairs. One may overlook the expense and continue to purchase if you were to sell refills or at least offer an incentive to hand in the pencil for recycling. It would be a win (customer), win (Cancer patient), win (Ulta Beauty) situation! Please consider the suggestions. Thx

       
      4.0

      I would purchase again

      By Sha

      from Louisville

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I have yet to find the perfect brow filler for me. I was using another brand pomade but it was not for me. I bought this one for the 1st time. So far I really it.
        I am in my 40's and although brows are always important they become more important as we age. This pencil goes on smoothly, great for filling in, stays on all day and great color for my dark brown brows. I would buy again and recommend.

         
        4.0

        Started as a hand-me-down

        By Krissy

        from Grand Rapids

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          My mom got it in a makeup kit and never used it so she gave it to me. Now I use it 6 out of 7 days at least and I haven't found anything that works better for a basic fill.

           
          2.0

          It's Okay

          By Lexie

          from Kentucky

          About Me Classic Style

          Pros

          • Blends Well
          • Easy Removal

          Cons

          • Clumps
          • Difficult To Apply
          • Fades

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            It's not the worst product I've ever used. But it's extremely difficult to put on. I have very dark hair hair and the whole 'press down harder for a darker application' literally jerks the hair out of my eyebrows and still doesn't apply. So it really might be the worst. I would definitely recommend anything from benefit over this.

             
            5.0

            Great product

            By LucyS

            from Atlanta Ga

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              As I've gotten older, my eyebrows have thinned so much. This pencil is easy to use and looks great.

               
              5.0

              OMG, I love it

              By Kelsey themakeuplover

              from New Jersey

              About Me Natural Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation

              Cons

              • Fades

              Best Uses

              • Everthing, Everyday
              • Everyday
              • Going Out
              • Sensitive Eyes

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              It is so easy and I would recommend for beginners

               
              5.0

              The best brow pencil ever!

              By Amazing brows

              from Houston, TX

              About Me Natural Style

              Verified Reviewer

              Pros

              • Easy Removal
              • Easy To Apply
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                This goes on so smoothly and really looks like real hair! I was an over plucker and I was trying to not have that awkward grow out stage and this brow power saved me! I haven't tried anything even close to how great this is for brows. It's expensive and worth every cent. Funny thing is, I tried it by accident...it was one of ulta's free gift with purchase. ♥️ Ulta for turning me onto this amazing product!

                 
                5.0

                Love love loveee

                By iayros

                from Clifton,NJ

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  This is a great product! Will buy again

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  39 Questions | 39 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Hello. I am looking for an eyebrow pencil that covers gray and is natural looking. Any recommendations?
                    Asked on 12/29/2017 by Cyndi from Middletown, ct

                    1 answer

                  • Q:

                    How does this one color work for all different color eye brows?
                    Asked on 11/25/2017 by Dhill from Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with pressure technology- use more pressure for a deeper color payoff, and less pressure for a lighter finish. We hope you try IT out! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    what color is this? and is it good for dark brown brows??
                    Asked on 11/24/2017 by evelynf from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Universal Eyebrow Pencil comes in one shade, Universal Taupe. IT uses pressure technology to control the depth of color. Apply more pressure for a deeper color payoff, and lighter pressure for a softer shade for lighter brows! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    how does this compare to the Glossier boy brow?
                    Asked on 11/23/2017 by aloz from oakland, ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! While we don't speak for other products, we can assure you Brow Power Universal works with pressure technology to control the depth of color payoff. For a softer shade apply less pressure, and apply more pressure for a darker color payoff. We hope this helps! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this product smudge or smear when you use the brush? I don't want excess powder anywhere outside/around my eyebrows.
                    Asked on 11/22/2017 by Lauren from Boise, Idaho

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Universal is a waterproof brow pencil and lasts all day until you remove it! IT will provide budge-proof, smudge-proof wear and won't remove when you use the spooley through your brows after applying IT. We hope you try IT out! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this new IT brow pencil waterproof? Thank you
                    Asked on 8/12/2017 by Libby from Lake ridge va

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Brow Power Universal is completely budge-proof and smudge-proof. IT lasts all day until you take IT off! XOXO

                      Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    How much product is in the applicator?
                    Asked on 7/6/2017 by Laura Crawford from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Brow Power Universal contains 0.16 g of product. XOXO

                      Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Since it's a taupe brow pencil does this have a neutral undertone or a brown red undertone?
                    Asked on 6/7/2017 by Ashley from Chicago ,Us

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. This shade is a neutral tone and works for all brow colors by pressure technology. The lighter the pressure you use to apply, the softer the shade. The more pressure you apply, the deeper the color payoff. We hope this information is helpful! XOXO

                      Answered on 6/8/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    do u have refill for these
                    Asked on 4/16/2017 by june from sebring fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! At this time we do not have refills for Brow Power Universal. We can absolutely pass along your suggestion for IT to our product team! XOXO

                      Answered on 4/17/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    how does the universal shade work?

                    thanks!
                    Asked on 2/6/2017 by vicky sloe from lexington,kentucky

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Universal in the shade Universal Taupe is ideal for all brow colors. Depending on your hair color, you can apply light pressure for light color pay off, and more pressure for darker color pay off. We hope IT helps! XOXO

                      Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?