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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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ULTA Beauty Collection Probiotic & Yogurt Cream Mask
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ULTA Beauty Collection

Probiotic & Yogurt Cream Mask
4.5 out of 5 stars ; 47 reviews4.5(47)
$4.00
Free Gift with purchase
ULTA Beauty Collection Apple Cider Vinegar & Kaolin Clay Mask
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ULTA Beauty Collection

Apple Cider Vinegar & Kaolin Clay Mask
4.6 out of 5 stars ; 64 reviews4.6(64)
$4.00
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