AG Care

Frequently Asked Questions

Great Hair Starts with AG Care

Everyone's hair has its own texture, personality and needs. Find a routine that works for you with AG Care at Ulta Beauty. From nourishing shampoos and conditioners to curl enhancers and styling essentials, explore formulas that help you embrace your natural texture or create a whole new look. Whether you’re after soft, defined curls, lasting volume or a sleek finish, make every hair day your own.

What makes AG Care different?

Born in 1989 from a belief in better hair care, AG brings decades of experience to every formula. We keep the process close, from development to production, all under one roof. Our clean formulas are always vegan and cruelty-free, made without drying sulfates, gluten, DEA, PABA, parabens, DMDMH and more.

What products is AG Care known for?

AG Care is known for award-winning curl care and moisture-rich essentials that help hair look and feel its best. From defining curls to nourishing dry hair, our formulas make it easy to create a routine you’ll reach for every day.

Does AG Care offer refill options?

Yes! AG Care shampoos and conditioners are available in 1-litre refill pouches, offering up to 45% savings while helping reduce plastic waste. Our pouches use 73% less plastic and require 62% less energy to produce than our previous plastic bottles.

Which AG Care products should I try first?

Start with our top five favorites: Re:Coil Curl Activator for curl definition, Fast Food Leave-On Conditioner for hydration, Balance Shampoo and Boost Conditioner for cleansing and conditioning, and Firewall Argan Shine & Flat Iron Spray for heat protection and shine.