skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeliner
  • / Always On Gel Eye Liner
Always On Gel Eye Liner

Smashbox

Always On Gel Eye Liner

(372) REVIEWS (35) Q&A ASK A QUESTION

0.04 oz Item 2503791

Color:Fish Net (black)

Options

View All Options

Find in Store-

Smashbox Always On Gel Eye Liner is a blendable gel pencil eyeliner that glides on super-saturated color and stays put for over 24 hours - even in water.

Benefits:
  • Long-lasting
  • 24-hour wear
  • Pigment-rich gel formula
  • Waterproof
  • Cruelty-free

Formulated without Parabens, Sodium Lauryl Sulfate, Phthalates, Fragrance, Talc & Alcohol.
Apply along lash line using short strokes.
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Copernicia Cerifera (Carnauba) Wax\ Copernicia Cerifera Cera \Cire de Carnauba, Rhus Succedanea (Japan) Fruit Wax, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate,.May Contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Aluminum Powder (CI 77000), Bismuth Oxychloride (CI 77163), Black 2 (CI 77266), Blue 1 Lake (CI 42090), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140).

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SmashboxAlways On Gel Eye Liner
 
4.2

(based on 372 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (295)
  • Long-lasting (274)
  • Easy to apply (273)
  • Doesn't run (222)
  • Bold color (215)

Cons

  • Difficult to remove (36)
  • Smudges or runs (30)
  • Fades throughout day (21)
  • Difficult to apply (20)
  • Clumpy (6)

Best Uses

  • Everyday (289)
  • Going out (163)
  • Thicker line (121)
  • Smoky look (108)
  • Thin defined line (81)
    • Reviewer Profile:
    • Classic style (179), Natural style (125), Trendy style (36)

Reviewed by 372 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Finally a liner that stays in the wterline!

By PunkRockGirlForever

from Chino Hills, CA

About Me Trendy Style

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Smoky Look
    • Thicker Line

    Comments about Smashbox Always On Gel Eye Liner:

    Goes on fully pigmented in the first velvety swipe and stays in the waterline. You don't have to go over it twice! Will transfer a little until it sets. Smoother and easier to apply than the Marc Jacobs. Better pigmentation than MJ. Finally!

    (0 of 1 customers found this review helpful)

     
    5.0

    Top fave eyeliner

    By Sydney

    from VA

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about Smashbox Always On Gel Eye Liner:

      I got a sample of this and LOVED it. It was definitely worth spending a little more than I typically do for eyeliner because I was pleased with the product that much (and that's coming from someone who prefers to just use drug store products most of the time).

      (0 of 2 customers found this review helpful)

       
      1.0

      Cannot Sharpen

      By Caitlin

      from Kansas City, MO

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Doesn't Sharpen

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line

      Comments about Smashbox Always On Gel Eye Liner:

      Absolutely love this eyeliner. It goes on smooth, is easy to apply, and stays throughout the day. However, after using it for about a week, I tried to twist to use more of it, and it will budge.

       
      5.0

      Smooth and Long-lasting

      By EnglishTchr

      from Lawrenceville, NJ

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy To Apply
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Smashbox Always On Gel Eye Liner:

        I especially like this for lining my lower lid; it doesn't smudge throughout the day, and I don't end up with black eyes. I still use a kohl liner for the top because I like to blend the line a bit.

         
        1.0

        Dried out although Brand New

        By S9099

        from Philadelphia, PA

        About Me Classic Style

        Pros

          Cons

          • Difficult To Apply
          • Dried out product

          Best Uses

            Comments about Smashbox Always On Gel Eye Liner:

            I was very disappointed with this purchase. I opened my eyeliner gel pencil and was excited to apply the purple liner. Lo and behold, when I opened it and tried to apply, the pencil was dried up. This was a brand new pencil! I will never buy this pencil again.

             
            5.0

            Love it! Definitely buying again!

            By TWin

            from Philadelphia, PA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line

              Comments about Smashbox Always On Gel Eye Liner:

              Love it! I use it daily. Bought one for me and one for my daughter who also loves the ease of application and long lasting wear.

               
              5.0

              Best Eye Liner

              By Sn0514

              from Atlanta, Ga.

              About Me Classic Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line

                Comments about Smashbox Always On Gel Eye Liner:

                This liner is one of my every day essentials. It goes on so smoothly and stays put. It sharpens well. It doesn't smudge and get everywhere.

                (3 of 3 customers found this review helpful)

                 
                2.0

                Hard to sharpen

                By Jenna

                from Texas

                About Me Natural Style

                Pros

                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                • Doesn't stay sharp
                • Hard to sharpen

                Best Uses

                • Everyday
                • Going Out

                Comments about Smashbox Always On Gel Eye Liner:

                The actual product lasts a long time without running or fading, but the pencil tip quickly goes dull after two applications. Sharpening this thing is a nightmare. You burn through a huge amount of pencil just to get the tip sharp and intact. My pencil lasted one week of everyday use because so much had to be sharpened out. It's really a bummer because the gel liner itself is one of the best ones I've used.

                 
                5.0

                Best eyeliner ever!

                By Red Rose

                from Indiana

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Smashbox Always On Gel Eye Liner:

                  Glides on smoothly. If you need to blend, do it fast because it sets quick. It doesn't smear or fade and looks great until I take it off.

                   
                  5.0

                  Glides on easily

                  By LeeleeV

                  from NW Florida

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look

                    Comments about Smashbox Always On Gel Eye Liner:

                    I purchased this eyeliner in Fishnet, which is a jet black color. Smooth and blendable application. No crumbling like some gel or Kohl liners.

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    35 Questions | 35 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this being discontinued? I agree that it is hard to sharpen. But it stays on the best of any eye liner I've tried. My eyes water a lot, and it doesn't run or give me racoon eyes. I only see two colors on line, not the full range.
                      If it is being discontinued, can you recommend something similar in formula and staying power?
                      Asked on 4/18/2018 by jbjb93 from Plainfield, IL

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! All shades, except Fishnet, are no longer available at Ulta Beauty. Try our Always Sharp Eyeliners as an alternative.

                        Answered on 4/19/2018 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      Does this smudge throughout the day? I've tried so many eyeliners and they all seem to faint away and smudge under my eye.
                      Asked on 4/5/2018 by bre01 from Little Rock, Arkansas

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! The Always On Gel Eye Liner is considered smudge proof. It has a 36 hour wearability claim.

                        Answered on 4/6/2018 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      I was reading some other reviews, is this liner the full length of the pencil or just the tip?
                      Asked on 2/25/2018 by MB from Seattle

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! The pigment in the Always On Gel Eye Liners runs the full length of the pencil. The pigment in the Always Sharp Eye Liners is located in the tip because there is no waste when you sharpen the pencil.

                        Answered on 2/26/2018 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      Tried to sharpen the pencil but very difficult to turn in the sharpener. Any suggestions?
                      Asked on 2/12/2018 by jz from NJ

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! It sounds like your pencil sharpener could be dull. A dull pencil sharpener will make it very difficult to sharpen your cosmetic pencils. We suggest using a pencil sharpener made by beauty brand like Ulta. Your pencil should fit snuggly in its sharpener.

                        Answered on 2/13/2018 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      Are you able to sharpen this eyeliner with a regular eye pencil sharpener? If so, how? I am have an EXTREMELY difficult time attempting to sharpen it - am I missing something??
                      Asked on 2/8/2018 by Courtney from Dallas TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! We recommend a pencil sharpener made by a cosmetic retailer or company. Our favorite is the cosmetic pencil sharpener by Ulta Brand.

                        Answered on 2/9/2018 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      I have tried two different brands of cosmetic pencil sharpener, and cannot get the pencil to sharpen- it appears to be too small for the small pencil hole. Is there a certain brand that works?
                      Asked on 10/27/2017 by JOD from Baltimore, MD

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! We like to use the Cosmetic Pencil Sharpener by Ulta.

                        Answered on 10/30/2017 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      Only used a few times and can not figure how to get more eyeliner out of the pencil, it will not advance?
                      Asked on 8/12/2017 by Thalia from OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! These pencils do not self-sharpen. They need to be sharpened with a cosmetic pencil sharpener.

                        Answered on 8/14/2017 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      What sharpener do you recommend with this Eye Liner? The ones I have tried cause the tip to break and I waste a lot of product. I really like it otherwise. Any suggestions?
                      Asked on 8/8/2017 by Susan McT from Marblehead, MA

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! We recommend a pencil sharpener made by a cosmetics retailer or company.

                        Answered on 8/14/2017 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      I have issues with putting eyeliners in my waterline because they get into my contact lenses throughout the day because they wear off. Will this gel liner make my contacts cloudy?
                      Asked on 6/17/2017 by Owl1231 from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! The Always On Gel Eye Liners are waterproof and safe for the waterline of the eye.

                        Answered on 6/20/2017 by Brand Expert from Smashbox Cosmetics
                    • Q:

                      hi
                      what kind of sharpener is good to use?
                      Asked on 4/20/2017 by Dee from Illinois

                      1 answer

                      • Brand Expert

                        A:

                        Hi There! We recommend a pencil sharpener made by a cosmetics retailer or company.

                        Answered on 4/20/2017 by Brand Expert from Smashbox Cosmetics
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?