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Soft Pinch Liquid Blush

The viral bestseller.

Selena’s faves

Only at Ulta. Limited-edition sets for fresh looks.

Positive Light Collection

Illuminate your beauty and enhance your natural glow.

Eye must-haves

Everything you need for everyday looks.

Discover your Rare routine

Inspo for building out your Rare Beauty lineup.

Empower youth

Donate in store to support youth mental health.

12 items

Shark Beauty FlexStyle Air Styling & Drying System

Sale

Shark Beauty

FlexStyle Air Styling & Drying System

4.2(2065)

T3 SinglePass Curl X Ceramic Extra-Long Barrel Curling Iron

3 sizes

Sale

T3

SinglePass Curl X Ceramic Extra-Long Barrel Curling Iron

4.4(1620)

Shark Beauty Shark Glam Hot Tool Air Styling & Drying System

Sale

Shark Beauty

Shark Glam Hot Tool Air Styling & Drying System

4.6(64)

Dyson Airstrait Wet-to-Dry Straightener

Sale

Dyson

Airstrait Wet-to-Dry Straightener

4.2(1424)

Gifting happens here

Give a little love for Valentine’s Day.

$30 and under gifts

Beauty they (and your wallet) will love.

Valentine’s Day gift guide

Start here for the sweetest gifts.

Just-dropped fragrance

New from Bridgerton, Yves Saint Laurent & KYLIE JENNER.

Dior Addict

Three new floral fragrances.

Today's deals

Today!

Diamond & Platinum offers

Member exclusive offers from your fave brands.

Ends Feb 5

Diamond & Platinum exclusive

Free beauty bag with select $130 online purchase. $120 value

Ends Feb 16

BOGO free select minis

Mix & match 80+ brands.

Ends Feb 7

App only: Up to 30% off

Get the app to unlock this offer and more.

Ends Feb 3

App only: Early access

Get the app for exclusive access to new beauty.

Ends Feb 21

BOGO 50% off

select L’Oréal Cosmetics purchases.

On your radar

Game face HQ

Your beauty game plan for the weekend.

Black-owned & founded brands

Celebrate the artistry & impact.

Just-dropped beauty

Discover the latest must-haves from brands you love.

Me-time faves

Explore wellness picks to add to your routine.

12 items

La Roche-Posay Toleriane Purifying Foaming Face Wash for Oily Skin

3 sizes

La Roche-Posay

Toleriane Purifying Foaming Face Wash for Oily Skin

4.6(3298)

$16.99 - $19.99

Redken One United All-In-One Multi-Benefit Treatment

3 sizes

Redken

One United All-In-One Multi-Benefit Treatment

4.5(2666)

$15.00 - $45.00

Valentino Donna Born In Roma Eau de Parfum

4 sizes

Valentino

Donna Born In Roma Eau de Parfum

4.8(6235)

$37.00 - $180.00

Free Gift with purchase

Biolage Color Last Conditioner for Color-Treated Hair

4 sizes

Biolage

Color Last Conditioner for Color-Treated Hair

4.7(1681)

$6.50 - $45.00

12 items

KYLIE COSMETICS Cosmic Kylie Jenner Intense Eau de Parfum

4 sizes

New

KYLIE COSMETICS

Cosmic Kylie Jenner Intense Eau de Parfum

4.4(23)

$29.00 - $86.00

Free Gift with purchase

IT Cosmetics Do It All Sheer Tint Face Balm

15 colors

New

IT Cosmetics

Do It All Sheer Tint Face Balm

4.6(1595)

$34.00

e.l.f. Cosmetics Glow Reviver Slipstick

10 colors

New

e.l.f. Cosmetics

Glow Reviver Slipstick

4.8(213)

$10.00

Free Gift with purchase

DRMTLGY Luminous Eye Corrector SPF 41

4 colors

New

DRMTLGY

Luminous Eye Corrector SPF 41

4.6(5627)

$44.00

20% off

your first purchase when you open and use the Ulta Beauty Rewards® Credit Card.¹

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