Rated 4.36 out of 5 stars
Most Helpful Positive Review BEST EVER!!
I did not purchase this from Ulta, however, I would have if I would have realized it was available here sooner. This is hands down the best flat iron I've ever used. My hair is bleach blonde, fine, and tangles easily. This glides through my hair with ease. Not to mention how soft and shiny it left my hair. Great-great product!!
Most Helpful Critical Review Not worth the money
I own the classic bio and love it so much. Got this one thinking it would be amazing with the plates but it's not as good as my old classic one
Reviewed by 124 customers Not that great for thick hair!
Sam from Texas
I had this iron saved for months! I was so excited to get it for 50% off, but I was disappointed. I have to go over it with so many passes to actually straighten my thick hair and my hair still gets frizzy throughout the day (happens with all irons I've used) so there's nothing different from this iron !
I would buy this again
Kfrizz from Ny
This is the best flat iron I have ever used! I've owned a lot! I have bushy kinky frizzy hard to straighten hair and this flat iron does the job! Slides through hair, can use lower heat, fewer passes, less time!!! Well worth the money!
Too expensive for the quality
Aniya from New York
Really not for thick coarse hair. And the quality and style are not up to par with the price. $80-120 would be the highest to charge for this
Bio Ionic ⭐️⭐️⭐️⭐️⭐️
Roxy from Lakeland;Fl
Not worth it
Ss from Nj
I read the review before ordering this product. I was excited to try it, but it doesn't worth spending that much to buy a high-end straightener. It is suitable for styling, but It takes me forever to straighten my hair. Also, the curls or styling don't stay for that long. I had Babyliss before this straightener. I loved it so much—affordable and excellent quality. I am disappointed that I have spent that much money on a product.
CiciLa from Winter springs
I bought this on sale and with a coupon. Ended up costing me way less than the price tag. It's so smooth. Great for curls or straightening. I don't feel like it pulls or damages my hair. I definitely recommend this but I would not pay full price
Emily from Virginia
LOVE LOVE LOVE this straightener. It works beautifully and is great to make your hair sleek and shiny!! Love that the temp goes to 450° which is great for my thick hair. The vibrating plates are wonderful too, not so much that they help anything but the effect is very satisfying!!!! Got this as a steal during the October hair sales month for 50% off!! 🤗🤗
Celestial from MS
Best one I have owned yet.
Mynelly from New Jersey
Just yesterday I bought this flat iron, and I put it to the test quickly get home and I liked it a lot, soft and leaves hair like silk, very shiny and without frizz.... I read not very good comments regarding this flat iron. DON'T LISTEN THE BAD COMMENTS .... she is expensive but I know but believe me she is worth every penny.
I like this more than my other straightener
Vegasbeauty from Las Vegas
I prefer this over another top brand. This glides through my hair and has adjustable settings which I like. Personally I turn the vibration off and don't use that setting. I love this and will be returning my ghd.
The 1" plates are too small
Elizabeth from San Antonio
Takes a while to get the job done, definitely not 10 minutes as the description says.
Bought one for daughter had to buy one for me
Kellylu from Ga
I bought this for my daughter a year and a half ago. Best flat iron period! Just bought another for
Myself. It's the best!
AmyK from Raleigh, NC
I've been eyeing this straightener for years and finally purchased during the 50% off sale. This straightener works so well I would have paid full price. It glides without pulling any hairs and leaves your hair bone straight.
Best flat iron I've ever used
Debbie from Georgia
I use this mainly to straighten hair but it works well for adding curls.
Kat from Columbus, Ohio
Looking to replace my Brocato vibastraight, turns out Ulta doesn't have this product anymore (bummer) it was my favorite! I find this one to be very similar if not better so far. Smooth plates, hair doesn't get snagged, I can really style my hair in about 10-15 mins medium-thick, not fine but not overly corse hair. Plates vibrate just like the vibastright iron. Overall pleased so far & this one has a longer warranty of 5 years vs. 3 years!!
So glad I purchased this!
Cassy from Brenham, Tx
I love this straightener!!! I have used a chi for over 15 years because I have thick coarse hair that easily gets frizzy. I was very reluctant to switch when it started going out but saw this on sale 50% off and it is 100 times better than the chi. Maybe it's the vibrating plates but it's so quick to straighten my hair now and it stays so silky all day! 100% recommend!
Eugenia from Lincoln
This tool is amazing! After using it, my hair is super smooth, it lowers all the volume that I don't like, the straightening lasts a long time.
I have wavy hair and after a few hours of having my hair straightened, some parts tend to curl but with this iron it remains Perfect! Totally recommendable!
The Best Iron for 4C Hair!
browngirlcsw from maryland
I would give this flat iron 10 stars if I could. I have used everything from hot tools to suratt and this is by far the best I have ever used. The first time I used it was on wash day. I used OGX Brazilian straight shampoo and conditioner. I had a wedding to go to the next day. I decided to forgo drying my hair and going straight to the flat iron (tends to make my hair easier to straighten) and tangle teaser for the "chase method". The usual tradeoff is that my hair ends up straight but dry, lifeless, and sometimes stiff. Not this time! My hair was straight, soft, shiny and had movement to it! Better yet, because it really seals the cuticle my hair held up for 7 hours through the humid outside wedding and reception. There was some puffiness by the end, but my hair didnt not even come close to fully reverting. Better yet, after washing it, I dont see any heat damage to my curl pattern from the iron. I am hooked! I purchased this half off, during Ulta Gorgeous Hair event, but if it broke, I would have to suck it up and pay full price. theres no going back to lesser flat irons.
Olivia from St. Louis
I have tried and tried to love this item but I am taking it back. Way too much work!
JsNino from Laredo, Tx
I love it, my hair looks smoother and shinier when I used it! Don't let my hair frizzy and hard! Worth every dollar I just love it
Sorry, I cannot say one good thing about Bio ionic10x.
Disappointed from Texas
I don't understand the good reviews this iron has been given. It does not glide down your hair, it snags and you have to make an effort pulling it down your hair. Leaves your haír opaque and lifeless. 10 minutes after I use it my haír is wavy and frizzed again. It's the worst and most expensive iron I have used. I used to have a less expensive iron but it did a much better job leaving my hair silkier and healthier. I don't understand the high price. Had I known, I wouldn't have bought it even for $1. Sorry, I cannot say one good thing about Bio Ionic 10X. My hair is better off without it.
Katelyn from Milwaukee, WI
I don't write reviews for anything - good or bad. But this iron is seriously amazing. I've been straightening my fine, but thick hair for more than 20 years (I'm 32 for reference) so I can safely say I've used quite a few straightening irons. I was a CHI loyalist for the last 10 years or so, but my last one died and I was tired of buying a new one every 3-5 years. The Bio Ionic was 50% off when I purchased and I figured why not try it? My hair is shiny, straight, and feels AMAZING. No flyaways or frizz either! I used Wella's heat protectant spray and I think this is the perfect combo! I will be recommending this iron to everyone I know! ❤️❤️❤️
Seriously the best one out there!!
Crystal from Oceanside
This hair straightener is amazing! The best one I've ever found in 25 years. I have thick wavy hair and this flat iron easily transforms my hair to shiny, straight, and gorgeous in just a few minutes!
I actually prefer this over GHD
Vegasbeauty from Las Vegas
I have the newest GHD and hate that I can't control the temperature. This I can, so I'll reduce the heat to use on my bangs and other areas. I turn the vibration off. I find that it's easy to use. Even though it's a little longer, it has a cool shape to it and I find it makes styling much easier. I am happy with my purchase.
The best flat Iron
Jessi from Florida
OMG! I in love with this flat Iron. I have a thing super long hair and only take me 20 min straight my hair. My hair look healthy, very soft and shiny. I don't feel this flat Iron burn my hair compare whit other Iron that I feel my hair very crispy. I love it and yes I recommend.