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It Cosmetics Superhero Liner

It Cosmetics

Superhero Liner

0.018 oz Item 2514629

Developed with plastic surgeons, Superhero Liner gives your eyes Superhero powers and instant definition in one simple stroke. Whether you want to create thin, thick or cat-eye strokes, this innovative liner pen makes it easier than ever - and features a unique IT Cosmetics Heavenly Skin brush hair tip that literally does the work for you! Unlike typical felt-tip liners, this luxurious brush hair tip won't fray and applies your liner with effortless precision.

Featuring proprietary Elastic Stretch No-Skip 'Technology and a Triple Black Pigment Complex, your Superhero Liner creates a super saturated, super black, super flawless line that won't budge or smudge and becomes one with your lashes - no gaps or empty space! Combined with lash-enhancing superpower ingredients including peptides, collagen, biotin, keratin and kaolin clay, this groundbreaking liner truly transforms your eyes and saves the day. You do IT all... now your liner does, too!

Clinically tested results!
  • 24HR waterproof*
  • 100% say it enhanced their eye's natural beauty*
  • 97% saw a full lash line*

*Results observed in a clinical study.

Creating natural-looking, eye-defining thin, thick or cat-eye lines has never been easier! Lightly glide IT Cosmetics' lash-hugging Heavenly Skin brush hair tip across the base of your lash line, from the inner to outer corners. Press the brush as close to your lash roots as possible for a seamless no-skip glide. Press lightly to create a thinner line, and add slightly more pressure to create a thicker line.
Aqua/Water/Eau, Styrene/Acrylates Copolymer, Butylene Glycol, Alcohol, 1,2-Hexanediol, Acrylates/Octylacrylamide Copolymer, Beheneth-30, Pentylene Glycol, Glycerin, Kaolin, Acetyl Hexapeptide-8, Hydrolyzed Keratin, Biotin, Copper Tripeptide-1, Hydrolyzed Collagen, Equisetum Arvense Extract, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Panthenol, Acacia Senegal Gum, Tropolone, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Chenopodium Quinoa Extract, Sodium Hydroxide, Oryza Sativa (Rice) Extract, Caprylyl Glycol, Sambucus Nigra Fruit Extract, Black 2 (CI 77266), Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Liner
 
4.0

(based on 115 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (86)
  • Glides on smoothly (84)
  • Long-lasting (77)
  • Doesn't run (67)
  • Bold color (53)

Cons

  • Smudges or runs (22)
  • Difficult to remove (17)
  • Fades throughout day (17)
  • Difficult to apply (5)
  • Bad color (3)

Best Uses

  • Everyday (79)
  • Thin defined line (69)
  • Going out (54)
  • Thicker line (50)
  • Smoky look (15)
    • Reviewer Profile:
    • Classic style (59), Natural style (29), Trendy style (16)

Reviewed by 115 customers

Displaying reviews 1-10

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5.0

Stays on forever!

By Jenni

from Madison WI

About Me Trendy Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Difficult to Remove

Best Uses

  • Everyday
  • Going Out
  • Smoky Look
  • Thin Defined Line

Comments about It Cosmetics Superhero Liner:

I love this product it is very fine, non felt, tip. I absolutely love it.

 
1.0

Doesn't live up to 24 hours

By Lindsay

from Nashville, TN

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly

Cons

  • Fades Throughout Day
  • Smudges or Runs

Best Uses

  • Thin Defined Line

Comments about It Cosmetics Superhero Liner:

This liner consistently came off on my upper eyelid, even with eye primer. It's strange because I always use a gel or liquid eyeliner and this one has great reviews but did not live up to my expectations. I will not be purchasing again and will stick to my Lancôme liquid liner ;)

 
5.0

If you love eyeliner. You will love this !!

By Heavier

from Pittsburgh pa

About Me Classic Style

Verified Buyer

Pros

  • Best wing liner !
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Difficult to Remove

Best Uses

  • Everyday

Comments about It Cosmetics Superhero Liner:

This is great. Yes it's hard to remove. But I see That as a bonus. It's the best eyeliner I have used to date.

 
5.0

I would buy this product again and again

By Sandra

from Burbank, CALIFORNIA

About Me Natural Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • I love this liquid eyeliner. Drys perfect & quic
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thin Defined Line

    Comments about It Cosmetics Superhero Liner:

    I have been looking for a liquid eyeliner for a long time. The one I used to use from another vendor discontinued their liquid eyeliner. I am so happy to come across this product. I enjoy using other products from IT, I thought I would give this a try. No disappointment with this eyeliner. It was easy for me to use and dried quickly and stayed on all day until I cleaned it off. I would buy this over and over again. Highly recommend it.

     
    4.0

    Good product. E

    By Deb

    from St Paul

    About Me Natural Style

    Verified Buyer

    Pros

    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Superhero Liner:

      Easy to apply. Will run if eye primer is not used.

       
      5.0

      LOVE "It"

      By ClassyMe

      from Ft Myers,Fl

      About Me Classic Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Superhero Liner:

        LOVE "IT" !!!! I LOVE THE WAY IT GLIDES ON, NO MESS. I CAN APPLT IT AS THIN OR WIDE AS I NEED IT.

         
        5.0

        LOVE this liner!!!!!

        By Coffeebeanqueen

        from Michigan

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Superhero Liner:

          This is the first liquid liner that I have ever been able to use without making a complete mess. It lasts all day without running or smearing. Does not budge until I remove it. I will definitely be purchasing this again and again!

           
          5.0

          Love this eyeliner!!

          By Kelly

          from Virginia

          About Me Trendy Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics Superhero Liner:

            I love this eyeliner! It lasts through a 12hr shift and then some! Doesn't come off until I remove it with my gentle makeup remover. It goes on easy and jet black! It is also easy to do a cat eye winged look.

             
            5.0

            I love this eye liner!

            By Kat

            from St. Augustine, Fl

            About Me Classic Style

            Verified Buyer

            Pros

            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly

            Cons

              Best Uses

              • Thin Defined Line

              Comments about It Cosmetics Superhero Liner:

              I use this eyeliner every day

               
              3.0

              its ok

              By jp

              from bellingham wa

              About Me Trendy Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Long-Lasting

              Cons

              • Difficult To Apply
              • Difficult to Remove

              Best Uses

                Comments about It Cosmetics Superhero Liner:

                its just ok.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                3 Questions | 3 Answers
                Displaying questions 1-3
                • Q:

                  Does this dry to a matte or shiny finish?
                  Asked on 8/27/2017 by Starr from Wilmington NC

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Superhero Liner dries to a complete matte finish! XOXO

                    Answered on 8/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  How long is Superhero liner good for if unopened? Thanks!
                  Asked on 8/22/2017 by T-Bone from Arlington, VA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Once opened, the typical lifespan of Superhero Liner is about 2-3 months depending on use. XOXO

                    Answered on 8/23/2017 by Brand Expert from IT Cosmetics
                • Q:

                  CAN THIS BE USED ON THE WATER LINE?
                  Asked on 8/16/2017 by mimi from red bank nj

                  1 answer

                Displaying questions 1-3

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