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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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GIFT WITH PURCHASE

FREE mini Confidence in a Cream with any $35 IT Cosmetics purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE mini Confidence In A Cream w/any $35 IT Cosmetics purchase

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1298 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1064)
  • Long lasting (927)
  • Blends well (810)
  • Smooth look (767)
  • Easy removal (726)

Cons

  • Fades (69)
  • Smudges (46)
  • Difficult to apply (34)
  • Difficult removal (11)
  • Clumps (6)

Best Uses

  • Everyday (1072)
  • Going out (457)
  • Travel (327)
  • Sensitive eyes (279)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (591), Classic style (500), Trendy style (87)

Reviewed by 1298 customers

Displaying reviews 1-10

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5.0

Literally the ONLY Brow Pencil I Use

By Chels

from North Pole, Alaska

About Me Natural Style

Verified Reviewer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I used to go through all kinds of brow pencils trying to find the perfect one and I never could until my Mom introduced me to the Brow Power pencil! I was immediately hooked and have been purchasing this product religiously since!

     
    5.0

    Brow pencil

    By MilkToast

    from Birmingham AL

    About Me Classic Style

    Verified Reviewer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I love this product. Sometimes it takes a heavy hand to get it on where I want it, but it has a built-in brush to smooth everything out. I have some brow hair missing since I had chemotherapy & it fills in nicely without being overbearing. I bought it on sale once just to try & I've been hooked since. It doesn't look "drawn on", at least the way I use it.

       
      5.0

      Good

      By christine

      from springfield

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy Removal
      • Good Colors
      • Good Pigmentation

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        the first time you apply it is hard to get started, but I am glad it has a thicker lead

         
        5.0

        Wouldn't Be Without It!

        By Wally Girl

        from Chicago, IL

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Since my eyebrows have mostly disappeared, this is an essential part of my makeup kit.

          (0 of 1 customers found this review helpful)

           
          4.0

          Amazing

          By Cdoughten

          from Kalama, wa

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Love this product

            (3 of 3 customers found this review helpful)

             
            5.0

            I'm hooked

            By Jessica

            from Jacksonville Beach, FL

            Verified Reviewer

            Pros

            • Smooth Look

            Cons

              Best Uses

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                This color is an ashy/brown/grey tone. Depending on how hard you press it can be lighter or darker. I have almost black eyebrows and everything else either looked too harsh or too brown on me. This looks natural, blended and perfect. I even started using the eyebrow pencil as a subtle smokey eyeliner for days I want a natural look. Love it! Only complaint is the liner broke off from inside the pencil so I have to always apply it awkwardly. Packaging needs improvement.

                 
                5.0

                Definitely buy this product over and over again!

                By Lindon

                from San Antonio TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  I use this product to build and fill my eyebrows, the color is perfect, not too dark, just perfect!

                   
                  5.0

                  Blends extremely well

                  By Linda

                  from Highland Village, TX

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    Best eyebrow Goes on smoothly, blends in well!

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Love!

                    By Average Joe

                    from CA

                    About Me Natural Style

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      Love it, goes on smoothly. You can draw on heavy for a dramatic look or light for a natural look and the spooly on the pincle is grate, it gives such a natural blend for that perfect brow.

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      I love it

                      By Dee

                      from Laredo, TX

                      Verified Buyer

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      I really like this pencil because it doesn't fade during the day. It's easy to use and having the brow brush attached comes in handy. I have reddish dark blonde hair and those universal pencil gives me a good color to my brows.

                      Displaying reviews 1-10

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