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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1620 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1349)
  • Long lasting (1167)
  • Blends well (1023)
  • Smooth look (981)
  • Easy removal (918)

Cons

  • Fades (90)
  • Smudges (56)
  • Difficult to apply (41)
  • Difficult removal (13)
  • Clumps (9)

Best Uses

  • Everyday (1359)
  • Going out (554)
  • Travel (393)
  • Sensitive eyes (334)
    • Reviewer Profile:
    • Natural style (759), Classic style (612), Trendy style (107)
    • Was this a gift?:
    • No (7)

Reviewed by 1620 customers

Displaying reviews 1-10

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5.0

Everybody Needs Eyebrows

By Beauty Junkie

from Michigan

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    The Universal Eyebrow Pencil is easy to apply and looks very natural. The pencil lasts along time. I use it everyday as part of my makeup routine.

     
    5.0

    I love this product and will buy again!

    By sg65

    from Freeport Fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      If I want a more natural look I don't apply as much. That is one of the many things I love about the product. You can control the color.

       
      5.0

      Love!!

      By Snochic34

      from Scottsbluff, NE

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        This is the first eyebrow pencil I have consistently used and really like it! My brows are light brown/blonde and I am a bottle blonde, and love that this is one color and looks great! I have tried to match my brows but always end up using a color that is too light and I might as well not be wearing anything. I think it stays on well, even through workouts, and no problems with smudging!

         
        5.0

        Best eyebrow pencil in the market

        By Cristina

        from New york

        About Me Natural Style

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Easy to apply and blend, natural look finish

             
            5.0

            Yes, I will get it again

            By Maggie

            from Tucson

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I use it every day. Stays on until I remove it at night. Easy to remove and to put on. Love this product.

              (1 of 1 customers found this review helpful)

               
              5.0

              Love it

              By Dmc

              from Worcester, ma

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                I use this everyday and my eye brows look natural and full

                (1 of 1 customers found this review helpful)

                 
                5.0

                Great brows!

                By Grammy

                from Gp tx

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Cover gray in brows. No more plucking!

                   
                  5.0

                  Best eyebrow pencil!

                  By Smart Shopper

                  from California

                  About Me Classic Style

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Good Colors
                  • Smooth Look

                  Cons

                  • Smudges

                  Best Uses

                  • Everyday
                  • Sensitive Eyes

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  My natural eyebrow color is light brown so...Most eyebrow pencils' colors are too light or too dark, making defining the eyebrows very difficult to achieve to "natural look". The color and quality of glide that this pencil offers, makes it easy to make the eyebrows look natural in shape and color.

                   
                  4.0

                  Perfect

                  By Pam

                  from Sacramento, CA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    Excellent product. I have skimpy eyebrows and this eyebrow pencil fills in the gaps easily. The color blends with my eyebrow color. Easy to use.

                    Service and delivery comments:

                    Fast delivery.

                     
                    5.0

                    Love this product!

                    By Katie

                    from Iowa

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      I never used to do anything to my eyebrows. After watching makeup tutorials I started trying different products out, but it either seemed like to much work or it never looked natural. I got this in a sample bag and loved it so much I purchased another one for when my sample runs out. I have now incorporated doing my eyebrows into my daily makeup routine. It's fast, easy, and looks very natural. I'm very light complected and the universal color worked great for me. You can also build this product up for a darker look as well.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      32 Questions | 32 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Since it's a taupe brow pencil does this have a neutral undertone or a brown red undertone?
                        Asked on 6/7/2017 by Ashley from Chicago ,Us

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. This shade is a neutral tone and works for all brow colors by pressure technology. The lighter the pressure you use to apply, the softer the shade. The more pressure you apply, the deeper the color payoff. We hope this information is helpful! XOXO

                          Answered on 6/8/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        do u have refill for these
                        Asked on 4/16/2017 by june from sebring fl.

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! At this time we do not have refills for Brow Power Universal. We can absolutely pass along your suggestion for IT to our product team! XOXO

                          Answered on 4/17/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        how does the universal shade work?

                        thanks!
                        Asked on 2/6/2017 by vicky sloe from lexington,kentucky

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! Brow Power Universal in the shade Universal Taupe is ideal for all brow colors. Depending on your hair color, you can apply light pressure for light color pay off, and more pressure for darker color pay off. We hope IT helps! XOXO

                          Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Is brow power pencil re-refillable?
                        Asked on 1/8/2017 by frankie from Lodi CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! The Brow Power Universal Eyebrow Pencil is not refillable. You will need to repurchase IT when you are finished to continue use. We can absolutely pass along your suggestion for IT! XOXO

                          Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I have salt and pepper grey hair and my brows are black but are extremely thin due to years of overplucking. I need a product to fill in while not looking like they are drawn on. Would this product work for me?
                        Asked on 10/21/2016 by Susan from Wakefield, RI

                        1 answer

                        • Brand Expert

                          A:

                          Hi Susan, we definitely understand where you're coming from! Brow Power is perfect to help fill in while still looking super natural. IT has an oval tip to give precise application and can be lighter or darker based on how must pressure is used to apply IT! We think IT is exactly what you're looking for. XOXO

                          Answered on 10/24/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                        I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                        Asked on 5/24/2016 by Dania from Kemah, TX

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                          Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                        Asked on 5/5/2016 by donna from kingston, ma

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                          Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                          XOXO

                          Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                        Asked on 5/2/2016 by Brow Lover

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                          XOXO

                          Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this pencil come in universal gray like the IT skinny pencil?
                        Asked on 4/5/2016 by rose lover from NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                          Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                        Asked on 2/21/2016 by Deeny

                        1 answer

                        • Brand Expert

                          A:

                          This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                          XOXO

                          Answered on 2/22/2016 by Brand Expert from IT Cosmetics
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