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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

0.005 oz Item 2264028

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1682 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1399)
  • Long lasting (1205)
  • Blends well (1058)
  • Smooth look (1020)
  • Easy removal (951)

Cons

  • Fades (95)
  • Smudges (58)
  • Difficult to apply (45)
  • Difficult removal (14)
  • Clumps (10)

Best Uses

  • Everyday (1412)
  • Going out (572)
  • Travel (404)
  • Sensitive eyes (346)
    • Reviewer Profile:
    • Natural style (792), Classic style (631), Trendy style (110)
    • Was this a gift?:
    • No (7)

Reviewed by 1682 customers

Displaying reviews 1-10

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5.0

Best brow color for a natural look and quick...

By Lisa

from Pocono sPA

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Great product

     
    5.0

    My go-to for years!

    By Mandolynn

    from Detroit Mi

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      This has been my go-to brow product for years. I constantly switch between this and the ABH brow defined but I always come back to this. The color is PERFECT, the shape of the product itself is easy to handle and apply. I always get compliments on my eyebrows and I rave about this. I've purchased and repurchased many times and will continue to do so.

       
      5.0

      Love I‎t

      By K-Ro

      from Baltimore, MD

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Colors

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        This pencil is great and made my thin eyebrows look like great and natural!

         
        5.0

        I would buy this product again

        By Donna

        from Ridge NY

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Very easy to use and I like this product to fill in eye brow and shape .

           
          4.0

          Until I find something better for me, I would buy this again

          By Mel

          from Arlington, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Good Colors
          • Smooth Look

          Cons

          • Difficult To Apply
          • Fades

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          As I have aged, my eyebrows are very pale. This covers the best of any I have tried. Some are too waxy and hard to apply when you have eyebrows and just want to fill in or color what you have. Applies well if brows have moisturizer or serum on them. Then it goes on very dark but with the spoolie and a dust of powder it tones down and looks natural. (heaven help me if my sight has faded too). This product is not wonderful as it fades as the day progresses. I have tried others after leaving this product and have returned only because I am tired of buying ones that definitely don't work. It is still ok....guess better than ok as I have not found any other that looks natural and will stay as long though it will wipe right off with a damp cloth. I would recommend to a friend unless the friend could recommend one that looks as natural but stays on all day.

           
          3.0

          Made me very sad

          By allaboutbonnie

          from Cypress

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          The first uses of this brow pencil was fantastic! I loved this pencil. I always make sure I twist my pencils down after use so the pencil stays nice. After 2 uses the pencil tip fell right out. I was/am super disappointed. Going to try to return it tomorrow.

           
          3.0

          Made me very sad

          By allaboutbonnie

          from Cypress

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          The first uses of this brow pencil was fantastic! I loved this pencil. I always make sure I twist my pencils down after use so the pencil stays nice. After 2 uses the pencil tip fell right out. I was/am super disappointed. Going to try to return it tomorrow.

           
          5.0

          Good product

          By Becky

          from Mishawaka, IN

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Good product, last long.

             
            5.0

            I would buy this again! Natural looking finish/ easy to use!

            By BTrout

            from Corvallis, OR

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation

            Cons

            • Smudges

            Best Uses

            • Everyday
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I like using this when I travel because the brush is on the end. It blends well and you can apply as much as you want depending on how dark you want your brows. It blends great with my medium brown brows and looks natural. It can smudge, but also can stay on even after I swim.

             
            5.0

            Love love love

            By Jen

            from Traverse City MI

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              .

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              34 Questions | 34 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is this new IT brow pencil waterproof? Thank you
                Asked on 8/12/2017 by Libby from Lake ridge va

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Brow Power Universal is completely budge-proof and smudge-proof. IT lasts all day until you take IT off! XOXO

                  Answered on 8/14/2017 by Brand Expert from IT Cosmetics
              • Q:

                How much product is in the applicator?
                Asked on 7/6/2017 by Laura Crawford from undisclosed

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Brow Power Universal contains 0.16 g of product. XOXO

                  Answered on 7/10/2017 by Brand Expert from IT Cosmetics
              • Q:

                Since it's a taupe brow pencil does this have a neutral undertone or a brown red undertone?
                Asked on 6/7/2017 by Ashley from Chicago ,Us

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. This shade is a neutral tone and works for all brow colors by pressure technology. The lighter the pressure you use to apply, the softer the shade. The more pressure you apply, the deeper the color payoff. We hope this information is helpful! XOXO

                  Answered on 6/8/2017 by Brand Expert from IT Cosmetics
              • Q:

                do u have refill for these
                Asked on 4/16/2017 by june from sebring fl.

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! At this time we do not have refills for Brow Power Universal. We can absolutely pass along your suggestion for IT to our product team! XOXO

                  Answered on 4/17/2017 by Brand Expert from IT Cosmetics
              • Q:

                how does the universal shade work?

                thanks!
                Asked on 2/6/2017 by vicky sloe from lexington,kentucky

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for your question! Brow Power Universal in the shade Universal Taupe is ideal for all brow colors. Depending on your hair color, you can apply light pressure for light color pay off, and more pressure for darker color pay off. We hope IT helps! XOXO

                  Answered on 2/9/2017 by Brand Expert from IT Cosmetics
              • Q:

                Is brow power pencil re-refillable?
                Asked on 1/8/2017 by frankie from Lodi CA

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! The Brow Power Universal Eyebrow Pencil is not refillable. You will need to repurchase IT when you are finished to continue use. We can absolutely pass along your suggestion for IT! XOXO

                  Answered on 1/9/2017 by Brand Expert from IT Cosmetics
              • Q:

                I have salt and pepper grey hair and my brows are black but are extremely thin due to years of overplucking. I need a product to fill in while not looking like they are drawn on. Would this product work for me?
                Asked on 10/21/2016 by Susan from Wakefield, RI

                1 answer

                • Brand Expert

                  A:

                  Hi Susan, we definitely understand where you're coming from! Brow Power is perfect to help fill in while still looking super natural. IT has an oval tip to give precise application and can be lighter or darker based on how must pressure is used to apply IT! We think IT is exactly what you're looking for. XOXO

                  Answered on 10/24/2016 by Brand Expert from IT Cosmetics
              • Q:

                I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                Asked on 5/24/2016 by Dania from Kemah, TX

                1 answer

                • Brand Expert

                  A:

                  Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                  Answered on 5/25/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                Asked on 5/5/2016 by donna from kingston, ma

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                  Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                  XOXO

                  Answered on 5/6/2016 by Brand Expert from IT Cosmetics
              • Q:

                Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                Asked on 5/2/2016 by Brow Lover

                1 answer

                • Brand Expert

                  A:

                  Hi
                  You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                  XOXO

                  Answered on 5/4/2016 by Brand Expert from IT Cosmetics
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