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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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FREE mini Confidence in a Cream with any $35 IT Cosmetics purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE mini Confidence In A Cream w/any $35 IT Cosmetics purchase

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1296 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1062)
  • Long lasting (925)
  • Blends well (808)
  • Smooth look (765)
  • Easy removal (724)

Cons

  • Fades (69)
  • Smudges (46)
  • Difficult to apply (34)
  • Difficult removal (11)
  • Clumps (6)

Best Uses

  • Everyday (1070)
  • Going out (455)
  • Travel (325)
  • Sensitive eyes (278)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (590), Classic style (499), Trendy style (87)

Reviewed by 1296 customers

Displaying reviews 1-10

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5.0

Good

By christine

from springfield

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Good Colors
  • Good Pigmentation

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    the first time you apply it is hard to get started, but I am glad it has a thicker lead

     
    5.0

    Wouldn't Be Without It!

    By Wally Girl

    from Chicago, IL

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Since my eyebrows have mostly disappeared, this is an essential part of my makeup kit.

       
      4.0

      Amazing

      By Cdoughten

      from Kalama, wa

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        Love this product

        (1 of 1 customers found this review helpful)

         
        5.0

        I'm hooked

        By Jessica

        from Jacksonville Beach, FL

        Verified Reviewer

        Pros

        • Smooth Look

        Cons

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            This color is an ashy/brown/grey tone. Depending on how hard you press it can be lighter or darker. I have almost black eyebrows and everything else either looked too harsh or too brown on me. This looks natural, blended and perfect. I even started using the eyebrow pencil as a subtle smokey eyeliner for days I want a natural look. Love it! Only complaint is the liner broke off from inside the pencil so I have to always apply it awkwardly. Packaging needs improvement.

             
            5.0

            Definitely buy this product over and over again!

            By Lindon

            from San Antonio TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I use this product to build and fill my eyebrows, the color is perfect, not too dark, just perfect!

               
              5.0

              Blends extremely well

              By Linda

              from Highland Village, TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Best eyebrow Goes on smoothly, blends in well!

                (0 of 1 customers found this review helpful)

                 
                5.0

                Love!

                By Average Joe

                from CA

                About Me Natural Style

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Love it, goes on smoothly. You can draw on heavy for a dramatic look or light for a natural look and the spooly on the pincle is grate, it gives such a natural blend for that perfect brow.

                   
                  5.0

                  I love it

                  By Dee

                  from Laredo, TX

                  Verified Buyer

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  I really like this pencil because it doesn't fade during the day. It's easy to use and having the brow brush attached comes in handy. I have reddish dark blonde hair and those universal pencil gives me a good color to my brows.

                   
                  5.0

                  Love this product!!!!

                  By Frankie

                  from Macomb, MI

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    I love, love, love this product!!!!! I have very sparse eyebrows and have tried a number of products that either don't last or look completely unnatural. This product can be applied as lightly or heavily as needed. You always have a natural looking brow with all day coverage. Stays on until you wash it off. I highly recommend.

                    (1 of 1 customers found this review helpful)

                     
                    1.0

                    Too thick - Wouldn't buy again

                    By Jenn

                    from Los Angeles, CA

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy Removal

                    Cons

                    • Difficult To Apply

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    I wouldn't recommend this because after you use it once the end of the 'crayon' widens and it makes it difficult to apply. If you have just a couple missing hairs in the middle of your eyebrows this would be okay, however if you need any fine line or anything not in the center of the eyebrow it won't work. Color is pretty universal though.

                    Displaying reviews 1-10

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