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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.5

(based on 1248 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1021)
  • Long lasting (887)
  • Blends well (772)
  • Smooth look (731)
  • Easy removal (686)

Cons

  • Fades (67)
  • Smudges (46)
  • Difficult to apply (32)
  • Difficult removal (11)
  • Clumps (6)

Best Uses

  • Everyday (1026)
  • Going out (430)
  • Travel (307)
  • Sensitive eyes (265)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (570), Classic style (477), Trendy style (85)

Reviewed by 1248 customers

Displaying reviews 1-10

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4.0

Love this brow pencil!

By Paulette "Nana"

from Frankston,Texas

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Try this and all the products by It!

     
    5.0

    Great product

    By Sam

    from Ia

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Use everyday!

      (1 of 1 customers found this review helpful)

       
      5.0

      Brow Power is an understatement..

      By DK

      from Campbell, CA.

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        Comes with a brush for blending. Apply once and you're all set. Wipes off easily with makeup remover.
        Best of all, it look Natural.

         
        4.0

        Love this brow pencil

        By Momma

        from Morgantown, WV

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          My brows are thinning and this brow pencil from IT Cosmetic does the trick of giving me the look of fuller brows.

           
          4.0

          I would buy again.

          By susie

          from dallas TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Only negative: the lead (stick) falls out easily. I've lost two leads in the past. Otherwise, the product is quite universal.

             
            5.0

            Good Stuff!

            By Cindyann

            from Huntington,NY

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Received a sample size as a gift from Ulta. It's easy application and great color. Haven't used anything else since!

               
              5.0

              love it!!

              By Lisa

              from Haslet, Tx.

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  best brow pencil hands down

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  This is hands down the best !

                  By Jen

                  from Morristown, TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    The taupe color blends with any complexion and hair color.

                     
                    5.0

                    Looks great on everybody!

                    By Joanne

                    from Charlotte NC

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Good Colors
                    • Good Pigmentation
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Travel

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      I'm a hairdresser and this looks great on everyone!

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Great for thin/light eyebrows!!

                      By melz11

                      from Philadelphia, PA

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy Removal
                      • Easy To Apply
                      • Good Colors
                      • Good Pigmentation
                      • Long Lasting
                      • Smooth Look

                      Cons

                        Best Uses

                        • Everyday

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                        I have dirty blond hair and very thin, light eyebrows. Every pencil I have tried has been way too dark and artificial looking. I wanted to find something that looked Natural and just enhanced my natural brows and did not make them look "painted on" or much darker than my natural color. The universal taupe color works great with many different varying blond/light brown colors.

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        30 Questions | 30 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          how does the universal shade work?

                          thanks!
                          Asked on 2/6/2017 by vicky sloe from lexington,kentucky

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! Brow Power Universal in the shade Universal Taupe is ideal for all brow colors. Depending on your hair color, you can apply light pressure for light color pay off, and more pressure for darker color pay off. We hope IT helps! XOXO

                            Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is brow power pencil re-refillable?
                          Asked on 1/8/2017 by frankie from Lodi CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! The Brow Power Universal Eyebrow Pencil is not refillable. You will need to repurchase IT when you are finished to continue use. We can absolutely pass along your suggestion for IT! XOXO

                            Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I have salt and pepper grey hair and my brows are black but are extremely thin due to years of overplucking. I need a product to fill in while not looking like they are drawn on. Would this product work for me?
                          Asked on 10/21/2016 by Susan from Wakefield, RI

                          1 answer

                          • Brand Expert

                            A:

                            Hi Susan, we definitely understand where you're coming from! Brow Power is perfect to help fill in while still looking super natural. IT has an oval tip to give precise application and can be lighter or darker based on how must pressure is used to apply IT! We think IT is exactly what you're looking for. XOXO

                            Answered on 10/24/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                          I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                          Asked on 5/24/2016 by Dania from Kemah, TX

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                            Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                          Asked on 5/5/2016 by donna from kingston, ma

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                            Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                            XOXO

                            Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                          Asked on 5/2/2016 by Brow Lover

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                            XOXO

                            Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this pencil come in universal gray like the IT skinny pencil?
                          Asked on 4/5/2016 by rose lover from NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                            Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                          Asked on 2/21/2016 by Deeny

                          1 answer

                          • Brand Expert

                            A:

                            This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                            XOXO

                            Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                          Asked on 1/12/2016 by Ulta fan from NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                            XOXOX

                            Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Has this item been tested on animals?
                          Asked on 1/7/2016 by Gracie

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            None of our products are tested on animals as we are a peta cruelty free brand.
                            XOXO

                            Answered on 1/13/2016 by Brand Expert from IT Cosmetics
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