skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyebrows
  • / Brow Power Universal Eyebrow Pencil
It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

Ask a Question

Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.5

(based on 1016 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (815)
  • Long lasting (715)
  • Blends well (610)
  • Smooth look (580)
  • Easy removal (533)

Cons

  • Fades (50)
  • Smudges (33)
  • Difficult to apply (29)
  • Difficult removal (11)
  • Clumps (5)

Best Uses

  • Everyday (818)
  • Going out (352)
  • Travel (242)
  • Sensitive eyes (216)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (454), Classic style (387), Trendy style (71)
    • Skin Tone:
    • Medium (523), Fair (387), Deep (17)

Reviewed by 1016 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Perfect eyebrow pencil for anyone

By Laboyd

from Vancouver

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I didn't believe that one eye pencil color could be universal but this one seems to be just that. I have auburn hair and light complexion and this pencil works for me. It also works for my daughter who has dark brown hair and more color in her complexion. Goes on very easily and smoothly and blends quickly with the little brush end. It stays on all day and removes easily at night with my regular cleansing routine.

    • Skin Tone:
    • Fair
     
    5.0

    Awesome product

    By Suzie Girl

    from Walnut Creek

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      This stuff is great, it looks natural and covers grey. Worth every penny!

      • Skin Tone:
      • Medium
       
      5.0

      Would buy again!

      By Jan

      from Seattle, WA

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        Great product!

        • Skin Tone:
        • Fair
         
        5.0

        Fantastic

        By Swishe

        from Lantana FL

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I lost my eyebrows due to chemo. This stuff rocks!!!!! Only one I've found that lasts all day .

          • Skin Tone:
          • Medium
           
          4.0

          Love it

          By Alyssa

          from Alaska

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            It's a little less pigmented than I initially expected so you do have to be a little persistent with applying but that also makes for less mistakes since it doesn't just smear right on.

            • Skin Tone:
            • Medium
             
            5.0

            I would for sure buy this product again.

            By Paula

            from Utah County Utah

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Sensitive Eyes

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              As I got older I noticed that I did not have the fullness in my eyebrows and as I got older I wore less makeup and this was a way to start looking younger but also have eyebrows without over doing them.

              • Skin Tone:
              • Fair
               
              5.0

              Just love it ! Doesn't pull my brows out. Goes on very essy.

              By Faye The flower girl.

              from Va.

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Love how easy it goes on !

                • Skin Tone:
                • Fair
                 
                5.0

                LoveLoveLove

                By Shawnee

                from Ohio

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  I use this everyday! Goes on super easy and stays until I wash it off at night.

                  • Skin Tone:
                  • Fair
                   
                  1.0

                  LAST TIME I BUY THIS

                  By JUST ME

                  from ARIZONA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult To Apply

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    HARD TO APPLY AND NOT WHAT I EXPECTED

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    I really love this eyebrow pencil!!!!!

                    By Gabby

                    from Lawrence, Kansas

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Travel

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      This pencil is super easy to use and makes my eyebrows look great!!!

                      • Skin Tone:
                      • Fair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      27 Questions | 27 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                        I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                        Asked on 5/24/2016 by Dania from Kemah, TX

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                          Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                        Asked on 5/5/2016 by donna from kingston, ma

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                          Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                          XOXO

                          Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                        Asked on 5/2/2016 by Brow Lover

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                          XOXO

                          Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this pencil come in universal gray like the IT skinny pencil?
                        Asked on 4/5/2016 by rose lover from NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                          Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                        Asked on 2/21/2016 by Deeny

                        1 answer

                        • Brand Expert

                          A:

                          This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                          XOXO

                          Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                        Asked on 1/12/2016 by Ulta fan from NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                          XOXOX

                          Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Has this item been tested on animals?
                        Asked on 1/7/2016 by Gracie

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          None of our products are tested on animals as we are a peta cruelty free brand.
                          XOXO

                          Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        What color would this be ?
                        Asked on 12/25/2015 by millionaire from San Diego

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks so much for your question. This comes in one shade called Universal Taupe. It uses pressure technology to work for all shades of hair based on how light or hard you apply it! Hope that helps. XO

                          Answered on 12/28/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi, is there anyway to sharpen the pencil. Thanks
                        Asked on 9/19/2015 by Lisa from Washington

                        1 answer

                        • Brand Expert

                          A:

                          Hi there

                          Thank you so much for your question
                          Brow Power Universal Pencil is automatic so just twist it up, there is
                          no sharpener for it.

                          Hope that helps!
                          XOXO

                          Answered on 9/29/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Don't you have a eyebrown pencil that has different colors and you choose which one matches your hair color?
                        Asked on 9/15/2015 by jules from Dallas, Texas

                        1 answer

                        • Brand Expert

                          A:

                          Hi there,

                          Thanks so much for your question. We do have our Brow Perfector 5-In-1 Power Gel Pencil that comes in 5 different shades.

                          XOXO

                          Answered on 9/23/2015 by Brand Expert from IT Cosmetics
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?