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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.5

(based on 969 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (773)
  • Long lasting (678)
  • Blends well (576)
  • Smooth look (549)
  • Easy removal (504)

Cons

  • Fades (50)
  • Smudges (32)
  • Difficult to apply (27)
  • Difficult removal (10)
  • Clumps (4)

Best Uses

  • Everyday (774)
  • Going out (333)
  • Travel (227)
  • Sensitive eyes (203)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (435), Classic style (367), Trendy style (65)
    • Skin Tone:
    • Medium (498), Fair (366), Deep (17)

Reviewed by 969 customers

Displaying reviews 1-10

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3.0

I still buy it

By Melissa

from Pennsylvania

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Wax fall out

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I love how it looks,hate how it falls out of tube

    • Skin Tone:
    • Medium
     
    5.0

    BEST eyebrow pencil EVER!!

    By Alex F.

    from Houston, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I have platiunum blonde hair so a good eyebrow pencil is a must since my eyebrows are so light and this brow pencil delivers! I have tried at least 10 different brow pencils/gels/powders and this pencil is by far the easiest one to use and looks so natural! This brow pencil will forever be a staple in my makeup bag and have already gone thru 3! I'm so glad an Ulta employee suggested this produce to me! This brow pencil is worth every penny and I can't say enough wonderful things about it!

      • Skin Tone:
      • Deep
       
      3.0

      Mehh..

      By The New Nic

      from MS by way of TN

      About Me Natural Style

      Verified Buyer

      Pros

      • Good Pigmentation
      • Smooth Look

      Cons

      • Difficult To Apply
      • Slightly hard

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      This was an impulse buy. I tried the tester in the store and was surprised at the result I was getting. I decided to buy it for myself. When I say impulse, I mean IMPULSE. I didn't feel like being in the store and waiting to do a full brow so I opted to buy it and do it at home. Once I got home and opened my new one to try, I wasn't as please. It does a really good job of filling, eventually. Maybe because it's a brand new pencil, but it felt a little harsh on my brows and seemed like it was taking forever to get my desired look. -- I should also add that I'm super picky when it comes to my brows..so there's that..

      • Skin Tone:
      • Deep
       
      5.0

      Only one I use.

      By Kelly

      from Fort Worth Texas

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        Love everything bout this

        • Skin Tone:
        • Medium
         
        4.0

        Will Never Stop Buying

        By Traveling CPA

        from Denver, CO

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

        • Product Prone to Breakage

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I've used this product for years; it is by far the best, most natural looking brow pencil I've used (and I've tried many!). The only downside to this product is that occasionally IT Cosmetics produces batches whereby the pencil falls out of the tube. It's annoying and causes you to use lose product/not use it all. In the 3+ years I've been buying this, I've probably had to exchange it at least 6-7 times. Not a huge deal, but inconvenient.

        • Skin Tone:
        • Fair
         
        5.0

        I love Brow Power! I won't buy anything else.

        By Roxy Baby

        from El Cajon, CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I put it on in the morning and it lasts all day. I will sometimes have to reapply on faded areas if going out later after work, but not often and depends if it's been a hot day or not.

          • Skin Tone:
          • Fair
           
          5.0

          I will buy this pencil again

          By Janrit

          from Long Island ny

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Found it easy to apply.

            • Skin Tone:
            • Fair
             
            3.0

            Still unsure about this

            By Sandy

            from Loganville ga.

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Good Colors
            • Long Lasting

            Cons

            • Difficult To Apply

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I like that it's powder form and in a pencil but it seems like it doesn't really want to go my eye brows.

            • Skin Tone:
            • Medium
             
            5.0

            Great product

            By happy

            from Tacoma, Wa

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Love this product.

              • Skin Tone:
              • Medium
               
              5.0

              Amazing!

              By Courtney

              from New Jersey

              About Me Natural Style

              Pros

              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

              • Difficult Removal

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I love this stuff! Easy to apply, looks super natural.

              • Skin Tone:
              • Fair

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              27 Questions | 27 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                Asked on 5/24/2016 by Dania from Kemah, TX

                1 answer

                • Brand Expert

                  A:

                  Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                  Answered on 5/25/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                Asked on 5/5/2016 by donna from kingston, ma

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                  Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                  XOXO

                  Answered on 5/6/2016 by Brand Expert from IT Cosmetics
              • Q:

                Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                Asked on 5/2/2016 by Brow Lover

                1 answer

                • Brand Expert

                  A:

                  Hi
                  You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                  XOXO

                  Answered on 5/4/2016 by Brand Expert from IT Cosmetics
              • Q:

                Does this pencil come in universal gray like the IT skinny pencil?
                Asked on 4/5/2016 by rose lover from NY

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                  Answered on 4/6/2016 by Brand Expert from IT Cosmetics
              • Q:

                How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                Asked on 2/21/2016 by Deeny

                1 answer

                • Brand Expert

                  A:

                  This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                  XOXO

                  Answered on 2/22/2016 by Brand Expert from IT Cosmetics
              • Q:

                My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                Asked on 1/12/2016 by Ulta fan from NY

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                  XOXOX

                  Answered on 1/13/2016 by Brand Expert from IT Cosmetics
              • Q:

                Has this item been tested on animals?
                Asked on 1/7/2016 by Gracie

                1 answer

                • Brand Expert

                  A:

                  Hi
                  None of our products are tested on animals as we are a peta cruelty free brand.
                  XOXO

                  Answered on 1/13/2016 by Brand Expert from IT Cosmetics
              • Q:

                What color would this be ?
                Asked on 12/25/2015 by millionaire from San Diego

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks so much for your question. This comes in one shade called Universal Taupe. It uses pressure technology to work for all shades of hair based on how light or hard you apply it! Hope that helps. XO

                  Answered on 12/28/2015 by Brand Expert from IT Cosmetics
              • Q:

                Hi, is there anyway to sharpen the pencil. Thanks
                Asked on 9/19/2015 by Lisa from Washington

                1 answer

                • Brand Expert

                  A:

                  Hi there

                  Thank you so much for your question
                  Brow Power Universal Pencil is automatic so just twist it up, there is
                  no sharpener for it.

                  Hope that helps!
                  XOXO

                  Answered on 9/29/2015 by Brand Expert from IT Cosmetics
              • Q:

                Don't you have a eyebrown pencil that has different colors and you choose which one matches your hair color?
                Asked on 9/15/2015 by jules from Dallas, Texas

                1 answer

                • Brand Expert

                  A:

                  Hi there,

                  Thanks so much for your question. We do have our Brow Perfector 5-In-1 Power Gel Pencil that comes in 5 different shades.

                  XOXO

                  Answered on 9/23/2015 by Brand Expert from IT Cosmetics
              Displaying questions 1-10Previous | Next »

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