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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1197 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (975)
  • Long lasting (848)
  • Blends well (736)
  • Smooth look (697)
  • Easy removal (647)

Cons

  • Fades (63)
  • Smudges (43)
  • Difficult to apply (31)
  • Difficult removal (11)
  • Clumps (6)

Best Uses

  • Everyday (985)
  • Going out (411)
  • Travel (291)
  • Sensitive eyes (254)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (544), Classic style (457), Trendy style (82)

Reviewed by 1197 customers

Displaying reviews 1-10

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4.0

Great

By Kelly

from Gilroy, CA

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Pigmentation

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Love how it's oval shaped which helps with the structure!

     
    5.0

    Love, love, love!

    By Animals and fashion

    from Pa

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      My eyebrows have never looked so good!

       
      5.0

      Wouldn't be withou it

      By Scorpio+70

      from Germantown Ohio

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

      • Smudges

      Best Uses

      • Going Out

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      This brow pencil allows me to fill in brows using a stencil, as I have no brows. I like the taupe even though I have white hair. Looks great, lots of compliments

       
      5.0

      Holy grail.

      By Loz

      from Cleveland, OH

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I will never use another pencil again. This is so easy to use and incredablely long lasting. Live the spoolie on the end. Works perfect for my blonde hair.

         
        5.0

        Love it!

        By Ang

        from Johnson City, TN

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Love it! Very easy to use, goes on smooth and stays on with no running or smearing. Container was also good quality.

           
          5.0

          I Hope you always carry this product

          By Lilybean

          from KC, MO

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Easy to apply and looks great.

             
            2.0

            Not easy.

            By Linda

            from Tyler, Tx.

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Good Pigmentation
            • Good Variety of Colors

            Cons

            • Difficult To Apply
            • Fades
            • Smudges

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I need more practice on the application. I have blonde, thin brows.

             
            5.0

            My favorite!!

            By Thin brows

            from Dallas TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Use it daily

               
              5.0

              Best brow pencil!

              By Rachel

              from Sacramento, CA

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Received this pencil as part of a Rachel Zoe's Box of Style. I instantly loved it and happy that it is affordable. This is my forever brow pencil!

                 
                5.0

                My holy grail eyebrow pencil

                By Nicole

                from Charlotte, NC

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Use it to fill in and touch up my brows everyday.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  29 Questions | 29 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is brow power pencil re-refillable?
                    Asked on 1/8/2017 by frankie from Lodi CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Brow Power Universal Eyebrow Pencil is not refillable. You will need to repurchase IT when you are finished to continue use. We can absolutely pass along your suggestion for IT! XOXO

                      Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have salt and pepper grey hair and my brows are black but are extremely thin due to years of overplucking. I need a product to fill in while not looking like they are drawn on. Would this product work for me?
                    Asked on 10/21/2016 by Susan from Wakefield, RI

                    1 answer

                    • Brand Expert

                      A:

                      Hi Susan, we definitely understand where you're coming from! Brow Power is perfect to help fill in while still looking super natural. IT has an oval tip to give precise application and can be lighter or darker based on how must pressure is used to apply IT! We think IT is exactly what you're looking for. XOXO

                      Answered on 10/24/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                    I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                    Asked on 5/24/2016 by Dania from Kemah, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                      Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                    Asked on 5/5/2016 by donna from kingston, ma

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                      Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                      XOXO

                      Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                    Asked on 5/2/2016 by Brow Lover

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                      XOXO

                      Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this pencil come in universal gray like the IT skinny pencil?
                    Asked on 4/5/2016 by rose lover from NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                      Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                    Asked on 2/21/2016 by Deeny

                    1 answer

                    • Brand Expert

                      A:

                      This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                      XOXO

                      Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                    Asked on 1/12/2016 by Ulta fan from NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                      XOXOX

                      Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Has this item been tested on animals?
                    Asked on 1/7/2016 by Gracie

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      None of our products are tested on animals as we are a peta cruelty free brand.
                      XOXO

                      Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What color would this be ?
                    Asked on 12/25/2015 by millionaire from San Diego

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks so much for your question. This comes in one shade called Universal Taupe. It uses pressure technology to work for all shades of hair based on how light or hard you apply it! Hope that helps. XO

                      Answered on 12/28/2015 by Brand Expert from IT Cosmetics
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