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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1510 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1249)
  • Long lasting (1083)
  • Blends well (950)
  • Smooth look (902)
  • Easy removal (850)

Cons

  • Fades (83)
  • Smudges (51)
  • Difficult to apply (40)
  • Difficult removal (13)
  • Clumps (8)

Best Uses

  • Everyday (1260)
  • Going out (523)
  • Travel (371)
  • Sensitive eyes (316)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (699), Classic style (576), Trendy style (100)

Reviewed by 1510 customers

Displaying reviews 1-10

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4.0

Love this ... sadly need to repurchase as not refillable.

By Ms Vicki

from Independence MO

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Brush included feathery strokes or lines

     
    5.0

    Pleasantly surprised!

    By DK Olga

    from Mandan

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      It looked natural on me. Have had no other produce work this well on my blonde eyebrows. Very pleased.

       
      5.0

      Best eyebrow pencil I have tried.

      By Lola

      from Chapel Hill NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I wish it was less expensive.

         
        5.0

        I like this product.

        By Linda

        from Houston, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I like this product and would recommend it to a friend.

           
          5.0

          Love It!

          By Leosrule

          from Portland, ME

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

          • Difficult Removal

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Stays on all day

           
          5.0

          Better than all products I've used.

          By Nancy C

          from Bremerton WA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I've tried many brow products in all price ranges and this is the best. It covers gray and fills in all the missing spaces.

             
            5.0

            I love this product.

            By Lbart

            from Michigan

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                This eyebrow liner is amazing! The color is universal so it works on anyone.

                 
                4.0

                i would buys this product again

                By Fancy

                from Princeton NJ

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  At first the eye pencil seemed to go on hard, but after the third use it became smooth. i like the fact that I didn't have to choose a color, it seems to adapt itself to my complexion. I would buy it again.

                   
                  5.0

                  Love it. Very natural looking color. Easy to use.

                  By sugarnspice10172

                  from Miami, Florida

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                  • A bit pricey

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  This is my second time buying it. It goes on smoothly and you use the brow brush that comes with it to blend it. Most of my makeup fades but I've never had that happen with my brows. I even went swimming with it and it didn't come off

                   
                  5.0

                  Love it!

                  By AngelFire

                  from Kansas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Sensitive Eyes

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    Was introduced to this by Ulta staff....absolutely love it!

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    31 Questions | 31 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      do u have refill for these
                      Asked on 4/16/2017 by june from sebring fl.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! At this time we do not have refills for Brow Power Universal. We can absolutely pass along your suggestion for IT to our product team! XOXO

                        Answered on 4/17/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      how does the universal shade work?

                      thanks!
                      Asked on 2/6/2017 by vicky sloe from lexington,kentucky

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Brow Power Universal in the shade Universal Taupe is ideal for all brow colors. Depending on your hair color, you can apply light pressure for light color pay off, and more pressure for darker color pay off. We hope IT helps! XOXO

                        Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is brow power pencil re-refillable?
                      Asked on 1/8/2017 by frankie from Lodi CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Brow Power Universal Eyebrow Pencil is not refillable. You will need to repurchase IT when you are finished to continue use. We can absolutely pass along your suggestion for IT! XOXO

                        Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have salt and pepper grey hair and my brows are black but are extremely thin due to years of overplucking. I need a product to fill in while not looking like they are drawn on. Would this product work for me?
                      Asked on 10/21/2016 by Susan from Wakefield, RI

                      1 answer

                      • Brand Expert

                        A:

                        Hi Susan, we definitely understand where you're coming from! Brow Power is perfect to help fill in while still looking super natural. IT has an oval tip to give precise application and can be lighter or darker based on how must pressure is used to apply IT! We think IT is exactly what you're looking for. XOXO

                        Answered on 10/24/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I used the YBBB universal in the past and have tried other brow products in the interim. Was wanting to purchase YBBB universal pencil but am not finding it anywhere, is this the replacement for it?
                      I've tried the brow power super skinny but it's not the same formula as the old YBBB.
                      Asked on 5/24/2016 by Dania from Kemah, TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help! This is actually the original Brow Power, it came before the YBBB! The formula is the same, the tip is just a different shape, it's an oval but it applies just like the pencil you know and love! XOXO

                        Answered on 5/25/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                      Asked on 5/5/2016 by donna from kingston, ma

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                        Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                        XOXO

                        Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                      Asked on 5/2/2016 by Brow Lover

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                        XOXO

                        Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this pencil come in universal gray like the IT skinny pencil?
                      Asked on 4/5/2016 by rose lover from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                        Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                      Asked on 2/21/2016 by Deeny

                      1 answer

                      • Brand Expert

                        A:

                        This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                        XOXO

                        Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                      Asked on 1/12/2016 by Ulta fan from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                        XOXOX

                        Answered on 1/13/2016 by Brand Expert from IT Cosmetics
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