skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeliner
  • / 24/7 Waterline Eye Pencil
Urban Decay Cosmetics 24%2F7 Waterline Eye Pencil

Urban Decay Cosmetics

24/7 Waterline Eye Pencil

Legend

Item #: 2293456 Size: 0.04 oz

Options

Developed specifically for use on the inner rim in the waterline (and fully legit), Urban Decay's creamy, demi-matte 24/7 Waterline Eye Pencil lays down waterproof color that lasts all day - in a range of never-before-seen shades. This is a liner like no other.

Even creamier than UD's original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won't budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives.

So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end.
Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Start at the outer corner of your eye (looking straight ahead) and work your way across with longer, gentle strokes (apply pressure toward lashes). Stop three-quarters of the way in. Start again at the inner corner until the lines meet.
Legend: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

Rail: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

Mood: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).

Push: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide).

Street: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay Cosmetics24/7 Waterline Eye Pencil
 
3.8

(based on 466 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (289)
  • Glides on smoothly (196)
  • Long-lasting (184)
  • Doesn't run (168)
  • Easy removal (152)

Cons

  • Fades throughout day (84)
  • Smudges or runs (59)
  • Difficult to apply (52)
  • Fades (31)
  • Difficult to remove (29)

Best Uses

  • Everyday (304)
  • Going out (187)
  • Smoky look (76)
  • Thicker line (68)
  • Thin defined line (64)
    • Reviewer Profile:
    • Classic style (176), Natural style (158), Trendy style (61), Brand buyer (6)
    • My Beauty Routine Takes:
    • 30 minutes (4)

Reviewed by 466 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Yes

By Tiney

from Fort Wayne

About Me Classic Style

Verified Buyer

Pros

  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Going Out
    • Smoky Look

    Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

    Long-lasting

     
    5.0

    best eyeliner

    By Angel

    from Florence, SC

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

      Love how it goes on and last. Great colors!

       
      1.0

      Will never buy again, returned it.

      By Katie

      from OKC, OK

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Easily

      Cons

      • Bad Color
      • Difficult To Apply
      • Fades Throughout Day

      Best Uses

        Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

        Too difficult to apply. Did not go on well.

         
        5.0

        In love

        By Mariams

        from Barboursville West Virginia

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Difficult to Remove
        • Smudges or Runs

        Best Uses

        • Everyday
        • Smoky Look

        Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

        I like to put it in my water line , best water line eyeliner ever ,I wish it was not supposed to sharpen

         
        5.0

        Best liner ever

        By ;)

        from TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

          My fav brand all UD products are amazing

           
          5.0

          I love it and will be buying it again

          By VictoriaSuzanne

          from Grand Blanc, Mi

          About Me Classic Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

          I use it daily and doesn't smudge at all.

           
          3.0

          Doesn't last long like it says

          By stefanie

          from seattle, wa

          Verified Buyer

          Pros

            Cons

            • Fades Throughout Day

            Best Uses

              Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

              I'm a little disappointed actually. It doesn't work as well as I was expecting- especially since the name of it is "waterline 24/7". My issue is it doesn't glide on very well and you have to apply it a few times for it to look dark, then it only lasts about an hour or two before it's missing from your waterline.

               
              4.0

              I will buy this again!

              By Lo the Makeup Addict

              from Marshfield, WI

              About Me Trendy Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

              • Dulls Fast

              Best Uses

              • Everyday
              • Thicker Line
              • Thin Defined Line

              Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

              I love this product because it stays put. The only thing is it dulls very fast and doesn't sharpen very well. I feel like I used more product than I needed to.

               
              5.0

              Definitely the right one!!

              By Julia

              from Michigan

              About Me Classic Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line
                • Thin Defined Line

                Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

                I have been looking for a good -great waterproof penciled and I have found it!! Love it

                 
                1.0

                Hard pass

                By Natashav2003

                from South Dakota

                Verified Buyer

                Pros

                  Cons

                  • Bad Color
                  • Difficult To Apply

                  Best Uses

                    Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

                    I can't believe they call this waterline liner. No matter how dry the waterline is it barely goes on, color is gray at best and that's after several attempts. Went back asap.

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »