Ulta Beauty World
Tickets on sale Wednesday, January 21 at 9am CT
A larger-than-life experience you’ll never forget.
Ticket information
Everyone's a VIP at Ulta Beauty World! Limited tickets are available to join us at the Orange County Convention Center in Orlando, FL.
Ulta Beauty World Masterclass
Unlock an unforgettable beauty experience with an exclusive, hands-on learning session led by top industry experts and brand founders. Expect insider tips, pro techniques and personalized guidance. Each class is designed to elevate your beauty routine with practical skills through direct access to expert Q&A and curated product recommendations.
- Event date: April 15
- Price: $75, plus $5 processing fee
- Includes: Half-day Masterclass on April 15 and featured brand products
- Excludes: Ulta Beauty World Expo on April 16 and swag bag
Ulta Beauty World Expo
Discover the magic and connect with 200+ of the biggest beauty brands, explore exclusive experiences and learn from top industry experts. From tutorials to interactive beauty moments, there’s something for every beauty lover.
- Event date: April 16
- Price: $160, plus $5 processing fee
- Includes: Ulta Beauty World Expo on April 16 and swag bag
- Excludes: Masterclass on April 15 and featured brand products
Ulta Beauty World Masterclass & Expo
A select number of discounted tickets are available for both the Expo and Masterclasses. Secure your spot for two iconic days of beauty!
- Event dates: April 15 & 16
- Price: $199, plus $5 processing fee
- Includes: Masterclass on April 15 and featured brand products, plus Ulta Beauty World Expo on April 16 and swag bag
Ulta Beauty World Expo
Thursday, April 16
Brand partner booths
200+ brand partners bringing exclusive experiences and giveaways
Ulta Beauty booth
Hair & makeup services, photo ops—even ear piercing!
High-energy atmosphere
A live DJ, fun food, delicious drinks and uniquely Ulta Beauty moments.
Swag bags & surprises
Walk away with a swag bag valued at over $2,000
Ulta Beauty World 2025 was a vibe, y’all
A tip of the hat to all the beauty lovers who showed up and showed out. Our inaugural event in San Antonio was next level—we can’t wait to see you in Orlando!
Ulta Beauty World is an immersive beauty experience like no other! Connect with brands you love, explore exclusive experiences and discover what makes beauty feel truly special.
No, when purchasing Ulta Beauty World tickets the only acceptable form of payment is a credit card.
Yes, international guests can purchase tickets. Please note: You will be charged in USD and will NOT be able to ship products internationally from the Ulta Beauty-provided shipping station on site.
Event passes to Ulta Beauty World are nonrefundable and nontransferable. One person is admitted per event pass. Resale or transfer of event pass is prohibited. Ulta Beauty reserves the right to deny access to anyone we subject to holding a resold, unauthorized or counterfeit event pass.
You will be emailed your event pass upon completing registration and purchase of your event pass to enter Ulta Beauty World.
If you misplace your event pass, please email: UltaBeautyWorld@travelhq.com
Yes. A government-issued ID will be required for access and must match the first and last name on the ticket confirmation. Your ID and the name on your ticket must match to enter Ulta Beauty World.
Ulta Beauty World is being held on Thursday, April 16th at the Orange County Convention Center in Orlando, Florida.
You must be 18 or older to attend Ulta Beauty World.
Yes, this is a cashless event. Afterpay and Affirm are not accepted.
Yes, parking is available for $20 at the Orange County Convention Center. Please note that the OCCC is cashless and accepts Visa, MasterCard, American Express, Apple Pay and Google Play.
Orange County Convention Center – West Parking Lot
9800 International Dr
Orlando, FL 32819
YES. The only form of rolling bag that will be permitted on the expo floor is our Ulta Beauty roller bag that will be for sale during registration for $50. All other bags are acceptable as long as they do not have wheels.
Yes, outside water bottles are fine.
Yes! You will have your event wristband on so you are able to leave and come back in.
Yes, there will be a complimentary monitored luggage storage area at Ulta Beauty World from 9:00am-5:30pm on 4-16-26.
Yes! Thanks to our generous brand partners, you will receive a swag bag valued at over $2,000! Our brand partners will also be passing out samples at their booths!
To receive your swag bag, you must be present at the event.
Yes! Attendees can purchase shipping boxes/labels during registration and on-site to ship their products home. Please Note: You will NOT be able to ship products internationally at the Ulta Beauty provided shipping station on site.
Ulta Beauty is committed to providing an inclusive and accessible experience for all guests at Ulta Beauty World. We have set aside a limited number of caregiver tickets for Ulta Beauty World. Once you secure your ticket to Ulta Beauty World, please reach out to us at UltaBeautyWorld@travelhq.com and we’ll assist with coordinating your caregiver’s ticket and payment.
Tickets are only available through the Ulta Beauty World landing page on the Ulta Beauty website.
You may only purchase one ticket per transaction and email address.
Yes! Debit cards are an accepted form of payment.
Tickets to both the Expo and Masterclass are limited and only available here.
Please reach out to: UltaBeautyWorld@travelhq.com for assistance.
Ulta Beauty World 2026
Discover the magic of Ulta Beauty World, a one-day immersive beauty event happening on April 16, 2026 at the Orange County Convention Center in Orlando, FL. This is your chance to connect with 200+ of the biggest beauty brands, explore exclusive experiences, and learn from top industry experts. From makeup and skincare tutorials to expert panels and even ear piercing at the Ulta Beauty booth, there’s something special waiting for every beauty lover.
But that’s not all—get ready for a live DJ, delicious bites, and take home a swag bag valued at over $2,000! Ulta Beauty World isn’t just an event; it’s a celebration of all things beauty. Don’t miss this unforgettable day full of surprises, creativity, and connection. Whether you’re a longtime beauty enthusiast or just dipping your toes into the world of makeup and skincare, Ulta Beauty World is the ultimate destination to discover what makes beauty truly shine.
Can’t make it to Ulta Beauty World? No worries! Check out our in-store events to discover more exciting ways to connect with your favorite beauty brands and experiences near you.