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It CosmeticsTightline Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Full Lash Length Black Mascara Primer

0.118 oz Item 2264027

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.3

(based on 719 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (271)
  • Defines & separates (270)
  • Doesn't clump (251)
  • Applies evenly (248)
  • Great brush (237)

Cons

  • Dries out quickly (29)
  • Flakes (29)
  • Difficult to remove (24)
  • Difficult to apply (22)
  • Difficult removal (20)

Best Uses

  • Anytime (288)
  • Everyday (281)
  • Going out (172)
  • Sensitive eyes (94)
  • Daytime (81)
    • Reviewer Profile:
    • Natural style (314), Classic style (304), Trendy style (52)

Reviewed by 719 customers

Displaying reviews 1-10

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4.0

Great everyday mascara

By Kitty

from Mississippi

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I use this as an everyday mascara. Eyelashes are separated and look natural. You won't get thick lashes with yhis mascara. Tightlining takes a little extra effort.

     
    5.0

    ADDICTED - So surprised!

    By Miss Cheeky G

    from Haddonfield, NJ

    About Me Classic Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      I'm shocked by how useful this product is. The wand is SO TINY that it coats your lashes seamlessly - NO clumps, so natural - PERFECT FOR YOUR LOWER LASHES. I've always had trouble with a doll-look putting mascara on my bottom lashes? Everything would clump my short little hairs together... but this is PERFECT. I'm curious how long it will take to dry out... the packaging is super slender and not much mascara in the bottle - however, I think the magic of this product is the wand itself... so I can totally imagine dipping this wand into OTHER mascara bottles IF this dries out before I can afford more.
      CAN'T BE USED ALONE FOR UPPER LASHES, THOUGH - THIS IS DEFINITELY A PRIMER.

       
      1.0

      Burning eyes, new formula.

      By Judahrainemayo

      from Garland Texas

      Verified Reviewer

      Pros

        Cons

        • Burns my eyes
        • Smudges

        Best Uses

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Basically I used to love this mascara. Went on beautifully, stayed, did not smudge or flake. But now it smudges and it causes my eyes to burn. Don't know if they changed the formula but it is horrible now.

           
          5.0

          Excellent!

          By Zelda

          from Chicago

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            This product is a great way to highlight your eyes without applying any other eye products—great for an all natural look! This product works as advertised—mascara and eye opening liner in one! Highly recommend!

            (1 of 1 customers found this review helpful)

             
            2.0

            2 bad batches inn a row

            By Kristine

            from Spokane, wa

            About Me Natural Style

            Verified Buyer

            Pros

              Cons

                Best Uses

                • Going Out

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                I love this product, but the last 2 tubes have been old or something, already dry, got a week out of it. might start buying from It, itself, tired of throwing my$away for dry stuff

                 
                4.0

                Good product. Give it a try.

                By Luckyladyb

                from San Diego

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  I have used this product before. I use it for my lower lashes, as it is not too heavy, and easier to apply.

                   
                  5.0

                  I'll be buying this product as long as they keep making it!!

                  By Simply Lisa

                  from La Crescent, MN

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Sensitive Eyes

                    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                    I have very tiny lower lashes and the wand is the perfect size. It goes on smoothly, stays put & comes off with makeup remover.

                     
                    1.0

                    SMUDGES ALL OVER EYES

                    By Andea

                    from Ohio

                    Pros

                      Cons

                      • Smudges

                      Best Uses

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                        This was recommended to me for my lower lash line and it's terrible. It gets black all over the underneath of my eyes and you look like a raccoon. Would not recommend. I'll still to my Clinique.

                        (2 of 2 customers found this review helpful)

                         
                        5.0

                        Makes Application Easy

                        By JR

                        from California

                        About Me Classic Style

                        Verified Reviewer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Long Lasting
                        • Smooth Look

                        Cons

                          Best Uses

                          • Everyday
                          • Going Out
                          • Sensitive Eyes

                          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                          I've always found mascara application difficult. No matter how I try, I often end up with clumps, splotches where I don't want them, etc. So I just didn't wear it. Until now. My favorite "advisor" at my local Ulta introduced this product to me and I love it. It's great not to deal with big, clumpy brushes. This is a very fine applicator that allows me to apply color without mishap. I'm 69, so I'm not looking for dramatic lashes, but having some color and definition is a plus, and with this product I'm able to achieve that.

                          (2 of 2 customers found this review helpful)

                           
                          5.0

                          Will buy again, continue to use.

                          By Glam Girl

                          from North Carolina

                          About Me Classic Style

                          Verified Buyer

                          Pros

                          • Easy Removal
                          • Easy To Apply
                          • Good Pigmentation
                          • Long Lasting
                          • Smooth Look

                          Cons

                            Best Uses

                            • Everyday
                            • Going Out
                            • Sensitive Eyes
                            • Travel

                            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                            Love this. I use it for when I'm going out and for when I just want to stay at home and kind of tidy my self up. This is great, I can quickly put eyeliner on and mascara at the same time. Love it !!!

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                            Q&A

                            Product Q&A

                            Ask a question

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            20 Questions | 20 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              Is this product hypoallergenic or opthomologist tested? I've had eyelashes become more sparse with some products.
                              Asked on 2/4/2018 by Susan from MO

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thanks for your question! Tightline is made for sensitive eyes with good for you ingredients. IT is not hypoallergenic or ophthalmologist tested at this time. We hope IT helps! XOXO

                                Answered on 2/6/2018 by Brand Expert from IT Cosmetics
                            • Q:

                              I HAVE PURCHASED BOTH THE MINI AND THIS VERSION AND REALLY DID NOT NOTICE A DIFFERENCE . Will this for sure give me the eye liner look ?
                              Asked on 4/27/2017 by Kate from Cherry Hill , N.j.

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for your question! Tightline Mascara features an ultra skinny wand to press into the root of your lashes to define the eyes as liner. Press into the lashline, then wiggle the wand up from root to tip of the lashes to define, lengthen, and volumize the lashes as well. You can leave Tightline on IT's own, or apply your favorite mascara over top to use Tightline as your lash primer. XOXO

                                Answered on 5/1/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              could this be used daily to help grow your lashes? thanks :)
                              Asked on 12/31/2016 by sara from NC

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for your question! While Tightline Full Lash Length Black Mascara Primer contains lash loving ingredients, IT is not a lash growing mascara. IT does contain ingredients that helps to nourish and maintain the life of your lashes, however it does not grow your lashes. We hope IT helps! XOXO

                                Answered on 1/3/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              Do I need a separate eyeliner? Says it creates an eyeliner look.
                              Asked on 9/20/2016 by Momma from Chicago

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, that is a great question! Since this has a super thin brush and gets right to the base of the lashes it creates a tightlining effect for a fuller lash line. If you want a more dramatic look you can absolutely still pair it with any eyeliner but many our IT Girls find IT isn't necessary! XOXO

                                Answered on 9/21/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              This product does specify that it is a primer- but if I am looking for a product to coat my lashes and have them look like they have mascara on but not the layers and gobs of mascara "spiderlegs" that seems to becoming so popular- will this product work by itself? I have dark blonde hair so I have lighter colored lashes that benefit from mascara- but I don't want the look that seems to becoming so popular. I want my lashes tinted, not layered with extra fibers and fillers to create an unnatural look.
                              Asked on 9/10/2016 by katnipcrzy from Michigan

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thanks for reaching out to us! Tightline Mascara can be used a primer before using an additional mascara, however IT can also be worn on it's own for a natural lash look. The wand is very skinny to perfectly coat every lash precisely. This mascara does not clump at all, it will always give you the look of soft, natural lashes! We hope you love IT! XOXO

                                Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Does this have the typical stiff feeling of regular mascara on the lashes? i have very long lashes and im looking for a product that will darken my lashes while keeping their flexibility.
                              Asked on 9/4/2016 by Alison from michigan

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, we're happy to help with this! Since Tightline Mascara Primer is meant to be both your primer and mascara so IT won't leave lashes feeling stiff, instead IT is meant to give a natural finish to lashes! Hope that is helpful! XOXO

                                Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Is the New thin line mascara waterproof?
                              Asked on 8/30/2016 by Mimi from benton Harbor Mi 49022

                              1 answer

                            • Q:

                              I have lash extensions and sometimes need something on the roots. Will this break down the glue used for my extensions. I was told not to use waterproof mascara
                              Asked on 6/12/2016 by EliseP from Peoria, AZ

                              1 answer

                              • Brand Expert

                                A:

                                Hello there, thanks for reaching out to us! IT is recommended to not wear mascara over lash extensions as they can pull on the extensions and cause them to fall out more quickly. If you want to wear anything, make sure it is NOT waterproof and that you use the lightest layer possible! XOXO

                                Answered on 6/13/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              About how long will this last, since there is so little product in the tube. Do you need to use a lot?
                              Asked on 5/17/2016 by Johanna from Tennesee

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thanks for reaching out! This will last like most mascaras, up to 3 months once opened. Using 1-2 coats will do the trick! XOXO

                                Answered on 5/17/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Does the tight line mascara smudge and/or run to under eye area?
                              Asked on 4/10/2016 by Love It from Long Island, New York

                              1 answer

                              • Brand Expert

                                A:

                                Hi
                                The tightline is not know to smudge or run under the eye area. It is pretty water resistant.
                                XOXO

                                Answered on 4/11/2016 by Brand Expert from IT Cosmetics
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