Rated 4.46 out of 5 stars
Most Helpful Positive Review Holy Grail!
I have oily lids, so finding an eyeliner that'll stay put was a real challenge. When I went into Ulta I was at my breaking point, ready to give up on eyeliners and join a convent or something. I told an employee my problem and she led me to the UD 24/7 pencil. I had already tried the pencil and wasn't all that satisfied. I asked what she recommended for the upper lash line, and she handed me this eyeliner. It was my first high end product and I was nervous about spending that much money on eyeliner, but I was desperate for a solution so I bought it.
Flash forward seven months, and this is hands down my go-to eyeliner. Application is easy, and its easy to fix mistakes since it doesn't dry instantly. But when it does dry, it stays on for a good portion of the day (again, I have oily lids so there are days when it'll fade away). I usually use this to tighten my lashes, and for my purpose it does the job just fine. When I apply it on my actual lid, it does just as fine. It can fade as the day goes on, but if it bothers you, just go over your line once more.
I couldn't recommend this eyeliner enough! Whether you have oily lids or not, this is definitely worth a try!
Most Helpful Critical Review Good Eyeliner Formula, Bad Eyeliner Tip
I looked into purchasing this eyeliner for a long time, mainly because it is on the pricier side. I didn't want to waste my money, but this product was recommended to me by several people, so I finally bought it. I was excited to try it out, and for its first couple of uses, it worked well. The formula is great. It is opaque and easy to remove, although I've found it really isn't waterproof. Unfortunately, very soon after I began using it, the tip would run dry before I was able to finish my eyeliner. This was incredibly frustrating, and it has been a problem since I first began using the product. I did some research and this seems to be a reoccurring issue some people are having with this eyeliner. I think that at this price, this product should function much better than the way it does now.
Reviewed by 6526 customers Meh
Mari from Connecticut
The tip is great,easy to apply , I wanted to love it but it wouldn't last at all,it's not waterproof that's for sure !
BB from Atlanta, GA
One of my faves! I use this for my wedding and it stayed all day. I love how the color just glides on and how easy this is to use. Very defined tip as well.
This is my go to liner in Alloy!
Col from CT
Easy to use, love the softness of the applicator tip. Always buy Alloy because of the casual, everyday look it creates.
This is the best liquid eyeliner!
Adele Bock from Rockville, Maryland
I love this eyeliner more than any others I've tried. It is easy to apply, stays all day, and just my all-around go-to eyeliner for everyday wear.
Yes I would & will buy again
The crystal from Harker Heights
Use it as eyeliner very carefully. Don't get it in your eye
Makeup Reviewer from United States
This eyeliner didn't even last me a month and I didn't use it that often. The felt tip started shedding fibers almost right away and the formula balled up on my eyelids. I'm very disappointed because I purchased this product due to all of the positive reviews. The only good thing about this eyeliner is the shade of brown. My hunt for the perfect brown eyeliner shall continue!
Love This Eyeliner!
joey from West Warwick RI
I've been using Lancôme Artliner for years and although it's described as waterproof, it has no staying power. And it seems to dry up fast. I decided to try Stila waterproof. It is amazing. It lasts all day! The best thing is, you shake it well before applying It and there's always product on the "brush". This will definitely be my eyeliner from now on...can't wait to buy another color.
shelby from il
Not sure if its the liner or just my eye but it doesnt go on as well on my left eye but if i shake it up its fine. Been using for 5 years and its amazing havent found a dupe yet. If i were to ever switch for another liner id try the kvd tattoo liner ive heard its similar. Would def reccomend
logirl from Little Rock
does not last through blow jobs. but still great product, 10/10 would recommend.
Everyone always asks how I get my wing so perfect
Kayla Angel from Fall River, ma
AND THIS IS THE REASON WHY I GET IT ON POINT EFFORTLESSLY EVERY SINGLE TIME! The felt tip makes it so easy to use. It lasts all day. I have oily lids and it never transfers or smudges. This is my holy grail liquid liner.
Definitely a good product!
MONE from Marlton, NJ
This product softens and straightens, you can comb thru your course hair.
Gigi from Ann Arbor
This is the best eyeliner I've ever purchased.
For all day wear, use a matte shadow primer before applying the eyeliner.
iridoo from California
It's not a bad eyeliner to apply with, it's easy to make a wing with. However, I've had experiences with it not being waterproof as I've cried with it on and noticed it coming off. So I'm not sure if it's worth the price if it can come off easily.
My favorite liquid eyeliner!!
Beth from Buffalo,NY
The brush makes this eyeliner go on easily.
STICKY- Would not recommend
Jamie from Cumming, Ga
This eyeliner is sticky and made my eyes stick to my lids even with eye shadow on. The color also faded because the eyeshadow stuck to it. I even tried to add a dark brown powder shadow over it hoping that the liner wouldn't be sticky, BUT it still was. There's nothing like going out and having to blink your eyes a lot and be annoyed by your eyelids sticking together. 👎
Love ❤️ it !!
Shanlissa from Colton CA
Eyeliner water proof
No nick name from Dinuba, CA.
This eye liner stays on all day, does not smear, has great color.
Makeup LVR from Ann Arbor
This eyeliner is truly worth the hype. I've gone into Ulta many times and every time I ask one of the sales reps for which liquid eyeliner to buy, they all point me to this! Worth a shot, so I tried it and I absolutely love it. It lasts me 5 months (then I throw it out) with almost every day use, without becoming so dry I can't use it. Most eyeliners last me 3. It's very pigmented, very liquid, and super easy to maneuver. It's so easy and perfect for a bold cat eye look. I have tried a few different kind of eyeliners like the KVD eyeliner and that one dried out after a couple uses but not this one.
I've purchased this eyeliner for a year now and will continue purchasing it forever!
Crystal from Oklahoma City Oklahoma
I've been using this product for a week and so far I love it!! It doesn't transfer and I've been in some hot humid areas it definitely stays in place ❤️ I will give it a five star ⭐️ after I see how long the pin lasts and doesn't dry up to quickly but so far I'm very impressed.
Best eyeliner I've ever tried
Ci from Philadelphia
I have very oily eye lids. Even when I prime my eyes my liner lasts about two hours. This stuff stays all day, is super pigmented, and the applicator is lovely. If you're new to eyeliner I wouldn't recommend because the felt tip is a little more difficult to use.
The only eyeliner I will use!
16jelder from York, PA
I love the long-lasting formula and the color. It helps me eyes pop! For the price, it is a great value. I have tried other brands but I will always return to this one.
Alyssa from Kent, Wa
It's not water proof at all. With how humid it's been lately, it's been transferring really badly to the tops of my eyelids.
After 3 eyeliner. This is the pick
Rene from South of Pittsburgh pa
Glides in real smooth with no pressure on the eye
Good to bad fast
Regina from US
Works well the first few times but seems to dry out after awhile. Easy application with the felt tip. Once it does dry, it get streaky and the way it kinda "frays" out makes it a product I would not recommend.
Nothing Beat's This!
TB from Baltimore, MD
This is the only liquid eye liner I will ever use! It doesn't budge after it dries (dries very quickly), stays in place all day, and is easy to apply. Cat eye looks are especially easy with this pen because the foam tip stays precise even after months of use. This pen lasts me about 3-4 months, which is way longer than most liquid eyeliners, and this is a product I use every single day. Stays on through sweaty workouts, but removes easily with a good eye makeup remover. (I like Make Up For Ever's Sens'Eyes to remove.)