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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
- Give Back
Swipe on the hype with Shape Tape, tarte's best-selling full-coverage concealer!
Benefits
- Full-coverage formula with natural matte finish
- Smooths & brightens appearance for an instant eye lift effect
- Crease-proof formula won’t cake or settle with 16 hrs of flawless wear
- Tape Technology helps smooth & blur appearance of fine lines & wrinkles
- Applies easily with jumbo Speed Smoother
- Not ready to commit? Shop travel-size!
Features
- 100% agree it doesn’t crease or look cakey
- 100% agree skin looks & feels smoother
- 100% agree undereyes look smoother
- 100% agree it covers dark circles
- 100% would recommend to a friend
- 97% agree it blurs & smooths appearance of wrinkles & fine lines
- 16-hr longwear
- 12-hr crease proof
- Waterproof
- Dermatologist tested
- *based on a clinical & consumer panel study of 32 subjects
Key Ingredients
- Shea butter: moisturizes & conditions
- Mango butter: helps moisturize & condition skin
- Licorice root: brightens & color corrects look of skin
for a face lift effect:
- conceal dark circles
- dot & dash concealer onto undereyes
- blend upward towards temples with a makeup sponge or concealer brush
- full face of flawless
- dot or dash directly onto redness, blemishes or imperfections
- blend from center of face outwards with a makeup sponge or concealer brush
- PRO tips:
- if using a sponge, dampen for smoother application
- use on eyelids as a shadow primer for a lasting look
12S Fair: Water/Aqua/Eau, Cyclopentasiloxane, Cyclohexasiloxane, Methyl Methacrylate Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Trimethylsiloxysilicate, Sodium Chloride, Disteardimonium Hectorite, Cetyl PEG/PPG-10/1 Dimethicone, Aluminum Hydroxide, Amyl Cinnamal, Benzyl Salicylate, Convallaria Majalis Bulb/Root Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Disodium EDTA, Ethylhexylglycerin, Geraniol, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hexyl Cinnamal, Hydroxycitronellal, Leontopodium Alpinum Flower/Leaf Extract, Lilium Candidum Flower Extract, Limonene, Linalool, Magnolia Liliflora Flower Extract, Mangifera Indica (Mango) Seed Butter, Olea Europaea (Olive) Fruit Oil, Paeonia Lactiflora Root Extract, Fragrance/Parfum, Phenoxyethanol, Tocopherol, Triethoxycaprylylsilane, Triethyl Citrate, Butyrospermum Parkii (Shea) Butter, Ulmus Davidiana Root Extract, Glycerin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, TBHQ. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free brush with Tarte Shape Tape Concealer purchase (valid thru 7/19/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 5 out of 4616 Questions
- Q
I last bought shape tape in color dream - which one would that be now?
- Asked by shape tape
- Official Answer By Tarte - Brand EngageHi there! The shade "Dream" is our Shape Tape Glow Wand. This product is still available for purchase. If you are looking for a Shape Tape concealer in a similar shade to " Dream" we recommend 29N Was this answer helpful to you
- Q
Hi! I use Makeup Forever Velvet Matte in 375, I want a brighter/lighter shade concealer. Which Shape Tape should I purchase? Thank you
- Asked by brandy
- Official Answer By Tarte - Brand EngageHi there! We suggest checking out the shade 27S light medium sand!Was this answer helpful to you
- Q
I use YSL touché eclat 2.5 what shade do you recommend me, also Chanel light bage 32 Rose and La Mer foundation 150 Natural
- Asked by Alexandra
- Official Answer By Tarte - Brand EngageHi there! We suggest checking out the shade 27H light medium honey!Was this answer helpful to you
- Q
Hello, I wear IT Cosmetics CC Cream in Light. I am using Shape Tape Concealer in Light Neutral, but it is a tiny bit too light for me. I had previously asked what shade to try and was told Light Medium Neutral, but I am not seeing that shade listed anywhere...could you please help with the correct shade I should be using. Thanks!
- Asked by Nancy
- Official Answer By Tarte - Brand EngageWe recommend the shade light medium!Was this answer helpful to you
- Q
Hi! Im currently shade beige in the NYX total control drop foundation. What shade would I be in shape tape.
- Asked by Yesbel
- Official Answer By Tarte - Brand EngageHi there! We suggest checking out the shade 29N light medium!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 6048Everyday
- 5037All Skin Types
- 4289Going Out
- 2141Sensitive Skin
- 2132Travel
Describe Yourself
- 3820Natural Style
- 2570Classic Style
- 2169Trendy Style
- 6Oily skin
- 4Combination Skin
Most Helpful Positive Review
Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR! I watch a lot...
Most Helpful Critical Review
sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else,...
13862 results
Meh
I used this a few times for a theature show I was in. Before I used it I had dark circles under my eyes from the night before. I put it on, went out of the bathroom and my dad said "u have dark circles under ur eyes maybe u should eat something" I was very confused so I looked in the bathroom mirror, and the small creases under my eyes were exposed even more from the concealer. also, it didn't do a good job of covering up my dark circles, as my dad was 3-5 feet away from me and he saw them. Also, whenever I put on enough TO ACTUALLY COVER IT UP, it dosen't blend enough and it looks like I can't blend well (which I can).
I would buy this concealer again.
Great coverage, buildable without caking!
not worth the price
okay but not great. definitely too pricey for what it is. it creases a little under my eyes and doesn't hold up like i expected. there are better ones out there for the same amount of money.
I would definitely buy this product again!
It's the best concealer on the market
colony
It works great