Madison Reed
Radiant Hair Color Kit

Name: Radiant Hair Color Kit
Brand: Madison Reed
Price: 26.50 USD
Availability: InStock
Rating: 4.1 (38422 reviews)

Item 2508784

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Only at Ulta Beauty

$26.50

3.5NNN Ravenna Brown (true darkest brown)

4NGV Venezia Brown (darkest golden brown)

4NMG Bolzano Brown (darkest mahogany brown)

4VR Volterra Amethyst (darkest cool sangria)

5.5NNA Dosolo Brown (Medium Neutral Brown)

5NGM Catania Brown (dark mahogany brown)

6.5NNA Sondrio Brown (Soft Medium Neutral Brown)

6.5NNN Novara Light Brown (true light brown)

6NCG Sardinia Red (medium golden red) selected

6NGV Tuscany Brown (medium golden brown)

7.5NNA Umbria Light Brown (light neutral brown)

7NGV Lucca Light Brown (light golden brown)

7NVA Veneto Light Brown (light smoky brown)

8CC Materra Marigold (dark copper blonde)

8.5NNA Lusia Dark Blonde (dark neutral blonde)

10NGV Amalfi Blonde (light golden blonde)

Details

Find Your Perfect Hair Shade

Meet Madison Reed's genius first-ever, color-recognition chatbot. Need help finding your hair color? Text your selfie to 34757 to get instantly shade-matched!*

Hello Beautiful! Welcome to the fabulous future of hair color. Madison Reed is at-home hair color that delivers salon-quality results. Get beautiful, natural-looking, multi-dimensional color made with ingredients you can feel good about with the first ever smart 8-free permanent hair color-free of: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS and titanium dioxide. Enriched with hair-loving nutrients-keratin, argan oil, and ginseng root extract-to protect and pamper your hair. For best results, stay within two shades of your natural color. With 100% gray coverage, you're guaranteed endless good hair days.

Key Benefits:

100% gray coverage
Long-lasting color with beautiful multi-tones
Works in just 35 minutes
Thick cream color: no drips, no mess, no harsh smell
Free of: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS & titanium dioxide
Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract
Compliments guaranteed

Radiant Hair Color Kit includes:

Radiant Cream Color (1.7 oz)
Conditioning Color Activator (2.5 oz)
Gloves (2 pairs)
Cap (1 ct)
Barrier Cream (0.7 oz)
Cleansing Wipe (1 ct)
Color Protecting Shampoo and Conditioner (0.5 oz each)

Packaging may vary.

*Message and data rates may apply.

Pair with Color Protecting Shampoo and Color Protecting Conditioner to nourish and lock in your vibrant color with UV protection to prevent fading. Refresh faded color and add brilliant shine with Color Reviving Gloss.

How to Use

A few tips to help you color with total confidence:

Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.

Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.

Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.

Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)

Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.

Ingredients

Radiant Cream Color: Water, Cetyl Alcohol, Ethanolamine, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium EDTA, Sodium Metabisulfite, Sodium Hydrosulfite, Xanthan Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, P-Aminophenol, 4-Chlororesorcinol, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine.

Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.

Cleansing Wipe: Water, Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocyl Glutamate, Sodium Lauryl Glutamate, Disodium Cocyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylxexylglycerin, Phenoxyethanol, Fragrance.

Barrier Cream: Water, Mineral Oil, Glycerin, PVP, PEG-40 Hydrogenated Castor Oil Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Phenoxythanol, Fragrance.

Color Protecting Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.

Color Protecting Conditioner: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Centrimonium Bromide, Phenoxyethanol, Ethlyhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Fragrance.

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.08 out of 5 stars38422 ReviewsMost Helpful Positive ReviewBEAUTIFUL COLOR - But a bit darkThis color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is ok because the color is excellent. It is hard to describe. Not too auburn, not too copper, not too brown. Just perfect! I was amazed at how the product had absolutely no scent what-so-ever! Finally nice to color my hair and not get a headache from the fumes. I have box colored my hair forever. For the last 2 years or so I was ordering from eSalon (they are really great too), but I always saw adds for this product and figured I'd switch it up. I could not be happier with the color. The price is the same as eSalon. The only potential draw back for this product is that the formula was not very liquid. I alway used cream formulas, but this one was different. It almost felt powdery when applying. It is nice because it doesn't drip and I got way fewer stains around my ears, but I was really close to running out of product. My hair is just shorter than shoulder length and I feel I should not have had to buy the extra bottle for long hair. But I was very fearful that I did not get the color worked in everywhere because it was so dry like and not going very far. I used every last drop and luckily I did not have any missed spots. But I did see a couple reviews where people complained their hair turned out patchy. I can see how this can happen. If you are in doubt about length, order the second bottle. You will be glad you did. Or just be very careful to evenly apply and work into your hair so you don't get dry patches. One thing I noticed (and like) is that after I washed and dried my hair, the towel did not have any staining at all. Usually, even if I spend forever rinsing out the product, when I dry my hair I get the slightest color on the towel. Not a big deal, but my pillow cases also get it after I color. And I bet it won't happen this time because the towel didn't have a hint of color on it! I will most definitely order again, but may go one shade lighter!Most Helpful Critical ReviewNever AgainMy color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wrong. I normally get highlights because I have a lot of hair it takes 4+ hours plus quite a bit of money to get my hair done at the salon so I decided to try just coloring my hair at home from now on. BIG MISTAKE. This color turned my hair orange. After talking with the color care crew, I will be receiving the crema gloss to hopefully remove the orange but I am not optimistic. Waste of money and time and now I have to go to the salon to have my hair fixed anyway. 2 stars because the customer service at this company is fantastic and although my hair looks terrible, it is very soft and feels amazing.Reviewed by 38422 customersWould recommend for red heads.4Mrs.V from Racine WIBleached my natural black hair and my roots lifted very quickly! I bought the dark mahogany red and love the results. I did lighted my hair too much so it is a bit more red-orange, but I am still happy with the results. Love the shampoo & conditioner! made my hair very soft, didn't felt like my hair was damaged at all.Orange!!!3CoCo from CaliforniaI have dyed my hair all types of red for about 15+ years. I used this brand on my mom's hair different shade, but the color came out somewhat close to the color pictured on her box. So I decided to buy this color for me! It came out orange!! I am extremely disappointed with this. I know colors vary but from red to orange. This is a horrible buy and overpriced. don't purchase this if you are looking for a red!!Does NOT cover gray1Scarrlett from ArkansasI have attempted to cover gray several times and it does not cover gray. It should not be advertised for that purpose. Also, leaves my hair feeling like straw. No pros.Worthless3. from ..I would buy this for product again.4Zumbera from Union CityIt is great to use in between hair salon coloringIt's just okay. Definitely doesn't meet the hype.3Jess from New JerseyIt's not terrible but not worth the cost in my opinion. I've had much cheaper, drug store dye cover my greys better. It's also super drying and the conditioner that it comes with doesn't do much. My hair is like straw now when it's wet.Does not last3Greyate roots from MississippiI colored less than 30 days ago on my natural 4c hair. I consulted an in store stylist and she helped me choose the formula. Initially I was impressed, the first 2 weeks it looked great, after the 1st wash my grays were back, so disappointed. Ive used a Garnier nutrisse that lasted longer. I had high hopes that this would be better. Indeed it was not.Great Results!5Kate from USAI was looking for a hair dye kit that could be done at home and not ruin my hair. I just color my hair all over black. I wanted to spend less than I was at the salon for an all over dark color. I loved the results! It left my hair soft and shiny. The dye smelled good and didn't smell chemically. The kit included gloves for dying your hair and washing out hair, which I thought was cool. I will buy this again! reasonable price and great results!Love this color!!5TammyH from Cleveland TNThis hair color came fast. Normally I go to the salon but thought I would try this. Was not disappointed. Very good quality and I love the color. Would recommend for sure,.Better than most, but still not salon quality4Lala from Vanleer, TNThe color kit was easy to use and very self explanatory. I used one shade lighter than what was suggested by the quiz (quiz on their website suggested Dark Smokey Blonde and I went with Medium Smoky Blonde). I feel like my hair color is basically the exact shade as my natural hair shade of blonde. I also purchased the Color Gloss in Crema and I feel that may have brightened it up a little, very little. My hair is a different color than it was before but not any lighter, if that makes sense. On the quiz, I listed that my hair was dark blond before, so maybe it was my fault. I still think my hair would be considered dark blonde even after using this color. If you want to lighten your hair, I would definitely suggest using a different color than the Medium Smokey Blonde. I also purchased Matrix Brass Off shampoo to make sure not to start going orange. I haven't had that problem! I do think this is a good product, and may try the highlights kit in a few weeks to try and achieve the color I was after.Excellent product that I recommend to all if you color your5Ree from Waterford NJGreat for all who color their own hairNot happy with this color, was too red for me.3Nikki from New JerseyI love the brand but not this color ,so I have to but a darker color to put over , more of an violet to achieve the color goal I was going for.I will buy this again.5Holli from Battle Creek, MII colored my daughter's hair and she really liked the color and shine to it.Great color, easy to use, kind non- drying to hair4Reddish blonde beats silver fox from Cleveland OhioGood coverage of gray hair. Leaves hair shiny and soft.Orange!1Kiki from USA(Wouldn't let me give 0 stars) Haven't had my hair done in 1.5 years and due to pandemic decided to dye my hair at home, BAD DECISION! First time in my life that my hair is orange!!!Madison Reed5suz from PAWould definitely buy again. Great gray coverage, easy to use and great color. I've been coloring for over 20 years and this color is so great and you get everything you need in the kit, gloves, barrier cream, etc. A little pricey but so nice. My hair feels so much better after use. Just love this product.Hair color5Guera from OregonI color every 4wks. This is the 1st time my color has lasted, not faded and it leaves my hair soft.Great Hair Product5Younger Now from NJI have bought online and and was alway shorted with items that were needed or dried out. I'm very glad I went to the Ulta. I usually go to a salon but Covid made it difficult this year.Maybe I didn't get enough but didn't cover well3Julie from GAI have long hair so I think I may have needed two but I felt like it didn't lather well and my hair came out spotty. I was hoping to cover my previous highlights and it didn't cover well.Best at home hair color experience I've ever had5Home Hair Color Queen from North CarolinaI bought Madison Reed 2NNA after considering the price was comparable to professional dye and developer purchased at beauty stores like Sally's, Cosmoprof, etc. I color my hair at home all of the time - I have thick dark brown/black hair and only need a single process color, so at home applications are easy to keep up with every 6-8 weeks. This color kit from Madison Reed was very well thought out and provided everything (gloves, barrier cream, color removing wipe, shower cap, shampoo, and conditioner) to give me the best at home hair coloring experience I have ever had. The directions provided were simple and easy to follow, you can even watch a video online before you start if you have not done this at home. The consistency of the color was great - not too thin, not too thick, and was a breeze to apply to my roots and hair. In LOVE with the color and every single stubborn gray is out of sight! Will definitely purchase again!Phenomenal Product5#1Nana from Montvale, NJI use this product to color my roots every 5 weeks. Have been using it since Covid started and my comfort level regarding going to the salon waned. I also like saving money compared to going to the salon. The product gives great results and lasts longer than any other over-the-counter product I have used.Looks like the salon did it!5Susie from Paso Robles, CAI have been DIY with this product since the Pandemic started. I use to go to the salon every 6 weeks. I have saved hundreds of dollars first and foremost and the final product comes out just as nice! There are no foul smells and the directions are easy to follow.Doesn't stay at all1Sky doe from DekalbI bought this after looking everywhere for a box dye because my usual go to is booked out through services. I used to box dye a lot a few years ago and figured i'd give it a shot to touch up. This was awful. It didn't show much color or change in my hair so i'm insanely disappointed.Brassy hair coverage!4HairFromHell from Houston TXI had a horrible salon experience where my dark brown hair was bleached with highlights and left my hair so broken. I spent hundreds of dollars on it, nothing would work to darken my hair again so I decided to try a permanent color rather than toner. I live the results so far all the brassy highlights are goneTerrible color1Nd from New YorkI got the color closest to my natural color to touch up roots. Instead of the desired color it turned a horrible brassy orange. I called Madison Reed since it says "satisfaction guaranteed" no help there. They informed me that adults would issue a refund since I purchased from them. However, ulta rep's said they wouldn't since it was a used product. Ummmm, how else do I know if it works??? It's hair color! Bottom line- don't believe the hype and don't expect a refund even though it's promised. Even if it turns out to be terrible

Madison ReedRadiant Hair Color Kit

Details

Madison Reed
Radiant Hair Color Kit