Rated 4.12 out of 5 stars
Most Helpful Positive Review Snooty Brand girl impressed by Drugstore buy
I had stopped buying Drugstore brands for over ten years because I had such incredibly sensitive and acne prone skin until a recent family event left me financially struggling. On a whim, I picked up this little thing since I had no foundation for my little sister's graduation for her dual masters. The biggest reason I opted for WW Photofocus over other drugstore brands? They had the skin tone listed on the bottle and despite my concerns, it was a perfect match.
It used to be foundations (other than Bareminerals) would cause my skin to itch so bad after a couple of hours that sometimes I would even scratch til I bled or I would wake up with horrible breakouts. Even a decade later, after seeing an imunnologist, some makeup still does but this one didn't. It even impressed me that after my Brazilian Jiu Jitsu class, most of it stayed on my face! Though, I still wouldn't recommend it for such activities.
It blended well with WW contour stick, hoola bronzer, and Tarte's contour stick. Definitely a staple on my vanity from now on.
Most Helpful Critical Review Save your money, don't buy this
I bought this after seeing numerous "YouTube makeup guru's," raving about it. Although it is extremely affordable, I would have much rather put the $6 towards a different foundation. I applied with a brush- streaky. I applied with a beauty blender- patchy. Primer or no primer, powder or no powder, doesn't matter, it doesn't stay put. It even made my tarte shape tape look bad... creased everywhere it could- places I didn't even know I had fine lines!! I should have guessed my skin would be irritated and break out just by the heavy duty paint smell that this product has. My skin is now peeling (dry patches that I didn't have before) and small pimples (never been acne prone).
Really just an all around awful foundation. Don't let the price tag lure you in!
Reviewed by 8931 customers Would buy again
Juelz from Sacramento CA
First time using this foundation, applied with a foundation brush and finished with a beauty blender. The end result was flawless. Definitely love this product.
I love this foundation i have dry skin , i recommended
Fernanda from Daphne Alabama
I use it with a normal primer and its great
Great for the price
Jen from Mexico mo
It's good but not full coverage so you definitely need concealer to top it off.
My go to foundation!
NM from Charlotte
I have tried so many foundations and BB/CC creams but this one is my go to now! It beats my Charlotte Tilbury and Makeup Forever UHD too! Full coverage but doesn't look cakey! Sits very well on my oily/combination skin. You cannot beat the price specially when you get it with a BOGO coupon which Ulta often offers for Wet n Wild!
My go to for years!
Jacklyn from Louisiana
Everytime I try to find a new foundation I always go back to this one. Very natural looking, works on my when I'm oily or dry, I forget I have it on, & lasts all day!!! & the price is amazing!!! Highly recommend!!!
CPV from WI
Medium coverage for me. Felt cakey, and looks patchy on the skin... no matter how much I moisturize or apply on primer beforehand.
anna from parma
it was really good i recommend
I am hooked!
CMC from San Juan,TX
I use before taking off go shopping of any sort. What is great goes with any skin tone! Just need find your match.
Great cheap solution BUT...
Lil from Virginia
Used with a beauty blender decent coverage the smell takes time to get used to says its cruelty free and cheaper solution if you are looking for a new foundation.
Would buy again!
Jeanette from Dallas, TX
This foundation has its cons but over all its a really great foundation for the price. If you have extremely oily skin like me, this foundation will not help control the oil but the coverage is nice. Definitely buildable and not cakey.
mediocre bababooey from mars
gives okay coverage, did the minimum. i don't think i did my skincare properly so it looked a tad cakey, but other than that it's okay!
First foundation, not my last! i'm switching to a different1
natadinh from california
not a fan. it showed all of my peach fuzz and my dry patches. I would say it's medium coverage but not buildable. The more you put the same it looks... :( so disappointed. i got buff bisque (i think) i also have combination skin. my nose is super oily and i expected it to cover all my blackheads and acne there. it didn't. it showed my peach fuzz and blackheads. broke out in that area. also hard to apply because you see brush and finger prints. oxides on my face and turns orange. i can only use on my cheeks(normal skin part) and i have to mix with like five pumps of moisturizer to get ONLY a tinted foundation. honestly i'm disappointed wet and wild and not proud. 👎
vis from chicago
first time trying this foundation it looks nice on pic but the smell like pain its horrible is going back
Amazing Medium Coverage
Tess from Indiana
I usually use high end foundation and stick with full coverage but tried this for the price and I'm hooked! It's truly a buildable coverage and isn't matte but doesn't leave my face shiny either. I love the applicator, it's not a pump but i don't have to pour out the foundation to get it, I can apply it to my face then blend with a brush or sponge. Overall very pleased with the product, it's looks very natural on my face and the color range is great.
Save your money
Lauren from Texas
I've tried this many times many different ways and applications all in all it's not good.
it's a good foundation
jessi🖤 from Daytona Beach, Florida
I say this is a "good" foundation because it's not amazing, but it's not bad. for the price point, it really just gets the job done. i have oily skin & this foundation is matte for about the first 5 hours or so, & then you can visibly see my oil starting to shine through the foundation. i don't know if that's the fault of my oily skin, or if the foundation is not as matte as it claims to be. it stays on transfer resistant up until that point, & then after that it transfers very easily. but then again, i have yet to find a true matte/transfer proof foundation that works for my oily skin (even fenty beauty's foundation does it a little bit). it does smell like paint. but i love the applicator. has good coverage. i 100% like it better than maybelline fit me liquid foundation (matte version). that one NEVER dries down on me!! so if you are looking for a cheap foundation that gets the job done, this one should work for you, preferably if you have combo skin. or you carry a pressed powder with you to cover up the oils.
Was great but...
Fal from NY
I have always bought expensive foundations. This one blew me away when I first tried it. I've been using it for two months now, and I've been noticing my face starts to almost burn by the end of the day. This foundation hugely irritates my face— dry patches(I'm VERY oily normally) and bumps of irritation. I work from home so it's not due to wearing a mask either. I loved the finish but it started to feel like silicone sitting on my skin as the day went on. Definitely not a foundation I recommend for every day use. I struggle to think if i even recommend this at all now. I'm sad that i I loved this and it helped me find my true foundation color but unfortunately, I'm back on the foundation hunt.
Lisa Ma from Orlando FL
I was shocked as I have always used a high end base. The coverage is great ( I don't like it heavy) and the color palette is good. It doesn't have sunscreen component but haven't been going on much these days. Definitely worth trying .
cass from Alabama
This is the worst foundation I have ever used!! It smells like paint and oxidizes very bad only think I liked was the applicator. Will not buy again can get much better foundation for not much more money.
THE FORMULA HAS CHANGED!!!!!!!
Paris from San Diego
I have been using wet and wild photo focus for years now. Ever since they added a matte and dewy formula instead of the original, the formula went downhill. I thought I was just imagining it, but I compared my old bottle formula to a new one, and discovered that they upped the dimethicone and water to the once very drying original formula. So disappointed.
Lulu from Edgewater New Jersey
The absolute best foundation I've tried so far...I've tried all the high end foundations and the only one that had almost come close to wet n wild is the Dior one. Other then that this foundation is undefeated! And for the price wow wow wow.
Thought this would be my holy grail
Aves from Atlanta, GA
Wanted to love this because a friend recommended this to me, but I can't. The applicator isn't helpful and it noticeably sits on top of your pores. Pros would be is the shades really do match skin tones and it's buildable (if that's your thing; I hated that part personally because I had to go over spots consistently). Just not my favorite but might depend on your skin type and application method. Just doesn't mine!
Good Foundation at a Great Price
MandyChick from Tampa area
I must say I was pleasantly surprised by this foundation! At such a low price point it really is nice. My big pet peeve in life is when neutral foundations still have too much peach in them for my skin tone, but this one, along with Lancome, are the only two that don't! The finish is nice and even too. On the negative side, it does not set as well as a pricier foundation and tends to slide around a lot. It also smells like Play-Doh to me which is not my favorite smell.
Isabel from Beaumont,tx
At first when I used it I thought it was my imagination but it is not like that, the foundation dries quickly, my skin type is oily, I used the same product that I always use before the foundation; And I didn't like the consistency, it dries very quickly and leaves my face very dry. I don't know why I used the sponge on that occasion. I'm going to give it another chance and treat it with a brush. What happens? covers those areas of my face that is why I am being careful so that you can treat in another way ...
AJ from California
I like the foundation but it has a strong paint smell but other than that it was nice.