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e.l.f. Cosmetics Wow Brow Gel
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Highlights
Summary
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Item 2538866
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20, Alumina. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
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Reviews
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Most Helpful Positive Review
Great for Quickie Brow Days!
I ordered this in taupe and was surprised to see that it is only available on the Ulta website, not on elfs website. The color taupe, is a little light for me. Going to pick up the brunette shade instead. I have light brown hair with blonde highlights and blue eyes, fair complexion. The product come...
Most Helpful Critical Review
Meh
I love the holding power of this. It has about a medium hold so your eyebrows don't look glued down but will stay during the day. My cons are that not alot of product comes off so when I tried to apply more pressure the product balls up and then it looks weird. It does look good when I fill in my b...
518 results
Natural and Beautiful
The first time I wore this, someone complimented my brows, and that never happens! I have super thin, unruly brows, but this product tames them, holds them in place, and subtly enhances their color. Brows can be tricky, but this makes them look naturally polished without trying too hard. I'm obsessed!
Wanted to love this; color TOO DARK for pale blondes
I wanted to love this but it is SO DARK for my pale porcelian skin and pale blonde-going-silver hair! My eyebrows have always been pale blonde but lately they are vanishing and thin, so I thought maybe.... The color is tooooo dark. ELF! Please make a true pale blonde color!
My ride or die brow gel
Id been looking for a product for yesr before i found this one. And really its everything i need in a brow product. Fills nicely, easy to apply. definitely have to be careful not putting too much in otherwise its my dream. If this ever discontinues ill revolt.
Best brow wand I've tried
This is the best brow wand I've tried, and I've tried quite a few— even more expensive ones! This one goes on so naturally, it's like you're not wearing anything. It's easy to control, buildable, and super affordable
Not for me
That did not work for me at all. Maybe because I do not have enough hair in my eyebrows. I was hopeful, but definitely did nothing for me.