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Summary
Highlights
This unique, color-correcting formula preserves cool blondes and silvery grays – banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.
Benefits
- Instantly neutralizes unwanted yellow and warm tones in blonde hair
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Gently cleanses hair
- Controls static
- *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner together
Key Ingredients
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome delivery system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Item 2569593
Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).
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Reviews
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Hair Type
Most Helpful Positive Review
Best purple shampoo for white platinum hair
I have naturally wavy hair that stopped coloring and now have white platinum hair. Used shimmer lights, which was very good in keeping the yellow out. Couldn't find travel sizes so I bought Joico at Ulta. Wow!!! So much better and leaves my hair softer and shinier
Most Helpful Critical Review
Smells great- dried out hair
This product smells amazing and does the trick to take away brass tones however, it dried my hair out so bad it felt like straw. I have been getting my hair colored blonde for 8 years - this is by far the most drying I have tried. If you have healthy blonde hair it would work but for someone who may...
16 results
Smells great- dried out hair
This product smells amazing and does the trick to take away brass tones however, it dried my hair out so bad it felt like straw. I have been getting my hair colored blonde for 8 years - this is by far the most drying I have tried. If you have healthy blonde hair it would work but for someone who may be over processed or has continuous color being done, i would not reccomend.
First time purchasing. May buy again.
Hair Type Wavy Hair
Verified Buyer
I am 71 and have silver/white hair. This shampoo helps to keep the brassiness away.
I love this shampoo.
Hair Type Very Curly Hair
I've used this shampoo for six months now. It took the yellow out of my gray hair. I have gotten many compliments on how good my hair looks. People think i have colored my hair white but I have not.
Love this
Hair Type Wavy Hair
Verified Buyer
It works great on gray hair. I can't tell you the number of people who think I color it
I love this product. Has improved soil! I would buy again
Verified Buyer
I purchased this in red. My hairdresser had told me that it will stains it does. I mix with small amount of regular shampoo. It adds s little brightness to my hair as it dulls after hair color is fading.