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Not Your Mother's Tough Love Bonding Shampoo #1
Not Your Mother's Tough Love Bonding Shampoo #1

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Not Your Mother'sTough Love Bonding Shampoo

Item 2610914

4.6 out of 5 stars. 78 reviews
Size:10.0 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Sustainable Packaging Brand

Not Your Mother's Tough Love Bonding Shampoo gently restores strength, rebuilds hair bonds, and smooths lifted cuticles while thoroughly cleansing.* After each wash, hair feels stronger, smoother, and more hydrated.



  • Maintains hair's strength and repair while thoroughly cleansing
  • Moisturizes hair without weighing it down
  • Increased manageability makes styling easier
  • Gentle enough to be used daily
  • Best for damaged hair
  • Great for all hair types
  • Safe for natural and color-treated hair
  • Velvet peony and musk scent
  • *Results based on using Tough Love Intense Bonding Treatment, Bonding Shampoo, and Bonding Conditioner

Key Ingredients

  • Active Bonding Technology gently but effectively restores broken bonds and repairs damaged hair caused by color, chemical services, heat & daily styling

Formulated Without

  • Sulfates
  • Parabens
  • Dyes
  • Gluten
  • Cruelty free
  • Vegan

How To Use

  • Use as your every day shampoo or after rinsing out the treatment. Lather and work into wet hair. Rinse thoroughly. Repeat as needed.
  • Follow up with Tough Love Bonding Conditioner.


Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Fragrance (Parfum), Hexyl Cinnamal, Alpha-Isomethyl Ionone, Tetrasodium Glutamate Diacetate, Aminomethyl Propanol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid