0 in bag
SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Not Your Mother's Tough Love Intense Bonding Treatment #1
Not Your Mother's Tough Love Intense Bonding Treatment #1

Tab through the images or use the previous or next buttons to navigate each product image

Not Your Mother'sTough Love Intense Bonding Treatment

Item 2610915

$11.99
  • Available to ship
  • See same day delivery eligibility in bag

Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Sustainable Packaging Brand

Not Your Mother's Tough Love Intense Bonding Treatment instantly strengthens and repairs hair bonds. After one use, this powerhouse pre-shampoo formula also reduces hair breakage by 56%* for visible results. Hair will be softer, smoother, and bouncier.

Features

  • Repairs damage and reduces breakage caused by color, chemical services, heat & daily styling
  • Hair looks healthier, shinier, smoother and is more manageable after one use
  • Best for damaged hair
  • Great for all hair types
  • Safe for natural and color-treated hair
  • Velvet peony and musk scent

Key Ingredients

  • The Intense Bonding Treatment reduces breakage by 56% after one use*
  • *Results based on using the Tough Love Intense Bonding Treatment, Bonding Shampoo, and Bonding Conditioner versus non-conditioning shampoo
  • 81% smoother hair**
  • **Results based on using the Tough Love Intense Bonding Treatment, Bonding Shampoo, and Bonding Conditioner versus non-conditioning shampoo

Formulated Without

  • Sulfates
  • Parabens
  • Dyes
  • Gluten
  • Vegan

This is a pre-wash treatment. Use before you shampoo your hair. Use every 3-4 washes. For super damaged hair use every 2-3 washes.

How To Use:

  • Wet your hair and towel dry to remove excess moisture.

Tip: If you have a lot of product in your hair, we recommend shampooing beforehand.

  • Apply to damp hair from roots to ends. Comb through with fingers for even distribution - Wait 10 minutes (or longer, there is no max!) and rinse thoroughly.

  • Wash with Tough Love Bonding Shampoo & Conditioner.

Water (Aqua) (Eau), Cetearyl Alcohol, Butylene Glycol, Bis-4-PCA Dimethicone, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Glycerin, Cetrimonium Chloride, Ceteareth-20, Disodium PEG-12 Dimethicone Sulfosuccinate, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Caesalpinia Spinosa Gum, Isohexadecane, Coceth-7, Isopropyl Alcohol, Fragrance (Parfum), Hexyl Cinnamal, Aminomethyl Propanol, Phenoxyethanol, Ethylhexylglycerin, Lactic Acid

Similar items for you

12 items

Sponsored Products

12 items

What do you want to know about this product?

Review Snapshot

by PowerReviews

329 ReviewsWrite a Review
89%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
2Very Curly Hair
Most Helpful Positive Review
Hair transformation!

I am so happy I found this product! I thought I would never have nice luscious looking hair, I have very thin and very damaged hair. The breakage and flyaway hair were getting out of control. I live in the Midwest and the summer humidity is a nightmare for hair like mine. Enter Not Your Mothers ...

Versus
Most Helpful Critical Review
Worth trying but didn't work at all for me

I think this is worth a try as it seems to work for a lot of people but it did not for me. Im almost through the whole set and don't like it. I have blonde (highlighted and colored for years and years) long hair. Its 2b/c and low porosity. Ive used redken Acidic and loreal bonding and loved both. Th...

329 results

Buy It!

Submitted 10 days ago

By Pepper

From Brentwood CA

Hair Type Very Curly Hair

My hair was dry, brittle with heat damage, so much so it would NOT remain straight after a flatiron and would not hold curls. Tried once & it yielded amazing results! My hair looks and feels soft, and is now manageable and it finally held a curl. I'll definitely incorporate into my hair care routine 2-3x monthly. I'm a believer! The product was affordable and highly effective. A must buy!!!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great product

Submitted 2 months ago

By Scout Driver

From STL

Verified Reviewer

Reviewed at

Not Your Mother's (NYM) - BV

This is the first bond treatment I've used. I have only used it twice but both times my hair was very hydrated and soft. I definitely would recommend this product.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Perfect For Damaged and Frizzy Hair!

Submitted 3 months ago

By Maddie

From Mt Pleasant, OH

This works GREAT for my 2B hair! I always struggled with frizz with my hair and this calmed it down sooo much and left it so smooth after doing shampoo, conditioner and a hair mask. I didnt even have to brush it out when i got after the shower. I also dont like the waves in my hair and this definitely made them look a lot better and lovable! Forever repurchasing this product!!

Was this review helpful to you?
Love this! Truly transforms my hair!

Submitted 5 months ago

By BeccaA

From Maryland

Verified Buyer

Reviewed at

Not Your Mother's (NYM) - BV

I just love this product! I've tried other bond repair products, but this is my favorite. It truly helps my hair, my hair is always so much silkier after I use this. Someone who likes immediate results, and this provides that and more.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
This product literally saved my hair

Submitted 5 months ago

By Melissa

From Richmond, VA

Hair Type Very Curly Hair

So I made the time old mistake of thinking I could bleach my box dyed black hair to platinum- very damaged. It was dry and breaking: nothing helped until I tried this product. My hair now feels 10x better and isn't breaking. I could cry.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?