Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Help lift, smooth, and plump the appearance of the under eye area with PÜR Tone Up Niacinamide Firming Eye Serum.
Benefits
- Helps lift, smooth, and plump the appearance of the under eye area.
- Helps firm and brighten the appearance of skin.
- Helps to reduce the look of puffy, tired-looking eyes.
- Same formula you love, now in a travel-friendly tube!
Key Ingredients
- Niacinamide: Helps to even the appearance of skin tone and texture while addressing the appearance of fine lines and wrinkles.
- Sodium Hyaluronate: Locks in hydration for plumper-looking skin.
- Squalane: This plant-powered ingredient helps hydrate and soften the look of skin.
- Aloe: Helps to soothe skin and help reduce the appearance of skin redness.
- Basil Leaf Extract: Soothes skin.
- Turmeric Root Extract: Helps provide a brighter and more radiant-looking appearance.
Formulated Without
- BPA
- Mineral Oil
- Parabens
- Phthalate
- Sulfates
- Talc
Gently dispense a pin-sized drop onto your ring finger and pat around eye area.
Aqua/Water/Eau, Glycerin, Caprylyl/Capryl Glucoside, Montmorillonite, Kaolin, Illite, Squalane, Pfaffia Paniculata Root Extract, Ptychopetalum Olacoides Bark/Stem Extract, Lilium Candidum Flower Extract, Sodium Hyaluronate, Allantoin, Aloe Barbadensis Leaf Juice Powder, Niacinamide, Hydrolyzed Oat Protein, Adenosine Triphosphate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Canadian Colloidal Clay, Hydrolyzed Algin, Chlorella Vulgaris Extract, Melia Azadirachta (Neem) Flower Extract, Melia Azadirachta (Neem) Leaf Extract, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Leaf Extract, Curcuma Longa (Tumeric) Root Extract, Gluconolactone, Butylene Glycol, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Sodium Metabisulfite, Sodium Hydroxide, Caprylyl Glycol, Phenethyl Alcohol, T-Butyl Alcohol, Disodium EDTA, Calcium Gluconate, Sodium Chloride, Phenoxyethanol.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
Is this product intend more for puffiness and dark circles or for fine lines? Looking for something more for fine lines and crows feet.
- Asked by Daze
- Verified Reply - Staff ExpertWe apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!Was this answer helpful to you
- Q
will the ingredients still be active if I put this product in the refrigerator?
- Asked by Devon
- Verified ReplyMany of our PUR Beauties keep their Tone Up & Miracle Mist in their fridge!Was this answer helpful to you
- Q
Will it get rid of or lighten dark circles for dark complexion?
- Asked by LaMo
- Verified ReplyTone Up addresses under eye dark circles. We recommend this product for the day and Eyedentity eye cream for the evening!Was this answer helpful to you
- Q
Is this for long term results as well?
- Asked by Beauty Buff
- Verified Reply - Staff ExpertYes, Tone Up lifts and smooths away the look of puffiness, dark circles and lines and wrinkles. • 66% increase in skin hydration after 14 days • 60% reduction in skin roughness after 56 days • 50% reduction in wrinkle depth after 28 daysWas this answer helpful to you
- Q
Is this more of an eye serum or eye cream? Do I or should I put an 'eye cream' on top of Total Fitness? Thanks.
- Asked by SunnyDiego
- Verified Reply - Staff ExpertTone Up Total Eye Fitness features a gel texture. It is hydrating and serves as an eye treatment & moisturizer in one! No need to layer on an additional eye cream.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 1410 Minutes
- 730 Minutes
- 11+ Hour
Best Uses
- 29Puffiness
- 25Daily Use
- 24Tired Eyes
- 19Wrinkles
- 15Dark Circles
Describe Yourself
- 32Brand Buyer
- 31Budget Shopper
- 9Wear Glasses
- 8Beauty Conscious
- 5Allergy Sufferer
Skin Type
- 7Combination
- 5Normal
- 4Dry
Most Helpful Positive Review
Battle Your Bags
Recently, I have had bad bags under my eyes due to lack of sleep. In the morning & evening after I have washed my face and used a toner, I will dab a small amount of this serum under my eyes. When you have tired eyes, the serum feels cool and provides temporary relief. I let the serum soak into my s...
Most Helpful Critical Review
Wasn't impressed!
I was actually really excited when I got this. I put a little on. It said a pea size, so that's what I did. After putting it on, it kind of felt like the sensation of alcohol around my eyes. Where it doesn't hurt but it kind of stings. You don't really want to open your eyes, it's just like fumes. I...
652 results
I LOVE this!
I have sent this to 2 or 3 friends/family members so far. The smell is wonderful, and skin just absorbs it immediately. Makes my skin feel so soft and moisturized. Have had numerous people ask me what I am using and always tell them about this. LOVE IT!
I
Best moisturizer I have ever found. Love it
Must Have
I highly recommend this product it's worth every dime, I get compliments on the way my skin look ever since I started using this. I use this in the morning following my facial routine and at night a little definitely goes along way
I want to love this but….
Recommend by rep at Ulta, was on sale and gave it a try. I washed my face then applied eye gel, and instantly thought that my washcloth had soured! It's the eye gel! I find it does all that is promised, definitely firmed under eye area, smoothed out fine lines, soakes in quickly, does not interfere with concealer. It's just that sour scent, which does disappear after awhile, is a turn off for me. If you are not sensitive to odd smells, go for it.
Horrible smell
I honestly couldn't give it time to work because it smells like mildew.
