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Summary
Conscious Beauty at Ulta Beauty™
PÜR Tone Up Niacinamide Firming Eye Serum targets dark circles and puffiness. This powerful formula visibly firms and brightens the delicate eye area.
Benefits
- Visibly firms and tightens the delicate eye area
- Reduces the appearance of dark circles and discoloration
- Minimizes puffiness and under-eye bags
- Smooths fine lines and wrinkles around the eyes
- Brightens the eye area for a more awake appearance
- Provides both immediate and long-term results
- Creates a perfect canvas for concealer application
Features
- Lightweight serum texture that absorbs quickly
- Metal rollerball applicator for cooling, massaging application
- Can be used morning and night for continuous benefits
- Ophthalmologist tested for safety around the eye area
- Works well under makeup without pilling
- Provides instant hydration and long-term firming
- Formulated without Parabens, Phthalates, Mineral Oil, Sulfates, Gluten, BPA, Fragrance, or Animal-derived ingredients
Key Ingredients
- Niacinamide (Vitamin B3) brightens dark circles and strengthens skin barrier
- Peptides help firm and tighten the eye contour
- Caffeine reduces puffiness and improves circulation
- Hyaluronic Acid hydrates and plumps fine lines
- Plant extracts soothe and reduce inflammation
- Vitamin C helps brighten and protect against free radicals
- Antioxidants defend against environmental damage
Item 2596016
Morning and evening, apply a small amount of serum to the under-eye area using the cooling metal applicator, gently rolling from the inner to outer corner; lightly tap with ring finger to help product absorb; allow to dry completely before applying eye cream or makeup; for enhanced cooling effect, store in refrigerator.
Aqua/Water/Eau, Glycerin, Caprylyl/Capryl Glucoside, Montmorillonite, Kaolin, Illite, Squalane, Pfaffia Paniculata Root Extract, Ptychopetalum Olacoides Bark/Stem Extract, Lilium Candidum Flower Extract, Sodium Hyaluronate, Allantoin, Aloe Barbadensis Leaf Juice Powder, Niacinamide, Hydrolyzed Oat Protein, Adenosine Triphosphate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Canadian Colloidal Clay, Hydrolyzed Algin, Chlorella Vulgaris Extract, Melia Azadirachta (Neem) Flower Extract, Melia Azadirachta (Neem) Leaf Extract, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Leaf Extract, Curcuma Longa (Tumeric) Root Extract, Gluconolactone, Butylene Glycol, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Sodium Metabisulfite, Sodium Hydroxide, Caprylyl Glycol, Phenethyl Alcohol, T-Butyl Alcohol, Disodium EDTA, Calcium Gluconate, Sodium Chloride, Phenoxyethanol.
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
Is this product intend more for puffiness and dark circles or for fine lines? Looking for something more for fine lines and crows feet.
- Asked by Daze
- Verified Reply - Staff ExpertWe apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!Was this answer helpful to you
- Q
will the ingredients still be active if I put this product in the refrigerator?
- Asked by Devon
- Verified ReplyMany of our PUR Beauties keep their Tone Up & Miracle Mist in their fridge!Was this answer helpful to you
- Q
Will it get rid of or lighten dark circles for dark complexion?
- Asked by LaMo
- Verified ReplyTone Up addresses under eye dark circles. We recommend this product for the day and Eyedentity eye cream for the evening!Was this answer helpful to you
- Q
Is this for long term results as well?
- Asked by Beauty Buff
- Verified Reply - Staff ExpertYes, Tone Up lifts and smooths away the look of puffiness, dark circles and lines and wrinkles. • 66% increase in skin hydration after 14 days • 60% reduction in skin roughness after 56 days • 50% reduction in wrinkle depth after 28 daysWas this answer helpful to you
- Q
Is this more of an eye serum or eye cream? Do I or should I put an 'eye cream' on top of Total Fitness? Thanks.
- Asked by SunnyDiego
- Verified Reply - Staff ExpertTone Up Total Eye Fitness features a gel texture. It is hydrating and serves as an eye treatment & moisturizer in one! No need to layer on an additional eye cream.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 1410 Minutes
- 730 Minutes
- 11+ Hour
Best Uses
- 29Puffiness
- 25Daily Use
- 24Tired Eyes
- 19Wrinkles
- 15Dark Circles
Describe Yourself
- 32Brand Buyer
- 31Budget Shopper
- 9Wear Glasses
- 8Beauty Conscious
- 5Allergy Sufferer
Skin Type
- 7Combination
- 5Normal
- 4Dry
Most Helpful Positive Review
Battle Your Bags
Recently, I have had bad bags under my eyes due to lack of sleep. In the morning & evening after I have washed my face and used a toner, I will dab a small amount of this serum under my eyes. When you have tired eyes, the serum feels cool and provides temporary relief. I let the serum soak into my s...
Most Helpful Critical Review
Wasn't impressed!
I was actually really excited when I got this. I put a little on. It said a pea size, so that's what I did. After putting it on, it kind of felt like the sensation of alcohol around my eyes. Where it doesn't hurt but it kind of stings. You don't really want to open your eyes, it's just like fumes. I...
669 results
Pur Moisturing Cream
This product is absolutely wonderful! It is not sticky or thick and feels great on your skin! The citrus smell adds a relaxing feature to the cream. I am delighted with this product! Thank you.
Super awesome moisturizer
Verified Buyer
Reviewed at
I've been using the PUR Tropical C moisturizer for a couple days and I'm genuinely impressed! The texture is very lightweight making it perfect for both morning and evening use—no greasy residue, just smooth hydration. Right away, I noticed how refreshed and soft my skin felt. The blend of Vitamin C, peptides, and hyaluronic acid really delivers! My skin looked more radiant and felt deeply moisturized, giving me a radiant glow. I also love the subtle tropical scent—it's refreshing without being overpowering. The fruit extracts like pineapple, papaya, and lychee add a nice boost, and I can already see a slight improvement in my skintone and texture. It absorbs quickly and layers well under makeup too. Overall, this is a great addition to my skincare routine. Looking forward to continued results with regular use! This product was received as part of a promotion in exchange for my honest review.
A Glowy, Hydrating Treat for My Skin!
Verified Buyer
Reviewed at
I've been using the PÜR Cosmetics Tropical C Brightening Vitamin and Peptide Moisturizer for the past six days, and I'm honestly impressed with how it's been performing. From the first application, I noticed how deeply moisturizing it is—my skin immediately felt soft, hydrated, and comforted without feeling greasy or heavy. What really stands out for me is the glow it leaves behind. It gives my skin that healthy, lit-from-within radiance that makes me feel confident even without makeup. It's the kind of glow that makes you look well-rested and refreshed, and I'm definitely here for it. I also appreciate the light, tropical scent. Normally, I avoid scented moisturizers, but this one is subtle, fresh, and not overpowering at all. It actually adds a nice sensory touch to my routine without irritating my skin or overwhelming my senses. So far, this moisturizer is checking all the right boxes—hydrating, glow-boosting, and gentle with a refreshing scent. I'm excited to keep using it and see how it performs over time, but after nearly a week, I can confidently say this is becoming a standout in my skincare lineup. "This product was provided for promotional purposes in exchange for my honest review."
Solid product
Verified Buyer
Reviewed at
Really been enjoying this moisturizer. I haven't used it long enough to see that many benefits that vitamin C usually has but it's been incorporating well. Just not 5 stars because not as good as my favorite moisturizer!
Refreshing Moisturizer!
Verified Reviewer
Reviewed at
As a skincare enthusiast, i am always looking for the best moisturizers. When I came across this one, it's definitely a new favorite! I love love the packaging. It's sleek and easy to apply. It feels luxurious. The scent of the moisturizer smells soooo refreshing it's like a scent of orange juice and a citrus clean scent that just makes you feel so refreshed and clean! After using my skin feels instantly soft and glowy. It wears great under makeup as well. I will moisturize before apply makeup and this helps my makeup look beautiful! Overall I definitely highly recommend this for all skin types. This product was provided for promotional purposes in exchange for my honest review.