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PÜR Tone Up Niacinamide Firming Eye Serum #1
PÜR Tone Up Niacinamide Firming Eye Serum #1

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PÜRTone Up Niacinamide Firming Eye Serum

Item 2596016

4.3 out of 5 stars. 643 reviewsQ & A
Size:0.42 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free
  • Give Back

Help lift, smooth, and plump the appearance of the under eye area with PÜR Tone Up Niacinamide Firming Eye Serum.



  • Helps lift, smooth, and plump the appearance of the under eye area.
  • Helps firm and brighten the appearance of skin.
  • Helps to reduce the look of puffy, tired-looking eyes.
  • Same formula you love, now in a travel-friendly tube!

Key Ingredients

  • Niacinamide: Helps to even the appearance of skin tone and texture while addressing the appearance of fine lines and wrinkles.
  • Sodium Hyaluronate: Locks in hydration for plumper-looking skin.
  • Squalane: This plant-powered ingredient helps hydrate and soften the look of skin.
  • Aloe: Helps to soothe skin and help reduce the appearance of skin redness.
  • Basil Leaf Extract: Soothes skin.
  • Turmeric Root Extract: Helps provide a brighter and more radiant-looking appearance.

Formulated Without

  • BPA
  • Mineral Oil
  • Parabens
  • Phthalate
  • Sulfates
  • Talc

How To Use

Gently dispense a pin-sized drop onto your ring finger and pat around eye area.


Aqua/Water/Eau, Glycerin, Caprylyl/Capryl Glucoside, Montmorillonite, Kaolin, Illite, Squalane, Pfaffia Paniculata Root Extract, Ptychopetalum Olacoides Bark/Stem Extract, Lilium Candidum Flower Extract, Sodium Hyaluronate, Allantoin, Aloe Barbadensis Leaf Juice Powder, Niacinamide, Hydrolyzed Oat Protein, Adenosine Triphosphate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Canadian Colloidal Clay, Hydrolyzed Algin, Chlorella Vulgaris Extract, Melia Azadirachta (Neem) Flower Extract, Melia Azadirachta (Neem) Leaf Extract, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Leaf Extract, Curcuma Longa (Tumeric) Root Extract, Gluconolactone, Butylene Glycol, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Sodium Metabisulfite, Sodium Hydroxide, Caprylyl Glycol, Phenethyl Alcohol, T-Butyl Alcohol, Disodium EDTA, Calcium Gluconate, Sodium Chloride, Phenoxyethanol.

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