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PÜR Minerals Tone Up Niacinamide Firming Eye Serum
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Highlights
Summary
PÜR Minerals Tone Up Niacinamide Firming Eye Serum targets dark circles and puffiness. This powerful formula visibly firms and brightens the delicate eye area.
Benefits
- Visibly firms and tightens the delicate eye area
- Reduces the appearance of dark circles and discoloration
- Minimizes puffiness and under-eye bags
- Smooths fine lines and wrinkles around the eyes
- Brightens the eye area for a more awake appearance
- Provides both immediate and long-term results
- Creates a perfect canvas for concealer application
Features
- Lightweight serum texture that absorbs quickly
- Metal rollerball applicator for cooling, massaging application
- Can be used morning and night for continuous benefits
- Ophthalmologist tested for safety around the eye area
- Works well under makeup without pilling
- Provides instant hydration and long-term firming
- Formulated without Parabens, Phthalates, Mineral Oil, Sulfates, Gluten, BPA, Fragrance, or Animal-derived ingredients
Key Ingredients
- Niacinamide (Vitamin B3) brightens dark circles and strengthens skin barrier
- Peptides help firm and tighten the eye contour
- Caffeine reduces puffiness and improves circulation
- Hyaluronic Acid hydrates and plumps fine lines
- Plant extracts soothe and reduce inflammation
- Vitamin C helps brighten and protect against free radicals
- Antioxidants defend against environmental damage
Item 2596016
Morning and evening, apply a small amount of serum to the under-eye area using the cooling metal applicator, gently rolling from the inner to outer corner; lightly tap with ring finger to help product absorb; allow to dry completely before applying eye cream or makeup; for enhanced cooling effect, store in refrigerator.
Aqua/Water/Eau, Glycerin, Caprylyl/Capryl Glucoside, Montmorillonite, Kaolin, Illite, Squalane, Pfaffia Paniculata Root Extract, Ptychopetalum Olacoides Bark/Stem Extract, Lilium Candidum Flower Extract, Sodium Hyaluronate, Allantoin, Aloe Barbadensis Leaf Juice Powder, Niacinamide, Hydrolyzed Oat Protein, Adenosine Triphosphate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Canadian Colloidal Clay, Hydrolyzed Algin, Chlorella Vulgaris Extract, Melia Azadirachta (Neem) Flower Extract, Melia Azadirachta (Neem) Leaf Extract, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Leaf Extract, Curcuma Longa (Tumeric) Root Extract, Gluconolactone, Butylene Glycol, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Sodium Metabisulfite, Sodium Hydroxide, Caprylyl Glycol, Phenethyl Alcohol, T-Butyl Alcohol, Disodium EDTA, Calcium Gluconate, Sodium Chloride, Phenoxyethanol.
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Cooling and helps me look awake, smells though
I am 30 year old female who stays up too late watching TV and has allergies. It is very common for me to wake up with puffy or even swollen eyes. This niacinamide serum claims to: help reduce the appearance of fine lines, wrinkles, dark circles and crows feet. It also claims to help replenish and re...
Most Helpful Critical Review
Not Great
I bought this eye gel a while again hoping it would help with my dark circles and it hasn't really done much. It is in a gel form rather than a cream which I have mixed feelings about but it does a good job hydrating. However, I don't think it does much in the long term. One thing I don't like it ho...
333 results
mildew smell
it smells musty. not sure if that's how this product is supposed to smell or not. I don't really have under eye issues, I was mainly using this for preventative maintenance.
Firming and moisturizing
Verified Reviewer
Reviewed at

This is a nice and light firming product. Great to use alone or under makeup to help concealer go on smoother and set nicely. Fills in fine lines and brightens. I would recommend this product to anyone with fine line concerns.
A must have __
Verified Reviewer
Reviewed at

Beautiful natural product that absorbs into your eye refreshes, and feels cooling and diminishes lines.
Weird Smell
Cant get past mildew smell.
Absolutely a must
This product absolutely delivers what it says it will do. Puffiness, dark circles and just all over looks so much improved. Even my husband noticed. And that's a big deal.