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Summary
Highlights
Eva NYC's Tone It Down Blonde Shampoo neutralizes brassy tones for cool-toned blonde hair that's bright, shiny, and soft. Time to kick some serious brass!
Benefits
- Ultra-violet pigments neutralize yellow to brassy tones, for salon-fresh blonde every time
- Nutrient-rich & sulfate-free to provide gentle cleansing
- Certified cruelty-free through Leaping Bunny, certified vegan & certified GMO-free
- Free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone & Benzophenone
- Made with sustainable packaging: Aluminum can made with 25% PCR (post-consumer recycled) aluminum and is curbside recyclable. Plastic pump made with 25% PCR (post-consumer recycled) material and is recyclable via TerraCycle.
- Packaging may vary
Key Ingredients
- Wild Cherry Bark contains high levels of antioxidants to help deeply condition for a smooth & silky feel
- Ultra-violet pigments neutralize & cool down yellow to brassy tones
- Ginger Root extract has stimulating properties that work to energize & polysaccharides and amino acids that help moisturize
Item 2577944
To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up. Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC's Tone It Down Blonde Conditioner.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-10, Polysorbate 20, PEG-12 Dimethicone, PEG-150 Distearate, Sodium Phytate, Dehydroacetic Acid, Propylene Glycol, Benzyl Alcohol, Citric Acid, Fragrance , Ext. Violet 2 (CI 60730)
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Reviews
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Most Helpful Positive Review
Perfect purple shampoo!
I was pleasantly surprised and impressed with this shampoo/conditioner on first use. My hair is is blonde and has some icy/cool tones to it. I've always had issues keeping the icy color in it after a few weeks. That's when I was gifted by Eva NYC and able to try this product and loved it. It works w...
Most Helpful Critical Review
Don't waste your money!
I saw this had great reviews and was looking for a good purple conditioner for my hair - but this was terrible! The design of the bottle is aluminum, and the conditioner is so thick you can barely pump it out. I tried to take the pump out and empty it stratify out the bottle but the design won't let...
99 results
Worst Product Ever
Hair Type Wavy Hair
It dried out my hair so bad. I am very disappointed in this product.
Love this product
I have color treated and curly hair that I straighten. This shampoo smells so good and leaves my hair very soft. My hair is short and I do get regular trims. Keeps my blonde color looking great!
Icy Blonde
My holy grail for icy hair. Bottle is hard to figure out how to open but I just googled it.
Wouldn't recommend
The conditioner bottle didn't even work. Smells horrible. And it did little to nothing to my bleached hair. Will not be purchasing again.
I will definitely be buying this again.
Hair Type Wavy Hair
I have naturally graying hair and wanted to take away the brassy tones..this did not disappoint. I was also very pleased with the light, non-chemical smell.
