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Summary
Keep your brow game sharp! Our specially shaped, flat-angled tip delivers a neutral-toned, creamy, buildable formula. Define for precise hair-like strokes, fill sparse spaces, and shape for low-effort, high-impact, natural brows.
Benefits
- ALL-IN-ONE BROW DEFINING SYSTEM: Create naturally full, undetectable brows with a uniquely angled precision tip designed for both hair-like strokes and effortless filling to sculpt and define your arch.
- LONG-LASTING, PLANT-BASED WAX FORMULA: Delivers all-day wear with water- and smudge-resistant staying power—no touch-ups needed.
- NOURISHING, BROW-CONDITIONING FORMULA: Infused with Vitamin E, Argan Oil, and Baobab Seed Oil to help condition brow hairs while ensuring smooth, easy blendability.
- BUILDABLE, SOFT-MATTE COLOR: Glides on seamlessly with customizable pigment payoff for natural-looking definition and a soft matte finish.
- UNIVERSALLY FLATTERING SHADES: Thoughtfully balanced neutral undertones make shade matching easy and create a natural, seamless brow look for every skin tone.
- BUILT-IN SHARPENER & SPOOLIE: Keep your lines precise anytime, anywhere with a built-in sharpener and spoolie for easy grooming and on-the-go touch-ups.
- SUSTAINABLE PACKAGING: Made with 30% post-consumer recycled (PCR) materials.
- CLEAN, VEGAN, CRUELTY-FREE, FRAGRANCE-FREE
Key Ingredients
- Vitamin E – strengthens brows for healthy, fluffy look
- Argan Oil – nourishes and locks in moisture
- Baobab Seed Oil – hydrates for softer, shinier hair
Key Notes
- With the built-in sharpener and grooming spoolie, brows stay put and on-point.
Tip: Reinvigorate the pigment payoff with frequent sharpening. The friction will bring life back to the pencil without sacrificing the longwear capabilities of its conditioning, no-touch-ups-needed wax.
Item 77002355
Fill in brows with short, hair-like strokes using the top of the angled tip. Shade, shape, and fill in brows with the flat side. Apply with a light hand for subtle color or more firmly for deeper pigment. Apply gently to prevent breaking the precision tip. Brush and groom with the spoolie. To sharpen, hold at an angle and rub against the ridges. Gently move side-to-side until reaching desired sharpness.
Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Vegetable Oil, Sorbitan Tristearate, Hydrogenated Coco-Glycerides, Polyglyceryl-2 Triisostearate, Zinc Stearate, Mica, Polybutene, Caprylic/Capric Glycerides, Triethoxycaprylylsilane, Tocopheryl Acetate, Aluminum Hydroxide, Argania Spinosa Kernel Oil, Adansonia Digitata Seed Oil. May Contain/Peut Contenir: +/- CI77491/77492/77499 (Iron Oxides), CI 77891 (Titanium Dioxide).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Smudge Proof
This just isn't spectacular enough and amazing to warrant a $20 price tag. I mean, you do have a couple ways in which you can use it, both with smaller swipes and larger ones, obviously. However, the product itself isn't that great. It's literally just average when it comes to the quality and consis...
Most Helpful Critical Review
Hard, dry, waxy texture
All my life I've had basically no eyebrows to speak of, they are very sparce and blonde. If I don't wear an eyebrow definer then you don't see them at all. The soft brown color was the perfect shade I needed. This Alleyoop Eyebrow pencil does a good job of coverage giving me the right amount needed....
653 results
Eyebrows
Reviewed at
I love the eyebrow liner it goes on so smooth and stays on till washed off .
Love the product, hate the color
Reviewed at
I usually love K-Beauty but this was a miss for me. I love that it has skincare ingredients in it but it is too waxy of a formulation and doesn't go on smoothly. You have to put a lot of pressure to get it to deliver color and that defeats the purpose of having the edges that are meant to give thin eyebrow-like lines. I couldn't get it to do anything other than just sort of rub indiscriminate color on my eyebrow and then I tried to use the little spoolie brush (that pulls out of the other end) to blend it but without much luck. It Didn't help that the color Didn't work for me; though it's called soft brown, it's darker than I would have thought and has red undertones which Don't work with my ashy blonde hair. It's disappointing because the brand itself seems solid, but this just really Didn't do it for me.
Great sharp edge and easy to use
Reviewed at
I absolutely love this eyebrow pencil. More than my kosas one. The pencil is super thin and at a great angle to draw on fake strands of hair, but also to create a thin tail. (As someone who shaves off of their eyebrow) it glides just well enough to have control. It's not overly creamy, and it's not hard. A perfect medium for perfect control. However, I have natural black hair. Sometimes "dark brown" brow pencils work for me if they're ashy enough. But this dark brown is just very red-toned in color. I tried it on and it was just too vibrant. I wouldn't even consider this a dark brown. More of a medium brown. I am dying for them to come out with a black color cuz I would buy that in a heart beat. I really did love this product. Just a shame the color is so off.
A Brow Pencil With A Natural Looking Color That Does Not Smu
Reviewed at
So far I like the sharp angled tip, while using it flat is better for coverage of the mids of my brows. It really does give a more natural feathered brow look as opposed to block brows. The formula started out a bit too dry and waxy but once it has the initial cast broken through (just from it being a new product) it was slightly creamier and easier to lay down color and more hair like strokes. The sharpener/spoolie combo works great. My only issue with the sharpener is the fact that I'm 'wasting' some of my product but it honestly doesn't take more than a few passes back and forth to get a sharp edge again. I'll update if I have any issues, I'm pleased with it for my brow routine and find it easy to use.
Not a taupe for blondes
Reviewed at
I really like this product. The tip is angled as opposed to the point many brow pencils have and I liked how easy it was to use. I have a warm, light medium complexion and got the medium brown and the color is spot on. It is pretty neutral. It has a spoolie on the end which pulls off to a short spoolie. I would have preferred it to be built in so I could use the full length of the pencil. The price is a little high relative to the inexpensive pencils I usually use but I really like it.