Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

fresh Soy Hydrating Gentle Face Cleanser #1
fresh Soy Hydrating Gentle Face Cleanser #1

Tab through the images or use the previous or next buttons to navigate each product image

freshSoy Hydrating Gentle Face Cleanser

Item 2593081

4.6 out of 5 stars. 3833 reviews
Size:5.0 oz


Conscious Beauty at Ulta Beauty™

  • Clean Ingredients
  • Sustainable Packaging Brand

Fresh Soy Face Cleanser is a gentle, non-stripping face wash that's proven to remove makeup & impurities while softening, hydrating, and balancing all skin types & tones. This soy-enriched formula is proven to smooth dry lines and soothe visible redness, leaving skin ready for the next steps.



  • Effectively cleanses all skin types & tones
  • Maintains skin's pH & increases hydration
  • Deeply cleanses pores & removes makeup

Key Ingredients

  • Soy proteins (upcycled from the food industry) to help improve skin elasticity
  • Cucumber extract to cool & calm
  • Aloe vera to immediately soothe & hydrate
  • Borage seed oil to nourish & soften

Research Results

  • +10% hydration, even after you rinse*
  • 98% agreed it deeply cleanses pores after one use**
  • 93% immediately saw dry lines smoothed**
  • 91% felt it immediately calmed the look of redness & blotchiness**
  • 97% agreed skin texture was immediately soft**
  • Scientifically proven to maintain skin's pH*
  • Proven effective on all skin types & tones***
  • Scientifically proven by image analysis to remove face makeup****
  • *instrumental test, 11 subjects
  • **self-assessment, 122 subjects, 4 weeks
  • ***skin types normal, dry, oil, combination, sensitive; skin tones tested using the Fitzpatrick scale
  • ****instrumental test, 10 subjects

How To Use

Wet skin, and massage over face and eyes, then rinse.


Aqua (Water), Coco-Glucoside, Butylene Glycol, Glycerin, Propanediol, Xanthan Gum, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Centaurea Cyanus Flower Water, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Hydrolyzed Soy Protein, Rosa Damascena Extract, Rosa Damascena Flower Water, Aloe Barbadensis Leaf Juice, Panax Ginseng Root Extract, Malva Sylvestris (Mallow) Flower Extract, Rosa Damascena Flower Oil, Tocopherol, Caprylic/Capric Triglyceride, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Silica, Citric Acid, Pentylene Glycol, Caramel, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Free gift with purchase

fresh Free Rose Hydration Mist full size with $55 brand purchase Free Rose Hydration Mist full size with $55 brand purchase

Free gift with purchase

Free Rose Hydration Mist with $55 Fresh purchase (valid thru 5/12/24 or while quantities last)