Product Reviews Rated 4.52 out of 5 stars
12998 Reviews
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it! I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 12998 customers Love this product 5
Makeup Lover from Alexandria Va
I use it for its intended use and love the consistency. It brings exactly what I need and has never failed!!!
The best concealer!! 5
Baylee B. from Colorado Springs
This is my go to concealer, I use it for my base instead of foundation and I absolutely love the formula and the coverage! I hope they don't ever change it as it's the only one that doesn't break me out
AMAZING 5
Kristina from Florida
Definitely gives full coverage!!!
Not so much 1
Mariah from Fairview Heights
I can't figure out why people like this. It creases, the coverage is awful. Absolutely hate this
color CORRECT 4
Resh from ATL
Ok so it truly does color correct and it's suuuch a smooth application. This is the second tube I've bought though that gets super oozy and loves to stain my makeup bag. Not sure if this is a me thing or packaging, but my only qualm
Good but read for details 5
Vero from Texas
This is amazing coverage my dark circles are gone with this but this oxidizes a tiny bit because of how dry the formula is. Also because of how matte it gets you cannot wear this alone because the line between concealer and no concealer will be visible. I love it and i got the creamy version and the two together is perfect! It's not too dry if you have normal skin but if you have some dryness like I do on my kids it looks crusty but that's how most full coverage products are.
My absolute favorite makeup product. 5
M from United States
Seriously, this is the best concealer ever and the ONLY makeup product I've never traded out for any other brand! Amazing for covering cystic acne, acne scars, under eye circles, redness, literally does it all and blends seamlessly and never looks cakey. Great for natural makeup, heavy makeup looks, literally DOES IT ALL.
I would buy this product over again 5
Joya from Sam houston parkway
Love love love tart
I would like to buy again in future... 5
Belleza from Woodbury, MN
Love it Tarte are the best
Love this concealer!! 4
Melissa from Fort Worth, Texas
Love this for splotchy skin, redness and tiny purple veins... now that the masks are coming off....It's a must have..lol
Great product 5
Dkb from Independence ks
This product really does cover dark circles under your eyes and it goes on easily without caking. It stays on all day.
Love It❤️ 5
Millie from Conroe, TX
Love this product
Best concealer you can buy! 5
Dory from Indiana
This concealer is better than any I have used.
love it 5
mane from washington
super good
I would buy this product again and again. 5
Tosha from COOKEVILLE , TENNESSEE
This product is smooth and easy application. The finish is beautiful and flawless. I am not that great at doing my makeup but this is so easy and would never go back to not using it. Beautiful bright finish.
Years Later, Still My Favorite Concealer 5
Chris from Texas
Seriously, this formula has never let me down. I think I've tried over 50 concealers at this point and this has always been my fave.
Best concealer 5
Mimi from Florida
Best concealer
Creases a bit 4
Annika from California
This is probably a really great concealer for people with normal skin or someone under 25. I have oily skin and this tends to slightly crease and show fine lines under my eyes very quickly no matter what setting powder I use with it.
That being said, it is better than most concealers I've tried... the color is great and it covers dark circles very well. But, I'm still looking for a concealer that does what it's meant to do and cover fine lines, too!
Way overhyped, drug store quality coverage 1
Violet from Oklahoma
I was really excited to try this product after hearing all good things! I have tried it several times and absolutely hate it!! So disappointed. Firstly, the applicator is extremely wasteful. Second, a concealer that provides no coverage whatsoever is useless to me. Even building the product did little for my look. It felt like a drug store quality product. Not what I'd expect from a better brand.
The only concealer that doesn't crease in my under eyes 5
less from USA
This concealer is absolutely my favorite. It stays on all day without creasing, and brightens up my eyes.
I buy this all the time 5
Kt from Suffolk Va
I use this for under eye dark circles
Love it!! 5
Chloe from Georgia
I have really bad acne and this stuff covers it up so well. I wouldn't be able to live without it. I have always been really self conscious about my acne until I bought shape tape.
Super light shade - consider buying darker than you expect 3
Mimomof2 from West Michigan
I was looking forward to trying this product and I think my incredible color mismatch impacts my overall opinion. It's understandable, but unfortunate that no color matching is possible before a purchase.
I would 100% buy this again and again. 5
Beebs from Reno NV
The shape tape has a smooth applicator for an even application and extremely blendable. I use it for all over highlight and it compliments my skin nicely.
I recommend this product 5
Delia from Harlingen tx
I used it as a concealer and to my surprise, it worked!
