Rated 4.52 out of 5 stars
Most Helpful Positive Review Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR!
I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!!
I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC!
It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.
My new Ride or Die concealer..... Im in LOVE
Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing.
If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this!
One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
Most Helpful Critical Review sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
Reviewed by 13036 customers Favorite concealer!!
Ana from Oklahoma City
This is the best concealer that has worked for my under eyes & eyeshadow base!! It lets the eyeshadow grip onto it & show so much pigment!! Don't dry too fast but I don't like to work on one eye at a time. Anyways, I love it!! Definitely recommend it!
Not enough shades for fair skin
Krista3 from WV
I really wanted to like this product. I tried hard to find a shade match at the Ulta store. There are simply not enough shades for fair skin ( I had heard this was true about the line for both fair and deep skin). There is a huge difference between the shade intensities for 12-20 and there is no in between! I swatched all the 12 intensities- 12B was way too pink, 12N was way too yellow and also too light, and 12S was ok, just too warm for me. I just couldn't find a match and ended up returning the 2 shades I bought. Disappointing considering how popular this product is.
alayna from michigan
i love love love this concealer!! works amazing, and doesn't look cake-y when applied :) love it< 3
I will NEVER run out of this product.
Renee W from Charlotte, NC
I put this on after my foundation and blend together under my eyes.
Livvy from Montana
The product is smooth and covers up blemishes beautifully!!! I've been using this for about 2 years!
never buying another concealer again!
taylor from ohio
this is the first concealer i've used that blends flawlessly with other makeup. it covers dark circles well and even my problem areas. brightens the under eyes!!
not as good as their non crease concealer
mae the mua from manhattan beach
I have under eye bags and acne... this concealer sits right into creases and makes your acne spots grey ?
not for everyone
disappointed from Arizona
I'm surprised some people like this but I guess it works for other kinds of skin. I have overall healthy not very wrinkled 43-year-old skin. it amplifies wrinkles I didn't even know I had. way too dry, cakes, too powdery, flat. I also got the creamy version, same problem. Any drug store brand does a better job than this for me.
Good but not great
Cici from Phoenix, Arizona
I use this concealer for under the eyes. I love it for its coverage, it's shade, it's very long wear, and the wand. On the other hand, it's pretty drying under the eyes so it sets into any crease you can find no matter the technique. You also need to apply and blend quickly, otherwise it'll dry and it's *impossible* to blend. For someone with already dry skin it's an issue.
I have purple under eyes (bible) so this is great for coverage! Honestly the best for coverage. But, I find myself reaching for Tarte's creaseless concealer more often for its added moisture and dewiness, with a little less coverage.
Lisa from New York
Great under eye coverage for dark circles. Sponge tip is nice. Only issue is that the tube is designed so that you can't get the product at the bottom of the tube and the very top of the tube. So when you're near the end of its usefulness there is a lot of waste unless to want to try figuring out how to slice the tube open to get the rest of the concealer.
note about leaking bottle
. from .
most of the bad reviews for shape tape are because the bottle tends to leak. first off, mine never ever leaked and here's why. i don't pump the wand in the bottle, which can cause excess product to build up in the top portion and overflow. also, every once in a while i use the brush end to scrape the inside and push any concealer that built up back into the bottom of the tube. i can't guarantee this works for everyone, but just wanted to share my tips as i had a different experience than most. this is a great product for under eye especially and i would recommend
Worked so good that a man tried to marry me
LH from Houston
This concealer is so awesome. I used it as a foundation and it gave me great coverage. I wore it to my cousins engagement party and it made my makeup look so good that a man asked my uncle to if he would set us up to get engaged 💀😂 however after wearing it three days in a row I began to break out. Definitely not something light enough for everyday
BarbTime from Chandler,AZ
This is the best I've found so far. Blends in well, but you have to use a lot to cover dark eye circles & then it tends to show your wrinkles.
Not creamy enough for my mature skin
Jelyapt from Miami, FL
I bought and returned this product and exchanged it for the creamy one. It was a bit cakey on my underage area. I like the creamy one better!
This gave me an intense allergic reaction. Beware.
Diphdaph from Reading, PA
Hives, swollen eyes, intense itching. Quick Google search and found many others had the same issue.
Drying and cakey
Kiki from Utah
Awful. So dry. So cakey. I hate the smell and the applicator.
maddie from oregon
This is the only concealer that i'll use!! AMAZING. buy it.
Kaur from California
The best concealer!!!
Julia from San Diego
A little goes a L O N G way! Stays put all day.
Don't waste your money
JudyG from Baltimore, MD
I don't understand the hype over any Tarte concealer. This concealer is poor quality, drying, and caused my wrinkles to show. Not worth the money or time.
Sara from Florida
Great product! Poor packaging
Cam from Texas
I decided to bite the bullet and buy this product when it was on sale. I use this to spot cover and I will say the coverage is fantastic! I really do like this formula a lot and will repurchase it in the future. My only complaints are the product has a purfumy smell that is off putting (it does goes away however) and the packaging is bad. Like a few reviewers below mentioned, a lot of this product ends up being wasted when you put the applicator back in the tube… product comes squeezing out which is a bummer
Really works well
GrannyP from Augusta, mo
I am in my 70's and with age my pores are more noticeable than I would like them to be. I went to purchase something to help cover and the young lady suggested this product. It works better than anything I have ever used. I am truly happy with this purchase
Wanted to love this. :(
Kim from SD
I should have thoroughly read the reviews. Not for mature under eye (30s) but more for dark spots and acne. Even after thoroughly moisturizing, it sinks into my fine lines under the eye. It's not so bad from a distance, but it looks like Halloween makeup closeup because it just buries into the fine lines making them more prominent than without the concealer. I even do the proper application I learned off of TikTok so I know it's not the user or the application. :)
Creamy and Dreamy Tarte Concealer
Britt from Fort Collins Colorado
I love how creamy and moisturizing this product is. To use I start with clean moisturized skin, dot two dots on left hand and use ring finger to dab under eyes and on lids. Leaves a nice nude color that matches skin. Kinda feels silky to me on skin. Blends easily and doesn't crease like other under eye concealers do. I'm using as my eye shadow primer too. Also I have extremely dry skin as a Colorado native. So to not have it settle in dry creases is amazing. It's a little pricey but there's a lot of product in this little tube. Well worth it to give you a polished look. Spend money on things like this…. Worth the splurge to help you achieve beautiful eyes everyday without caked makeup under eyes.