Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You are earning rewards points on this purchase.
Summary
Highlights
The about-face Shadow Fix Eye Primer is a long-wearing, lightweight primer that locks down eyeshadows for looks that stay vibrant, crease-proof and smooth all day (and night).
Benefits
- This non-drying primer wears comfortably while delivering max shadow staying power and color intensity.
- Shadow Fix can be used prior to any AF eye formula.
Features
- All about-face products are 100% vegan
Item 2599800
Using your finger, the applicator or your favorite tool, apply a thin layer to eyelids (or anywhere you're applying shadow) for crease-free, all-day staying power. Allow primer to set for 20-30 seconds before applying eyeshadow.
Isododecane, Mica, Silica, Trimethylsiloxysilicate, Aluminum Starch Octenylsuccinate, Disteardimonium Hectorite, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2; Althaea Officinalis Root Extract, Aqua/Water/Eau, Brassica Campestris (Rapeseed) Seed Oil, Ethylhexylglycerin, Glycine Soja (Soybean/Soja) Oil, Glycyrrhiza Glabra (Licorice/Réglisse) Root Extract, Lecithin, Oleic Acid, Oryza Sativa (Rice/Riz) Bran Extract, Oryza Sativa (Rice/Riz) Extract, Oryza Sativa (Rice/Riz) Germ Extract, PEG-40 Stearate, Polyglyceryl-3 Diisostearate, Propylene Carbonate, Synthetic Beeswax, Terminalia Arjuna Extract, Tocopherol, Phenoxyethanol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891).
Free gift with purchase
Free gift with purchase
Free Mini Matte Fluid Matte Paint with $25 About Face purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
THE best eyeshadow primer I've used
About Face Shadow Fix eye primer goes on smoothly and the applicator allows me to get the product in that little indented area at the inside corner of my eyes. The consistency allows time to tap it out and cover the lid before it sets. My lids are dry and mature and this primer doesn't exaggerate th...
Most Helpful Critical Review
THE best eyeshadow primer I've ever had!
I went to Ulta not looking for eyeshadow primer but when I saw the last tube of About Face Shadow Fix Eye Primer, I had to buy it. It's better than any formula from Urban Decay. My eye lids are dry and mature, plus I have slightly hooded eyes, one of them more hooded than the other so I usually expe...
115 results
Best eyeshadow primer I've ever used
Im a big eyeshow girl. I do lots of colorful, bright looks. I have very oily eyelids- would get creasing very early into the day with my previous primer. The eyeshadow blends flawlessly with this primer. Colors look superb. And the wear time?! I just got back from the amusement park, super hot out today- so oily snd sweaty. My eyeshadow still looks incredible. After being on my face for 18 hours my eyeshadow looks incredible. Buy it now.
Stays on through anything!!
This may be TMI for a review, but I was intimate (if you know what I mean) with someone for two hours and my eyeshadow stayed ON!! I had a glittery eye look (the glitter was all over my face but it's glitter you can't do much about that), the rest of the eye look was still good!! There was a little creasing on my eyes but it was still pretty intact! I love any product from About-Face and this is one of them :)
Does the job well!
Tried this with 3 different brands of eyeshadows and it works perfectly with all of them. Without primer my eyelids oil end up always ruining the eyeshadow and all of it ends up in my crease and look washed out in less than 1 hour. WITH this primer the eyeshadow is vibrant and stays that way for several hours when like I just applied it! Cheaper than urban decay too.
Dupe for UD primer potion
I absolutely live this primer. Soft, smoothing and blends beautifully. My eyeshadow stays all day, i even put a little in my eyebrows to get my pen to stay put. Great for glitter and matte shadows. 10/10 would buy this again.
disappointed :/
unfortunately this didn't work even a bit! my second step in my makeup routine is eyeshadow and it was super creased before I was finished. I have oily & hooded eyelids, so if that's you, I would pass.