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Highlights
Summary
Keep hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion and heat protectant with AG Care Smooth Set It Straight Argan Straightening Lotion.
Benefits
- Thermal protectant
- Humidity resistant
- Smooths frizz
- Argan oil-infused
Key Ingredients
- Argan oil
Formulated Without
- Sulfate
- PABA
- Paraben
- Gluten
- DEA
- Animal testing
Item 2600014
Apply to clean, damp hair and blow dry.
Aqua (Water/Eau), Vp/Va Copolymer, Peg/Ppg-18/18 Dimethicone, Hydroxyethylcellulose, Peg-8 Amodimethicone, Polysorbate 20, Phenoxyethanol, Polyquaternium-10, Cetrimonium Chloride, Parfum (Fragrance), Peg-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Panthenol, Linalool, Argania Spinosa Kernel Oil, Citric Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Tetrasodium Edta, Limonene, Benzyl Alcohol, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Urtica Dioica (Nettle) Extract
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Will this straighten 4c coily hair? And can I still flat iron after blow drying?
- Asked by T
- Official Answer By AG Care - Brand EngageGreat question, Set it Straight is a styling lotion to help smooth hair when doing a smooth blowout with a brush. Yes, if you wish to flat iron afterwards, we recommend using Firewall prior to flat ironing to protect from heat. For further assistance, please reach out to the Ulta team directly at gethelp@ulta.com.Was this answer helpful to you
- Q
Is it color safe?
- Asked by Anna
- Official Answer By AG Care - Brand EngageGreat question - Yes, our complete collection is safe to use on colour-treated hair. Our products are thoughtfully curated without drying sulfates, gluten, DEA, PABA, PARABENS, DMDMH and more.Was this answer helpful to you
- Q
do i apply it before or after doing my hair???
- Asked by lee
- Official Answer By AG Care - Brand EngageWe would recommend Set It Straight to be applied to clean damp hair and blow dry.Was this answer helpful to you
- Q
Will your hair go back to it's natural state after washing, or does the straightening affect last for a period of time?
- Asked by Barb V
- Official Answer By AG Care - Brand EngageGreat question! Yes, your hair will go back to its natural state after washing.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The only product to stand up in humid conditions
I have very frizzy and damaged hair due to age, plus coloring and straightening chemicals. My goal is to strengthen my hair by reducing use of chemicals, but I also want to control the frizz. After trying some silk press methods and products like WoW, that immediately revert back to a puffy mess in ...
Most Helpful Critical Review
Not as pictured
I discovered this product in one of my FabFitFun boxes. Loved that it came in a pump since I have physical challenges and cannot use a squeeze type bottle. Plus it actually works well when I combine it with Moroccan oil. So, I decided to buy more. I was really bummed when the product came in a squee...
30 results
Silky and frizz free!!
I love this product! I have type 2B waves and if I don't do curly girl prep, it is a frizzy mess. I can put this into my damp hair and go about my day, without blow drying, and have soft waves. Or I can put this in my hair and blow dry it for a smooth and straight look. Not a paid review!
Good product
Hair Type Straight Hair
I have been using this lotion for 5 years, I love it because it leaves my hair soft and controls my frizz, the only thing is that the previous container, which had a dispenser, bothered me more and the product is more controlled by dispensing the exact amount, the new container I don't like it because a lot of product comes out..
Good, but weird?
Verified Buyer
Reviewed at
The texture is more like a gel than a cream, but I like it! Definitely smooths my hair out and gives it a bit of hold.
Does Not Work
Hair Type Wavy Hair
This does not straighten hair or help with frizz in the least. The positive reviews must be written by people that already have straight frizz free hair to begin with. It's going back.
Actually works!!
I have curly frizzy hair that doesn't stay straight. Usually, I will wake up (even with a satin pillow case) and already know I've got to straighten my hair again. This product actually works to keep my hair straight! I've honestly never had something work this well. Highly recommend, especially for you curlies that want a good blowout - and it to actually last!