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UOMA Beauty Say What?! Foundation
Member Exclusive! Earn up to 4X points on purchases & services thru 4.9. Excludes UB Marketplace & gift cards.
Summary
The UOMA Beauty Say What?! Foundation is available in 6 custom formulas across 51 shades. The long-lasting, weightless, and hydrating formula offers adjustable, vibrant matte coverage. It's infused with biomimicry pigments that think like your skin to give it that flawless finish and blurred effect.
Benefits
- 51 shades for all
- Infused with nourishing skincare ingredients for a foundation that works while you wear
- Weightless, long wearing, vibrant matte finish
- Formula helps conceal imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and dark spots
- Paraben free, fragrance free, talc free and D5 free
Item 2593619
Shake well before use and apply onto clean skin. For the best results use a buffing brush or sponge for application and then blend for a stunning velvety skin-like matte finish. Use fingers for a more sheer coverage. 1 pump for sheer to medium coverage. 2 pumps for medium to full coverage.
Water (Aqua), Dimethicone, Trisiloxane, Butylene Glycol Dicaprylate/Dicaprate, Ipdi/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Isododecane, Glycerin, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Alcohol, Disteardimonium Hectorite, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Fragrance (Parfum), Polymethylsilsesquioxane, C20-24 Olefin, Di-C12-13 Alkyl Tartrate, Silica, Poloxamer 338, Tocopherol, Solanum Lycopersicum (Tomato) Leaf Cell Culture Extract, Limonene, Butylphenyl Methylpropional, Bht, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. (+/-)/May Contain: CI 77491 [ Iron Oxides ], CI 77492 [ Iron Oxides ], CI 77266 (Nano) [Black 2].
WARNING: This product can expose you to chemicals which are known to the state of California to cause cancer
Learn more at www.P65Warnings.ca.gov
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
My holy grail foundation
I've been doing makeup for over an decade and I've never found a foundation that doesn't make me look cakey. I've tried every popular brand in the world (under $50) and just couldnt find a product my skin liked until this one. I have both very oily and very dry skin and zero skin care routine so a...
Most Helpful Critical Review
Dries too fast and does not set
I was looking for a new foundation and the Ulta representative recommend this product and color matched me. I have difficult skin to color match with because my face, neck and chest are all different colors. The color I chose was beautiful and matched perfectly so I gave it 2 stars. I was excited...
35 results
My favorite foundation
This foundation of the game changer, so long wearing I work 10 to 12 hour days and it does not budge crack or flake. This is a Serum foundation so it is very watery but the coverage is absolutely amazing. I have never seen a Foundation blur the way this does. I have been mixing this foundation with the Youthforia primer for light days this combo makes it into a radiant tinted moisturizer.
Lightweight and buildable.
I really like this foundation. It is on the watery side and you have to work fast with it. However it is buildable with coverage. They have a great shade range and blends into the skin smoothly.
Dries too fast and does not set
I was looking for a new foundation and the Ulta representative recommend this product and color matched me. I have difficult skin to color match with because my face, neck and chest are all different colors. The color I chose was beautiful and matched perfectly so I gave it 2 stars. I was excited for my first day of full face with this product but it went south very quickly. First, the product was very watery and shoot out everywhere when pumping. Once I got it onto my skin it dried almost immediately and I was struggling to move it around even with a damp beauty blender. Once I finished, it was so patchy that I had to go back over with more pumps to even it out. After all was said and done, I thought it looked okay enough to finish my look. I got part way through my day and looked at my face, I could see that any time I touched my face with anything (finger, phone, napkin, etc.) all the foundation lifted in that spot. So I spend the rest day with a splotchy face. No more stars to add.
Buy It
This is my absolute favorite foundation. The color is perfectly matched for my skin and it wears so well all day. I used to use Tarte and have moved to UOMA and will never go back!
Mom's Fav Replacement for Becca
I tend to make cosmetic purchases for my mother (55) since she rarely purchases them for herself. The past few years she has loved this foundation ever since Becca went under. This foundation has a great range, since my mom can rarely find the right medium tone for her complexion. She is Spanish and has a neutral tone, and she tends to tan incredibly easily. Having multiple shades that keep similar tone throughout the seasons is a must, so this has become her go-to brand. Her skin is dry leaning and this blends in very well without looking cakey when applied in a thin layer.Now my mom calls me whenever it is running low so I can stock her up again!