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Summary
Highlights
OLAPLEX Rich Hydration Hair Mask for Dry or Medium to Thick Hair is a cuticle-sealing mask to hydrate and control frizz for dry or medium-to-coarse hair.
Benefits
- Instant hydration that lasts through 5 washes*
- Strengthens hair and prevents breakage even after 5 washes
- Creates shine and all-day, humidity resistant frizz control
- *On bleached hair tresses
Research Results
- 16X Hydration Instantly with 6x hydration up to 5 washes*
- 71% Reduction in Breakage Instantly with protection up to 5 washes
- 74% Frizz Reduction All Day, Even In High Humidity
- 119% More Shine
- *on bleached hair tresses
Key Ingredients
- Biomimetic Cuticle Technology seals cuticles for up to 5 washes, wrapping each strand to enhance hydration and prevent cuticle damage over time.
- Avocado & Shea Conditioning Complex with multiple molecular weight oils infuse deep moisture and wrap hair in hydration for a high-slip softness and a halo of shine.
Item 2644833
After shampooing, apply mask generously to wet hair, focusing on mid-lengths to ends. Leave on for 3-5 minutes, then rinse well. Use weekly for best results.
Aqua/Water/Eau, Cetearyl Alcohol, Dodecane, C10-18 Triglycerides, Behentrimonium Methosulfate, Propanediol, Behentrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Brassicamidopropyl Dimethylamine, Glycerin, Hydrogenated Rapeseed Oil, Myristyl Myristate, Carthamus Tinctorius (Safflower) Seed Oil, Brassica Glycerides, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica Seed Oil, Dioctyldodecyl Dodecanedioate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Propylheptyl Caprylate, Ethyl Oleate, Fragrance/Parfum, Styrene/Butadiene Copolymer, Phenoxyethanol, Quaternium-87, Isopropyl Alcohol, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Ceratonia Siliqua (Carob) Gum, Propylene Glycol, Maltodextrin, Chlorphenesin, Ethylhexylglycerin, Bis-Aminopropyl Diglycol Dimaleate, Sclerotium Gum, Arginine, Silybum Marianum Seed Extract, Succinic Acid, Trisodium Ethylenediamine Disuccinate, Hexyl Cinnamal, Limonene, Citral, Olea Europaea (Olive) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Sodium Benzoate, TBHQ, Sodium Hydroxide, Yellow 5 (CI 19140), Yellow 6 (CI15985).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Great product
The mask comes in a sleek white container. A rich, creamy formula that feels lightweight but concentrated. Right away, the scent stands out: it's subtly sweet, and clean.The texture of the mask is thick enough to coat each strand but not so heavy that it weighs hair down. It applies smoothly, almost...
Most Helpful Critical Review
Not as great as I had hoped
As an Olaplex obsessed girly, I really wanted to love this hair mask. But upon application the way that it feels going on to my hair is just horrible if I'm being honest. When I put a hair mask on my hair, I want it to feel like it's working almost instantly. I wanna feel like it's softening like c...
185 results
Olaplex
Hair Type Very Curly Hair
I loved this olaplex hair mask, it made my hair feel so so much smoother and so easy to brush my hair after i usually have to brush hard due to alot of knots from damged hair but after every use i brush my hair so easy and smooth. I loved that every use i keep noticing a better result after every ise keeps getting better and better
Great hydration!
Hair Type Wavy Hair
I have naturally wavy/curly hair and stopped coloring it a little over a year ago. Lately it's been feeling really dry and brittle. I've tried a lot of masks and deep conditioners, but most of them either coat my hair for a day or two or leave it heavy without giving true hydration. The Olaplex Rich Hydration Hair Mask has been a total game changer. The first thing I noticed is the texture—it's creamy but not greasy, and it spreads easily through my curls. When I rinse it out, it honestly feels like I'm rinsing the moisture into my hair instead of out of it, which is such a unique sensation. Once dry, my curls look shiny, softer, and much more defined without the frizz I usually fight most days. And the hydration lasts for days, not just the next morning, which is nice since I wash it almost every day. If your hair is medium to thick and struggles with dryness, I can't recommend this enough! Product received as part of an educational program.
Love
Hair Type Very Curly Hair
As someone who works in beauty retail and represents various brands, I truly appreciate it when companies prioritize quality over profit. I have thick, dry 4C coily hair, I'm always cautious when it comes to trying new hair products. A lot of products are marketed towards Black hair but end up leaving my coils dry and brittle instead of hydrated. That's why I was so surprised by how much I enjoyed the Olaplex Rich Hydration Mask. This mask actually felt nourishing on my hair. It gave me slip, hydration, and softness without weighing my coils down or leaving that coated feeling. I love that it contains amino acids instead of protein because while protein is important, my hair can get stiff and dry if I use it too often.
Love!!!!
Hair Type Wavy Hair
I absolutely love the Rich Hydration Hair Mask! My hair tends to be on the dry side and is medium-to-thick in texture, and this mask has been a total game changer. From the very first use, I noticed how silky, soft, and nourished my hair felt. It gives deep hydration without weighing my hair down, and it leaves a healthy shine that lasts for days. The texture of the mask is rich and creamy, making it easy to apply and distribute evenly. It rinses out smoothly without leaving any residue, and the hydration feels long-lasting. I also appreciate that it helps reduce frizz and makes styling so much easier. Overall, this is a must-have if you struggle with dryness or just want your hair to look and feel healthier. I'll definitely keep this in my weekly routine

Love!
Hair Type Wavy Hair
I was very excited to be chosen for this olaplex rich hydration mask, as I have used other olaplex products and have always been very satisfied with the level of quality the products provide. I use their shampoo and conditioner, so was excited to now have the full collection with the rich hydration mask. First and foremost, I love the smell. I also really enjoy the thickness of the hair mask. I color treat my hair with both hair dye and bleach, so it is definitely on the dryer side. I also use heat tools on my care a few times a week, so need the extra love to keep my hair in the best shape. After my first use my hair instantly felt more hydrated and soft. It was a lot more manageable and had a beautiful sheen and smoothness. Overall, I am very satisfied with this product and cannot wait to continue to see my hair look and feel better!