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Ethique Beauty Purple Solid Shampoo Bar
In stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
Ethique Beauty's Purple Shampoo reduces brassiness and boosts brightness in blonde and grey hair. Beetroot, babassu oil, and betaine restore radiance and hydrate.
Benefits
- Purple powerhouse for blondes and silver stunners
- Banishes brassiness and boosts brilliance
- Hydrates and restores radiance while toning
- Safe for color-treated hair
- One shampoo and conditioner duo equals 8 liquid bottles
Key Ingredients
- Babassu Oil: Nourishes and softens
- Betaine: Moisturizes and protects color-treated hair
- Beetroot Powder: Natural purple pigment to neutralize brassiness
Research Results
- Up to 10x more concentrated active ingredients*
- *vs. typical liquid shampoo
Item 2634797
Easy as 1-2-3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.
Pre-caution: External use only. Avoid contact with eyes.
Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Showing 1 out of 1 Questions
- Q
Is this safe for Medium Ash Blonde colored hair? I touch up my color every 7-8 weeks
- Asked by Nettiegrl
- Official Answer By Ethique Beauty - Brand EngageHello! Yes, all Ethique shampoos are safe for color treated hair. No need to worry about stripping any color.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Straight Hair
- 1Wavy Hair
Most Helpful Positive Review
Awesome!
I had been on the search for a purple bar shampoo/conditioner for at least a year before I found Ethique's! A local green grocer I shop at began to carry other Ethique products (shout out to the amazing Botanica deodorant!), and after trying a few, I decided to check out the website. I am SO impress...
Most Helpful Critical Review
Spend Your $ Elsewhere
Pros: - This bar definitely tones if you're blonde I received compliments from my hair looking brighter/lighter after months of not getting it done due to the pandemic. - It smells nice, not too strong if that's not your thing Cons: - I have been using shampoo bars for about 2 years so I kno...
195 results
Great toning shampoo for platinum blonde hair
Reviewed at
I have purchased several bars of the Tone It Down Shampoo and have become a huge fan. I have very sensitive skin and had allergic reactions to dyes in traditional purple shampoos. Tone It Down's beet root powder offers an excellent toning option for my platinum hair without the skin reactions. I have also tried the Tone It Down Conditioner but found that it was not moisturizing enough for my hair. I now follow my Tone It Down Bar Shampoo use with the Curlosity Conditioner Bar. I find that this is a perfect routine for my hair type: Dry, Not Color Treated, Wavy/Curly.
Makes my silver shine
Reviewed at
How could I tell it made a difference? Because I wasn't focusing on my ends, and my hair stylist pointed it out. He was like, your hair is amazing, except for these brassy ends! Well, I've started making sure I work it through all the way, and I leave it on for just a couple of minutes, and life is great!
Great shampoo
Reviewed at
It's great for the purple factor, but it is very messy. Overall I am pleased!
My Mom's new fav!
Reviewed at
I bought this shampoo for my fussy elderly Mom. She loved it! I look forward to helping her move away from plastic (and towards even better hair!).
I'm so loving that
Reviewed at
I love this it helpsmy hair